Miss Phakwan Wongphontawee has over 15 years of experience in intelligent transportation systems, LED displays, digital signage, and IT project management. She is currently the Chief Business Development Officer at Plan B Media Public Company Limited, where she is responsible for business analysis, project feasibility studies, project management, and solution design. Some of the projects she has managed include developing advertising media for mass transit stations, traffic sign systems, and large-scale digital networks in Bangkok. She holds a Master's degree in Information Technology Management and a Bachelor's degree in Accounting.

1. Miss Phakwan Wongphontawee
Chief Business Development Officer
Plan B Media Public Company Limited
Email : phakwan@planbmedia.co.th
Mobile : +66-81-644-1022
SUMMARY OF QUALIFICATION
 Extensive 15 years Intelligent Transportation Systems/LED Full Color screen
display/Traffic Sign/Intelligent Traffic Sign/Digital Signage Systems/IT
Management/Project Management experiences 20 projects achievement and
4 applications operation and support with strongly level of leading,
negotiation, communication, Team building, analytical and project
management skills in Process Analysis and development, software/hardware
system design and development in out of home media industry,
transportation industry, telecommunication industry focused on Digital
Signage Management System, LED Technology, Traffic system.
 Strong Experience in auction projects including government and business
sectors, working as “Project manager” which take care throughout project life-
cycle from Initial stage (Planning, project information gathering and define
project requirement, project scoping, project cost estimation, project team
sourcing /logistics and proposal document preparation), Tender Offer Stage
(Prepare bidding documents, bidding strategy, perform bidding within plan
and Sign contract activity), Implementation/Deployment Stage (Prepare the
project implementation plan in details, Procurement activities in both
products and services, building the deliverables with team (developing and
testing), deployment, Finally, Delivery Stage (cooperate with all stakeholders
to make appointment for official acceptance, prepare all related documents to
committees, following with procurement and financial departments for
getting the money).
 Experienced in software consulting business as “Project Manager” to convey
the projects to meet the project requirements within the planned
schedule/budget. Conduct, plan and execute the training.
 Experienced in LEDs Technology, full color display, Variable Message Sign.
 Experienced in design build operate and transfer DOOH media.
 Experienced in interactive DOOH media.
EDUCATION
Master of Computer Science in Information Technology Management
King’s Mongkutt Institute Technology Ladkrabung, Thailand
(July 1999 – May 2001)
Bachelor of Accounting in Accounting
Bangkok University, Bangkok, Thailand
(July 1993 – May 1996)

2. WORKING EXPERIENCE
Employer: Plan B Media Public Company Limited
Date of Employment : 2013 – Current
Type of Business : Out of Home Media
Position : Chief Business Development Officer
Functions : Business Analysis/Project Feasibility Study/Project
Management/Solution Design
Chief Business Development Officer Function
 Elaborate business development plans, design and implement
processes to support business growth, through customer and market
definition.
 Facilitate business growth by working together with clients as well as
business partners (suppliers, subcontractors, JV partners, technology
providers, etc.).
 Build and maintain high-level contacts with current and prospective
customer and other business and project partners.
 Drive prospects through to contract award (including identifying new
customers and markets, developing approaches to the market,
identifying prospects, proposal preparation, etc.)
 Design built operate and transfer the new system to user
 Understand and communicate stakeholder expectations to
engagement team. Become the first point of contact for all client-
facing activities
 Lead the development of presentations and end products
 Assist in building consensus with stakeholder management.
 Resolve conflict resolution in timely basis.
 Anticipate and recognize problems, assess alternatives, and
recommend solutions. Ensure task quality and Lead status reporting
 Communicate project status, scope and requirements to client and
Director level. Identify and communicate engagement issues on a
timely basis
 Establish and manage project administrative tasks e.g. timesheet,
expenses, vacation, logistics, after-hour working.
 To initiate/formulate/propose new DOOH solutions or existing
application changes with goal oriented to solve existing application
incidents/problems, to solve users business existing problems and to
automate business process for serving very dynamic changes in Out of
Home Media industry
 Make master Budgeting and planning/prioritizing in both new
application sourcing and existing application changes
 Communicate with all parties involved in the project, especially the
user’s organization, in order to win and keep their commitment,
recognize their contribution to the project and ensure that they are all

