Strategic thinking, creative ideas and concepts, organisational skills to get the job done, results for the customer, experiences learnt and shared to improve what we do for you

1. ©2016DMAPartners
strategic thinking + creative ideas + brilliant execution
Madrid • London

2. Hello.
We tell brand stories...
...to help our clients sell more, to communicate
with their employees, to explain, to reason,
to win the hearts and minds of customers.
We develop strategies and creative ideas
that turn into great communication.
We listen more than we talk. We’re smart
and experienced but we do not believe
that we have a monopoly on the truth.
Long term is the right term for our client
relationships.
And we understand that communication
is not digital (nor even just analogue).
It’s not B2B, B2C, nor even B2B2C.
It’s person to person.
DMA
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©2016DMAPartners

3. WHAT WE OFFER
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DMA PARTNERS IS A B2B MARKETING
COMMUNICATIONS AGENCY
We provide consultancy that helps you
communicate your brand, your product or
service, your idea. The essentials to engage
your customer, win new business, or engage
your employees to create a common vision.
1. WORDS – communication strategy • copywriting •
digital content • communication design • creative content
generation • creative event strategy • email
2. VISUAL – branding & visual identity • graphic design •
photography • video & film • illustration • edition & post
production • interior design
3. MAKING IT HAPPEN – project management • creative
development • production management • packaging
design • digital and direct marketing
©2016DMAPartners
These are our service areas:
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4. MEET THE TEAMCUSTOMER JOURNEY
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©2016DMAPartners
1. Pursue Accounts (listen to their needs)
2. Lead (show that we can help)
3. Suspect (propose a solution)
4. Prospect (drive the proposal)
Company and product
positioning, reflect
on market conditions,
promote similar wins,
thought leadership,
events, digital
awareness credibility
1.
2.
Insight pack, key
account marketing,
events, testimonials,
promote similar wins
Showcase, workshop,
sponsorship, events,
presentations
Proposal and bid
documentation,
RFP and RFI answer,
Exec Summary,
presentations, value
proposition
Case studies, market
insight, direct mailing
and email, loyalty
programs, launching
new products, events
Consultancy, brand & communication
strategy, documentation, conceptual
idea, creative content, illustration,
visual identity
Documentation, illustration,
conceptual idea, visual identity,
copywriting, creative event strategy
Consultancy, presentations,
marketing concept, illustration,
event concept and ideas
Documentation, copywriting,
illustration, creative content,
graphic design
Consultancy, communication
strategy, documentation,
illustration, visual identity, email
5. Account
(listen to their needs,
show that we can help)
Services that help your customer on their
journey from interest to purchase to advocate
How DMA can help you communicate throughout the customer journey
3.
4.
5.
Project management, creative
development, production
management, packaging design,
digital & direct marketing
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5. WE SPECIALISE IN B2B COMMUNICATION
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With special expertise
in these business sectors:
Engineering & technologyLeisure, travel & tourism
TelecommunicationsProfessional ServicesIT & software
©2016DMAPartners

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THE PROOF OF THE
PUDDING
IS IN THE
EATING
CASE STUDIES & OUR CLIENTS
©2016DMAPartners

7. LEADING THE
RENAISSANCE
IN EUROPEAN
RAILWAY
Major, ongoing brand
development project for
Amadeus Rail; the technology
that’s making rail booking easy.
DMA project services: consultancy · creative development · copywriting · branding & visual identity · graphic design · photography ·
edition & post production · creative content generation · communication design · communication strategy
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©2016DMAPartners

8. Strategic objective: To create customer
intimacy, by incorporating topics identified on
a Railway industry Advisory Board to build an
agenda resonating with a senior level audience
of railway professionals and travel agencies.
Our approach: We delivered the event creative
concept including a series of images that
defined the event print material. We also
wrote and produced ‘Destination Barcelona’ a
film to position Amadeus as a thought leader.
Business results: Reinforced business
relationships and substantial number of new
customer leads. “Destination Barcelona”
ranked top in the event customer survey.
Market: Pan-European
CREATIVE & CONTENT GENERATION FOR
AMADEUS RAIL’S ANNUAL CUSTOMER EVENT
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AFRICA
RISING
Brand development for major
African broadband and TV company.
DMA project services: consultancy · creative development · copywriting · graphic design · communication design ·
communication strategy

