Shawn Mole presents a discussion at The Digital Innovation Summit about the changing landscape of digital experience and his role as director of experience at Phase2.

1. The New
Digital Experience Team
March 20th, 2014
ie. Digital Strategy Innovation Summit, New York

2. The Team
1. Uses diverse tools, techniques, and processes
2. Engages all parts of the business to build great experiences
3. Creates opportunities for collaboration on Agile teams

3. Stakeholder Interviews
Data Analysis
Usability Testing
Content Auditing
Competitive Assessment
Process Modeling
Business Process Auditing
Systems Integration
Analysis
Experience Mapping
Knowledge Sharing
Information Architecture
Wireframing, Prototyping,
Paper Prototyping
User Flows (Cores and
Screens)
Objectives Measurement
Functional Testing
Accessibility Testing
User Acceptance Testing
Automated Testing
Analytics Analysis
Strategic Services
Backlog and MVP
Definition
User Stories
Requirements
Management
Knowledge Management
Artifacts, e.g. Personas…
What do you mean by “Diverse”?

4. What do you mean by “Experience”?

5. What do you mean by “Experience”?

6. What do you mean by “Experience”?
• “Visitors”
• Creators
• Client
• Team

7. What do you mean by “Agile”?

8. What do you mean by “Agile”?
Work
Incrementally

9. What do you mean by “Agile”?
Work
Incrementally
Work
from a List

10. What do you mean by “Agile”?
Work
Incrementally
Work
Together
Work
from a List

11. What do you mean by “Agile”?
Work
Incrementally
Work
Together
Work
from a List
Track Status
& Velocity

12. photobyNaturalTurnCC
Describe the framework to actualize our work, share it with our
teams, and make it transparent to clients.

13. Research Collaborate Validate
The Process
Establish
photobyAndrewMagillCC

17. Research: Problem Statements

18. Problem Statement
Describe difficulties residents are having with the
current San Mateo sites.
Research: Problem Statements

19. Problem Statement
Describe difficulties residents are having with the
current San Mateo sites.
Research: Problem Statements
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20. Problem Statement
Describe difficulties residents are having with the
current San Mateo sites.
Research: Problem Statements
WordleandResearchbyISITEDeisgn
Description
Residents find it confusing to know whether they are
on an official county site

21. Establish: Goals & Objectives
BrandGraphicbyLStudio

22. Establish: Goals & Objectives
BrandGraphicbyLStudio
Goal (Theme)
The redesigned County websites must have
branding elements (e.g., visual design, features) to
help visitors identify official County sites

23. Establish: Goals & Objectives
BrandGraphicbyLStudio
Goal (Theme)
The redesigned County websites must have
branding elements (e.g., visual design, features) to
help visitors identify official County sites
Objective
Site Survey Results show that visitors see an
association with the County

24. Collaborate: Epics and User Stories

25. Collaborate: Epics and User Stories
Epic
Branded Experience whereby the site presents
visitors with County's visual identity and common
way to navigate sites

26. Collaborate: Epics and User Stories
Epic
Branded Experience whereby the site presents
visitors with County's visual identity and common
way to navigate sites
User Story
…to quickly go to any department home page, a
site visitor can invoke a list of all department sites
from any San Mateo page

27. Validate: Test Charters

28. Validate: Test Charters
Test Charter
Explore the department menu using the target user
agents to ensure the menu does not inhibit site
presentations

29. Validate: Test Charters
Test Charter
Explore the department menu using the target user
agents to ensure the menu does not inhibit site
presentations
Test Charter
Measure the effectiveness of the sites’ department
menu in associating sites with the county using a
survey

31. The Future
• Work in small, defined pieces
• Define pieces in standard ways
• Share the definitions

32. Stakeholder Interviews
Data Analysis
Personas
Content Auditing
Competitive Assessment
Process Modeling
Business Process Auditing
Systems Integration
Analysis
Knowledge Sharing
Information Architecture
Wireframing, Prototyping,
Paper Prototyping
User Flows (Cores and
Screens)
Objectives Measurement
Functional Testing
Accessibility Testing
User Acceptance Testing
Automated Testing
Analytics Analysis
Backlog and MVP
Definition
User Stories
Requirements
Management
Knowledge Management

33. Stakeholder Interviews
Data Analysis
Personas
Content Auditing
Competitive Assessment
Process Modeling
Business Process Auditing
Systems Integration
Analysis
Knowledge Sharing
Information Architecture
Wireframing, Prototyping,
Paper Prototyping
User Flows (Cores and
Screens)
Objectives Measurement
Functional Testing
Accessibility Testing
User Acceptance Testing
Automated Testing
Analytics Analysis
Backlog and MVP
Definition
User Stories
Requirements
Management
Knowledge Management

34. Frame each activity in a sentence.
“ ”

35. Ŵ
Share
Research earlier
Build organizational design thinking
Define more objectives to measure
Validate in more ways, with more people, sooner

36. PHASE2TECHNOLOGY.COM