2. What are we talking about?
• Let’s just not go there shall we?
• Definitions are less important than what you
can do with it
• The activity, not the tool is the key
• Oh, if you really insist…
3. What is Web 2.0?
• Web 2.0 is a term often applied to a perceived
ongoing transition of the World Wide Web
from a collection of websites to a full-fledged
computing platform serving web applications
to end users. Ultimately Web 2.0 services are
expected to replace desktop computing
applications for many purposes.
– Wikipedia entry
4. And ‘social media’?
The term Social Media refers to the use of web-based and
mobile technologies to turn communication into an
interactive dialogue. Andreas Kaplan and Michael Haenlein
define social media as "a group of Internet-based applications
that build on the ideological and technological foundations of
Web 2.0, and that allow the creation and exchange of
user-generated content.“ Social media are media for social
interaction, as a superset beyond social communication.
Enabled by ubiquitously accessible and scalable
communication techniques, social media substantially change
the way of communication between organizations,
communities, as well as individuals.
http://en.wikipedia.org/wiki/Social_media
5.
6. The old way and the new way
Pre-Social Media Now and the near future
• Complicated • Simple
– HTML, SEO, FTP – and that’s – Tools exist to create pages
before you even start! and resources for you
• Computer based • Cloud based
– Software and content on your – Save directly onto internet
machine or network servers, without even
realising it!
• Installed software • Browser based
– You have to buy, install and – You load the software when
update the software you need it
7. The old way and the new way
• Solitary • Crowd based
– You worked by yourself – Easy to share
& sharing was difficult information eg b’marks
• Communication • Communication
– Difficult and limited – Probably too many ways
to communicate now!
See the conversation prism!
9. The old way and the new way
• Data was in one place • Data can be everywhere
– The website ruled over – Share data across
everything different sites with 1
click
• Control was through • Control is dispersed
the website – Weblogs, Twitter,
– Promotion, information, Facebook groups
limited contact
• Consumption • Creation
– Of data – Of data
10. The old way and the new way
• Web searching • Internet searching
– Websites, page ranking – User Generated Content,
value of the person
• Information had to be • Information comes to
tracked down the searcher
– Searches run on a – RSS feeds, news
regular basis, slow and curation, alerting
laborious services
• Information • Information
– Badged, owned, – Out in the wild, in
controlled different places, formats
11. The old way and the new way
• Speed and storage • B’band and terabytes
– Limited and expensive – Available and cheap
12. The old way and the new way
• Getting it right • Getting it fast
– Mistakes cost money – Speed is really important
• Desktops were king • Access is key
– Activity focussed around – Laptops, notebooks,
the machine smartphones, smart tvs
14. The old way and the new way
• Web 1.0 was about • Social media is about
limitations free access to
– Control in the hands of a information
few
• Strict and clear roles • Roles now blurred
15. Yes… but?
• “It’s vacuous marketing hype”
• “Web 2.0 is totally silly”
• “Meaningless”
• “is made entirely of pretentious self serving
morons.”
• “a lot of thin but very hot air blown at you by
those who are convinced that having nothing
to say is by no means a good reason to shut
up.”
16. So…
• Is it a question of degrees of difference?
28. Social Media activities
• Why?
– People ask people that they know
– People are getting used to participation and
asking/answering questions
– The conversations will take place regardless of
your participation
– Control is not possible – even of conversations
about you/your organisation!
56. Using start pages
• Individually
• As a group
– Share tabbed pages
– Alternative to email contact
– To Do lists
– Note pads
– Always immediately available
85. In summary
• Social results (that’s you!) are becoming more
important
• You can affect rankings
• Go to where the conversations are
• Websites less valuable as time goes on
• People ask people they know
• It’s all just information!