The document discusses content operations (content ops) and how it is becoming crucial as web content complexity increases. It outlines the five C's of content ops: CMS, communication, cache, context, and curation. It then provides more details on each of these areas, including different types of CMS's (open source, proprietary, custom), how to effectively communicate about content across teams, optimizing content delivery through caching, adding context through metadata and markup, and curating content on a site.
13. OPEN SOURCE
• Code is visible and changes can be made
• Development is community driven
• Often requires customization
• Development is not free like the codebase
• Examples include Drupal, WordPress, Joomla
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14. PROPRIETARY
• Often come with support
• Highly developed feature sets
• Can be specific to certain use case
• Difficult and costly to change
• Costly to purchase and ongoing financial investment
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15. “ People can have the
Model T in any color--so
long as it's black.
”
Henry Ford
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16. CUSTOM
• Built using web frameworks
• Can be highly customized for use cases
• Limited amount of people who can maintain
• Make sure you know what you want
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17. CONTENT OPS & CMS
• Workarounds!
• Many clicks = less productive
• Documentation
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20. COMMMUNICATE!
• Who writes the text?
• Who manages the server where the content lives?
• Who designs the interface?
• Who codes the administrative backend?
• Do these people ever talk to each other?
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24. CACHE!
• Cache all for the technical considerations behind the
scenes
• Optimized for content to be accessed quickly
• Browser, DNS, Site
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25. “ I’m so excited. Kourtney Kardashian just tweeted a link to
my new skin care line. She has so many followers!!
Uhhhh......Why is my website white???
”
Ida Noa
PR Saavy / Web Saavy?
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31. HTML5
• Web standard for generating markup that contains more
context and structure
• <html>
• Attributes: <video> <article> <email>
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34. CURATE!
• Know how your content is getting on the page
• If you want to be able to curate it according to set rules,
these will have to be built into your CMS
• Audits
• Sorting: drag and drop, lists, bulk tools
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