3. aware of the decisions that will have an impact on their work
 Drive and monitor project progress, analyze it and take actions to make
certain that the project will achieve its goals, in other words control the
project actively
 Continuously identify, report, and manage project issues/risks
Project on-hands
1. Project Name : BIG C In-store Media
Project Objective: Develop Advertising In-store Media
Project Costs : 50 Million Baht
Project team members : 10 internal employees
2. Project Name : Expressway Smart Traffic Sign and Estimated Time Travel
Project Objective: Develop Intelligent Traffic Systems, Estimated Time
Arrival, Estimated Time Travel, Monitoring System, Ticketing for
Maintenance System
User : Expressway Authority of Thailand
Bangkok Expressway and Metro Public Company Limited
Project Costs : 36 Million Baht
Project team members : 5 internal employees
3. Project Name : SHOW DC
Project Objective: Develop and Design Digital OOH, Combine Low
resolution with High resolution
Project Costs : 150 Million Baht
Project team members : 4 internal employees
4. Project Name : Cityglide ( Project Consultant)
Project Objective: Develop ETT & ETA systems
Project Costs : 10 Million Baht
Project team members : 5 internal employees
Project Achievement
5. Project Name : Bus Wifi
Project Objective: Develop Free wifi for Bus Passenger,Service
management application, Content management system, Media
Management system
Users : Bus Passenger, MIS, Bus Operation users
Project Costs : 20 Million Baht
Project team members : 5 internal employees,
1 external oversea suppliers, 2 external local suppliers.
6. Project Name : The EmDistrict LED and 3D Projection Mapping
Project Objective: Develop LED screen to integrate with 3D Projecting
Mapping on the façade of Emporium and Emquartier
Project Costs : 60 Million Baht
Project team members : 2 internal employees, 3 external suppliers
(1 oversea team from Canada : Moment Factory)

4. 7. Project Name : Plan B TV
Project Objective: Develop Digital Media Network, Monitoring system
Project Costs : 250 Million Baht (70 LED screens)
Project team members : 5 internal employees, 2 external suppliers
8. Project Name : MRT Digital Media Revolution
Project Objective: Design built operate and transfer Advertising Media of
Project Mass Rapid Transit (MRT Blue line) 18 stations
Users : Bangkok Expressway and Metro Plc.,
Bangkok Metro Network Co.,Ltd.
Digital Media Department Plan B Media Plc.
Project Costs : 150 Million Baht
Project team members : 5 internal employees, 5 external suppliers
(120 Manpower)
9. Project Name : Siam Paragon In-Mall Media
Project Objective: Develop The best Digital Out of Home media,
Interactive Media , Digital Directory, Interactive Mirror screen in restroom
Way finding systems
Project Costs : 25 Million Baht
Project team members : 4 internal employees, 4 external suppliers
10. Project Name : The Largest Bangkok DOOH Network Media in Bangkok
Project Objective: Develop DOOH Bangkok’s LED network 20 Locations
Project Costs : 250 Million Baht
Project team members : 5 internal employees, 5 external suppliers
11. Project Name : Mega Bangna
Project Objective: Develop Traditional and Digital InMall Media
Project Costs : 50 Million Baht
Project team members : 4 internal employees, 3 external suppliers
Employer: Web Intertrade Co.,Ltd.
Date of Employment : 2011 –2013
Type of Business : Technology Consultant
Position : Managing Director
Functions : Direct and control the work and resources of the
Company
Managing Director Function and Responsibility
 Successfully implementing company policy
 Developing strategic plans
 Maintaining a dialogue between shareholders and the board
 Controlling finance
 Building and maintaining an effective management team

5.  Assuming full accountability for the board for all company operations
 Manage user expectations and business requirements
 Develop Digital Out of Home Media Strategy
 Develop Digital Signage Management System
 Team Building, Recruited, hired and managed software development
team
 Tracking and oversight and measure the Team working outputs
whether it meets agreed contract deliverables. Raise the issues if
necessary
 Follow up and document the progress and results of the project
continuously
 Communicate with all parties involved in the project, especially the
user’s organization, in order to win and keep their commitment,
recognize their contribution to the project and ensure that they are all
aware of the decisions that will have an impact on their work
 Drive and monitor project progress, analyze it and take actions to make
certain that the project will achieve its goals, in other words control the
project actively
 Continuously identify, report, and manage project issues/risks
Project Achievement
1. Project Name : Smart Traffic Sign Systems
Project Objective: Develop Traffic Sign and Traffic Service management
application, Monitoring Systems, Mobile Unit Control traffic systems.
Users : Expressway Authority of Thailand,
Bangkok Expressway and Metro Public Company Limited
Project Costs : 80 Million Baht
Project team members : 2 internal employees, 2 external suppliers
Time Frame : 12 months
2. Project Name : The Government Complex Digital Signage system
Project Objective: Develop Digital Signage system
Project Costs : 50 Million Baht
Project team members : 5 internal employees, 2 external suppliers
Time Frame : 6 months
3. Project Name : Wutthisak Clinic Customer Communication System
Project Objective: To implement the POS, Queue system integrate with
Digital Signage systems
Users : Marketing and IT Users
Project Costs : 15 Million Baht
Project team members : 6 internal employees + 3 External suppliers
Time Frame : 8 months

