There are eight war museums in London. Anna Lubelska, founder of the global Peaceful Schools Movement and initiator of The Peace Building project, thinks London needs a peace museum to provide an alternative discourse, and champion the power of peace building.

1. FOR A WORLD AT PEACE

2. A place where we
can build a global
culture of peace.
Together.

3. “What is the use of war? It brings
destruction, more suffering, and pain.
I believe that humans have common
sense and that our basic human
nature is more compassionate.”
The Dalai Lama

4. Our vision is a world at peace.
Our mission is to bolster public
education and awareness of all
aspects of peace and peace
movements (past and present);
through the establishment of a
peace museum and education
centre in London.

5. A history of
building peace
Peace Building For a world at peace 05

6. “I believe that we are all damaged by the violence in the
world. John Lennon imagined a better future. The Peace
Building will help us build that future. Together.”
Anna Lubelska, initiator and Chair of Trustees of The Peace Building
Anna Lubelska, initiator of The Peace Building project and Chair of Trustees, is motivated by the
horrendous wartime experiences of her Polish family. Touched very personally
by the devastation of war; she has been an active international peace builder and advocate for
all her adult life. Awarded the Medal of Gratitude by the European Solidarity Centre for her work
on building and securing freedoms in Poland; Anna is the Founder of the global Peaceful
Schools Movement – helping schools to create peace within and beyond the student
community.
Her book, ‘How to be a Peaceful School’, was published in 2018, and she now presents awards
to participating schools; celebrating projects that effectively promote peace – both conceptually
and practically. Her next step in the journey towards a peaceful
world will be the establishment of The Peace Building in London. A global center of excellence in
peace education.
Peace Building For a world at peace 06

7. Why we need
this NOW
Peace Building For a world at peace 07

8. Peace Building For a world at peace 08
Because
conflict
costs
too
much.
Everyone is adversely affected by violence of any kind.
From the economic impacts to the psychological scars for vast
populations; war delivers no benefit for the masses.
Over 100 million people have died in the conflicts of the
last century. And this century has already seen 65 million people
around the world displaced by conflict.
Total global military spending in 2019 reached an all time
high of £1,555 billion. That’s enough to provide education
for all children in the world for three generations.
Every £1 spent on conflict prevention saves over
£4.1 for the international community (UN and World Bank).
There are eight war museums in London. We need a
peace museum to provide an alternative discourse,
and champion the power of peace building.

9. Strategic
objectives
Peace Building For a world at peace 09

10. Our goals and objectives
1. By 2030 we will have a world class Peace Museum and
Education Centre in London;
2. Visitor numbers will be comparable to other top London
attractions (with up to 100,000 visitors a year);
3. Our in-reach and outreach school programmes will be
better recognised for their innovation and effectiveness;
4. Peace will become more attractive than war – with the grim realities of
violence emphasised, and the path to peaceful resolution expounded;
5. The centre will have a major impact on the reduction of
bullying, domestic and street violence, as well as other forms
of conflict. And, ultimately, it will deliver a future generation
of peace builders; equipped to transform our world.
Peace Building For a world at peace 10

11. Why a Peace Museum?
“In today’s world there is a global heritage of
peace-making that has made possible the
emergence of a much-needed complement
or alternative to battlefield tourism: this is
peace tourism.”
Peter van den Dungen – Peace Historian
and Trustee of The Peace Building
Peace Building For a world at peace 11

12. We have
a plan
Peace Building For a world at peace 12

13. 2019/2020
• Visit museums and make alliances
• Explore potential locations
• Identify Trustees and host meetings to agree
key roles & business strategy
• Agree constitution and register as CIO
• Commission Architects to provide an
initial brief
2021/2022
• Kick-up fundraising efforts (£10million
target for this year)
• Secure major donors
• Kick off crowd funding initiatives
• Establish partnerships with key orgs
• Deliver at least two peace exhibitions
(consolidating proof of concept)
Peace Building For a world at peace 13
2023/2024
• Continue to fundraise
• Start collection of peace artefacts
• Find interim storage for display items
• Organise further peace installations / activities
for increased awareness
• Appoint legal property advisor and enter into
contractual arrangements re location
2020/2021
• Open bank account and build website
• Apply for funding to employ two
fulltime members of staff
• Commence fundraising initiatives
• Appoint Patrons
• Set up office and recruit staff
• Organise a peace exhibition in a London
venue (provides a lean experiment for proof
of concept)
2022/2023
• Fundraising target for this year:
£10million
• Organise further peace installations /
activities for early brand penetration
& awareness
• Start negotiations with location
owners
2024/2025
• Achieve target of £50
million funding
• Secure location, and consolidate
five-year plan; with the aim of
opening
the centre by 2030

14. For the space
to transform
our world
Peace Building For a world at peace 14

15. Peace Building For a world at peace 15
Dedicated children’s spaces
indoors and outdoors
Exhibitions on issues
related to peace, conflict
and war
Reference library
and art gallery
Debates, seminars
& concerts
Visits by Nobel Peace
Laureates, other peace activists
and world leaders
A shop, café
and restaurant
Event space for Peace
prize-giving, launches, corporate
events and weddings
Education team working with schools in the
Peace Building and through outreach
programmes across the UK.
Workshop, meeting and
office space
Peace garden
and memorials

16. And the right
people & partners
to make it happen
Peace Building For a world at peace 16

17. “What I have seen of war and the building of peace, convinces me
that human beings are well able to find
better ways to resolve conflict. It’s not easy, but we know
how to do it. The Peace building will teach this know-how.”
Dr. Scilla Elworthy, Patron of the Peace Building
Author of ‘The Business Plan for Peace’ and founder of Peace Direct, an international
charity dedicated to stopping war and building long term peace.
Peace Building For a world at peace 17
“As chaos, turmoil, hate and belligerence descend into
our world, it has become more urgent to build a culture
of peace. The Peace Building initiative will do just that.”
Vijay Mehta, Patron of the Peace Building
Chair of ‘Uniting for Peace’. Author of: ‘The Economics of Killing’, ‘How Not To Go
To War’ and ‘Peace Beyond Borders’.

