Marketers spent $83 billion dollars on display ads last year, and the dirty little secret is that most of the money is wasted. This presentations makes the business, brand and moral case against display ads.
From terrible conversion rates, negative brand value and disturbing downstream effects, display ads are one of the worst channels in marketing.
47. Because of #GDPR, USA Today decided to run
a separate version of their website for EU users,
which has all the tracking scripts and ads
removed. The site seemed very fast, so I did a
performance audit. How fast the internet could
be without all the junk!
5.2MB → 500KB
Marcel Freinbichler @fr3ino
64. “Advertisements for hundreds of large companies,
universities and charities, including Mercedes-Benz, Waitrose
and Marie Curie, appear on hate sites and YouTube videos
created by supporters of terrorist groups such as Islamic
State and Combat 18, a violent pro-Nazi faction.” - The Times
2/9/17
65. Display is bad for the world
bad for business
bad for your brand