6. 4. Project Name : Interactive DOOH The 90 Degree LED Display
Project Objective: Design Built and Develop Advertising media of Project
the 90 degree led display at Siam Paragon and Siam Center
Project Costs : 25 Million Baht
Project team members : 2 internal employees and 3 External Supplier
Time Frame : 5 months
5. Project Name : Directory Siam Center and Siam Paragon
Project Objective: Develop Digital Directory, Way finding systems
Project Costs : 25 Million Baht
Project team members : 4 internal employees, 4 external suppliers
Employer: Forth Corporation Public Company Limited
Date of Employment : 2007 - 2011
Type of Business : Telecommunication/ Traffic Communication
Position : Project Manager
Functions : Business Analysis/Project Feasibility Study/Project
Management/Solution Design
Project Management Function
• Develop engagement work plan that reflects the true scope
• Understand and communicate client expectations to engagement
team. Become the first point of contact for all client-facing activities
• Lead the development of presentations and end products
• Assist in building consensus with client management.
• Resolve conflict resolution in timely basis.
• Achieve knowledge transfer with client and consulting team.
• Anticipate and recognize problems, assess alternatives, and
recommend solutions. Ensure task quality and Lead status reporting
• Communicate project status, scope and requirements to client and
Director level. Identify and communicate engagement issues on a
timely basis
• Establish and manage project administrative tasks e.g. timesheet,
expenses, vacation, logistics, after-hour working.
Team Development Function
 Built and managed an extremely productive team development
 Resources Planning
Project Achievement
1. Project Name : Expressway Authority of Thailand : Southern Outer Ring
Road
Project Objective: To develop the application to provide variable message
sign, traffic sign, passenger information sign for tolls plaza, Monitoring

7. systems, Maintenance Alert system.
Users : Operation&Maintenance team of Expressway Authority of Thailand
Project Costs : 19 Million Baht
Project team members ; 10 internal employees + 4 external suppliers
Time Frame : 8 months
2. Project Name : Traffic Sign & Countdown for Department of Local
Administration
Project Objective: To develop the application to provide traffic sign,
countdown for traveller information sign, automatic traffic control system
Users :Traffic Policeman, Operation of Department of Local Administration
Project Costs : 180 Million Baht
Project team members ; 15 internal employees + 4 external suppliers
Time Frame : 12 months
3. Project Name : Variable Message Sign for Department of Highways
Project Objective: To implement Variable Message sign and CMS
application for Department of Highways to comply with the existing
systems.
Application : Variable Message Sign Control systems
Users : Operation team of Department of Highways
Project Costs : 25 Million Baht
Project team members ; 3 Internal People + 4 R&D
Time Frame : 6 months
4. Project Name : Digital OOH LED Movable truck
Project Objective: Develop LED movable screen on 150 trucks.
Project Costs : 350 Million Baht
Project team members ; 25 internal employees + 4 external supplier
Time Frame : 9 months
Employer: United Communication Industry Public Company
Limited.
Date of Employment : 2002 – 2007
Type of Business : Telecommunication
Position : Chief Business Development Officer
Functions : Business Analysis/Project Feasibility Study/Project
Management/Solution Design
Responsibility :
 Provide data analysis and business intelligence for executive decision:
Sales/Marketing Performance Indicators, user satisfaction indicators
and other service quality measurement indicators.
 Manage and Control the business process improvement project
(Balance Scorecard phase 1) in design, implementation and test phase.
 Control research and development team for conducting the

8. Project Achievement
Project Name : ERP SAP R/3
Project Name : Electronic Learning system
distribution channel database system through the predefined time line.
 Monitoring and control the operation performance for meeting the
service-level standard
 Designing IT policy in line with the organization vision
 Develop engagement work plan that reflects the true scope
 Understand and communicate client expectations to engagement
team. Become the first point of contact for all client-facing activities
 Lead the development of presentations and end products
 Assist in building consensus with client management.
 Resolve conflict resolution in timely basis.
 Achieve knowledge transfer with client and consulting team.
 Manage day-to-day client relationships.
 Anticipate and recognize problems, assess alternatives, and
recommend solutions. Ensure task quality and Lead status reporting
 Communicate project status, scope and requirements to client and
Director level. Identify and communicate engagement issues on a
timely basis