18. Jenny Phaure
Trustee of The Peace Building
• Clinical Director of Family Based Therapy; specialising
in working with children recovering from trauma.
• Passionate about preventing domestic violence.
• Works with schools and hospitals.
Peace Building For a world at peace 18
Dr. Peter van den Dungen
Trustee of The Peace Building
• Internationally renowned Peace Historian and
Lecturer (ret.) in Peace Studies.
• Trustee of the Bradford Peace Museum.
• Founder of the International Network of Museums
for Peace (INMP).

19. Rhys Davies
Trustee of the Peace Building
• History Teacher and Peace, Justice and Community Coordinator
at a Beacon Peaceful Secondary School.
• Peace activist within Coventry - City of Peace and Reconciliation.
• Passionate about educating teachers and students in peace history.
Sue Sayers
Trustee of The Peace Building
• Executive Head Teacher, with a history of transforming schools (particularly
in failing situations), and creating new schools.
• A pioneer in the Peaceful Schools Movement; winning awards for
her Beacon Peaceful primary schools.
• Trains and coaches leaders at all levels in education programmes
and initiatives to promote peaceful schools.
Peace Building For a world at peace 19

20. Magdulein Abaida
Ambassador for The Peace Building
• Libyan women’s rights activist and survivor of extreme violence.
• Voluntary human rights lawyer and rights advocate.
• Magdulein is an International development specialist; working with governments
internationally (mainly in conflict-affected states) on peace building, PVE, CVE,
and women’s rights initiatives.
Nathalia Berkowitz
Ambassador for the Peace Building
• International Lawyer and Legal Reform Expert.
• Nathalia has worked in post-conflict areas in many countries and legal systems; working with
governments, international organisations and NGOs.
• She is committed to the well-being of those living and working in post-conflict settings and
is a yoga therapist certified with the International Association of Yoga Therapists.
Peace Building For a world at peace 20

21. Peace Building For a world at peace 21
We’re already part
of the 21st Century
Peace Movement
• In partnership with others, we have supported
thousands of schools undertaking peace building work;
• Through our networks, we communicate with thousands
of peace builders working for a better future;
• We collaborate with hundreds of community, cultural
and peace organisations; nationally & internationally.

22. Thousands
are already
behind us
Peace Building For a world at peace 22

23. And we all believe that
Peace can triumph over
disaster
Peace Building For a world at peace 31

25. When Marie Fatayi-Williams’ only son, Anthony,
was killed on the No 30 bus in London on 7 July
2005, her call for an end to violence made
headlines across the world.
She has since set up an international foundation
in Anthony’s honour to work for and promote
peace and conflict resolution. A devout Catholic,
she lives both in London and Lagos, Nigeria. Her
husband is Muslim and they also have two
daughters.

26. Alistair Little joined the Protestant paramilitaries
at the age of 14. Three years later, he was
detained under the Secretary
of State’s Pleasure (SOSP) and served a
13-year prison sentence in Long Kesh and
H-blocks.
Since his release Alistair’s been working for
projects that aim to tackle the causes of violence.
His story has been told in an
award-winning film, Five Minutes of Heaven.

27. In March 2002 Robi Damelin’s son, David,
was shot by a sniper while serving in the
Israeli army. He was 28 years old.
Robi now works for The Parents Circle
Families Forum, a group of bereaved
Israeli and Palestinian families supporting
reconciliation and peace.

28. In March 1978, when Margot Van Sluytman was 16,
her father was murdered during an armed robbery
at the Hudson Bay store
where he worked. Many years later Margot
embarked on a path of reconciliation with
her father’s killer.
Margot is now the founder of the Sawbonna
Project, a justice organisation that encourages
respect, responsibility, and relationship within the
crucible of our shared-humanity.

29. In August 2012, Wade Michael Page fatally
shot six people and wounded four others in
a mass shooting at a Sikh temple in Wisconsin.
In the wake of his father’s murder in the attack,
Pardeep Kaleka, has become a powerful
voice against hate crime and violence.
Pardeep helped found Serve 2 Unite, which brings
together young people from different religious and
cultural backgrounds, encouraging them to aspire to
live life promoting peace.

30. On May 26, 1997, Collin Ketshabile, an 18 year-old
from Soweto, took part in an armed robbery on
the Johannesburg home of Gert and Joan van
Blerk. Collin was later imprisoned for the crime.
The van Blerks and Collin have since reconciled
through the help of Khulisa,
a not-for-profit South African organisation
that works with juvenile offenders.

31. Peace Building For a world at peace 30
They’ve chosen
peace over adversity.
Will you?

32. A unique opportunity to help establish London’s
first ever Peace Museum and education centre.
A lasting legacy of a world at peace; and the
promise of a better future for our children.

33. For a world
at peace
Be part of
the legacy.