11. Strategic objective: To communicate the brand
and business purpose to an international
community of investors in order to ensure the
ongoing funding and understanding of the
Wananchi project.
Our approach: Consultancy, visual identity
elements, graphic design, and content writing.
Business results: A successful CEO Roadshow
involving visits to numerous international banks
and investment institutions, venture capitalists
for a round of funding to support the project.
Market: Investor community in US and Europe.
AFRICA RISING . CRITICAL INVESTOR RELATIONS FOR
WANANCHI GROUP - BROADBAND AND INTERNET PROVIDER
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13. DMA project services: consultancy · creative development · graphic design · communication design · interior design · branding &
visual identity · production management · communication strategy
Major naming and visual identity development
project for Deloitte’s industry reference point
Cybersecurity centre of excellence.
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©2016DMAPartners
DELOITTE SETS
THE PACE IN
CYBER SECURITY

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Strategic objective: To create a memorable
identity for Deloitte’s Cybersecurity training
academy headquartered in Madrid.
Our approach: The name selected was the
Deloitte CyberSoc Academy. DMA Partners
created a brand narrative and visual identity
which has been rolled out to include redesign
of the physical office environment as well as all
other communication channels.
Business results: Deloitte’s CyberSoc Academy
has become a reference point for training and
education in its specialist sphere.
Market: Spain
DELOITTE SETS THE PACE IN CYBER SECURITY
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16. DMA project services: consultancy · creative development · copywriting · graphic design · photography · edition & post production ·
communication design
Research and thought leadership to set the
agenda for the world’s airline industry. Major
whitepaper and supporting communication
launched 2015.
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©2016DMAPartners
WHAT
KIND OF
TRAVELLER
ARE YOU?

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Strategic objective: Launch of a thought
leadership whitepaper for Amadeus focused on
airlines and traveller segmentation for the future.
Our approach: We had to come up with a
creative concept to explain the 6 traveller
tribes. Project deliverables to help included a
short film plus suite of original photography
depicting each different traveller ‘tribe’.
Business results: Best ever results for Amadeus
measured by social media interactions and
Google searches with more than 25,000 online
video views.
Market: Worldwide launch from taking in US,
Europe Asia Pacific, LATAM, Africa.
WHAT KIND OF TRAVELLER ARE YOU?
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19. Spain’s original love mark: ONO. We’re proud to
have worked for many years driving the brand.
ONO was bought by Vodafone in 2015.
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©2016DMAPartners
IT’S A
LOVE
THING
DMA project services: consultancy · creative development · copywriting · packaging design · branding & visual identity ·
graphic design · photography · illustration · production management · creative content generation · communication design ·
communication strategy

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Strategic objective: For a number of years
DMA Partners managed all brand development
for ONO (the only competitor to Telefonica at
that time). During this period, ONO went from
zero to 2 million customers, roughly 6 million
people, in a period of 10 years.
Our approach: We were the lead consultancy
on developing the brand, building customer
stories and narrative, and delivering multiple
design projects customer communication,
including commercial promotions.
Business results: In the period that we
worked for ONO they grew to reach 2 million
connected households in Spain. ONO has now
been bought by Vodafone.
Market: Spain
IT’S A LOVE THING
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22. Major brand development and
advertising programme for
QualitySolicitors, the UK’s leading
network of independent, local law firms.
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©2016DMAPartners
LEADING
THE UK
LEGAL SERVICES
REVOLUTION
DMA project services: consultancy · creative development · copywriting · branding & visual identity · graphic design ·
communication design · communication strategy

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©2016DMAPartners
Strategic objective: To create awareness and
attract new members to the organisation, in an
attempt to make QS, the UKs most significant
network of legal professionals.
Our approach: To develop a bold
communications campaign, including
consultancy, messaging, graphic design, visual
ideas, photography and copywriting for the
messaging and content. The campaign was run
in the Law Society Gazette for 6 months.
Business results: Notoriety from the campaign
and many enquiries from the Law Society
Gazette to build a pipeline of potential new
members.
Market: UK
LEADING THE UK LEGAL SERVICES REVOLUTION

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©2016DMAPartners

25. THE
MEDITERRANEAN
AS IT ONCE WAS
A beautiful idea, simply communicated in a
major print, outdoor and online campaign
for Croatian National Tourism.
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©2016DMAPartners
DMA project services: consultancy · creative development · copywriting · branding & visual identity · graphic design ·
photography · production management · creative content generation · communication design · communication strategy

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©2016DMAPartners
Strategic objective: To grow the recognition
of Croatia as a tourist destination significantly
in the Spanish market. We worked with the
Croatian National Tourism board for 5 years,
developing their campaigns year on year,
positioning Croatia as the ‘Mediterranean as it
once was’, promoting gastronomy, fine wine,
secluded beaches and beautiful islands.
Our approach: Helping create awareness
we developed visual identity, advertising
campaigns, all photography including all
campaign evolution.
Business results: A massive increase (+140%)
of visitors travelling to Croatia from the Spanish
market.
Market: Spain
THE MEDITERRANEAN AS IT ONCE WAS, TO GROW THE
RECOGNITION OF CROATIA AS A TOURIST DESTINATION

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©2016DMAPartners

28. DMA project services: consultancy · creative development · copywriting · graphic design · photography · edition & post
production · strategy · illustration · production management · creative content generation · communication design ·
communication strategy
CH…CH…
CHANGES
A global programme in change management for
internal function operating on all five continents for
engineering and technology giant, Smiths Group plc.
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©2016DMAPartners

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Strategic objective: To help a large team
spread over 5 continents within the company,
to fully align and support the business in its
growth agenda. The campaign lasted around
2.5 to 3 years and focused around a set of
common values and working methodology.
Our approach: We provided consultancy, and
development of the concept. Throughout the
project we delivered communication that was
then presented at employee conferences,
used for internal communication, including
the development of a web interface. Filming
interviews with key people helped get the
message across to the employees.
Business results: The results have been very
positive in aligning the function resulting in a
much more effective service delivery.
Market: UK / US / China
A GLOBAL PROGRAMME IN CULTURAL CHANGE
MANAGEMENT FOR SMITHS GROUP PLC

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31. DMA project services: consultancy · creative development · copywriting · graphic design · communication design ·
communication strategy
FROM
HARDWARE
TO SOFTWARE
Leading the evolution in Toshiba from
hardware supplier to deliverer of wider
software and services.
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Strategic objective: To re-position the Toshiba
B2B division, as a solutions provider rather than
a hardware provider. Toshiba had developed
software for back office processes and workflows
and had reviewed their long term strategy in
order to enter the software market by building
awareness with their long standing customers on
this new direction and solutions offer.
Our approach: In-depth consultancy on the
campaign, development of the messaging,
positioning, communication theme,
photography design, and campaign rollout.
Business results: Sharp increase in sales
of software solutions and enhanced brand
awareness.
Market: Pan European
FROM HARDWARE TO SOFTWARE,
REPOSITIONING TOSHIBA
©2016DMAPartners

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34. SOME OF OUR CLIENTS
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©2016DMAPartners

35. MEET THE TEAM
Melisa Dupré | Art Director
David Mears | Founding Partner
Richard Alden | Senior Partner
María Hoyos | Communication Designer
Philip Martin | Managing Partner
Jorge Hernández | Senior Communication Designer
David Standley | Creative Director
Georgia Walker | Project Manager
Victoria Ferreyra | Office Manager
MEET THE TEAM
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©2016DMAPartners

36. SPAIN
Calle del Prado, 4 - 1ºB 28014, MADRID
Tel: +34 911 19 05 26
UK
The Brassworks, 32 York Way, LONDON N1 9AB
Tel: +44 771 994 67 06
www.dma-partners.com @dma_partners dmapartners dma-partners-design-consultancy
LET’S TALK
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©2016DMAPartners

37. ©2016DMAPartners
THANK
YOU!