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THE NEW NEWS MEDIA-SCAPE   Lee Rainie – Director Pew Internet Project Public Broadcasters – Atlanta  February 17, 2009
New information ecosystem:  Then   and  Now Industrial Age Info was: Scarce Expensive Institutionally oriented Designed for consumption Information Age Info is: Abundant Cheap Personally oriented Designed for participation
2000 46% of adults use internet 5% with broadband at home 50% own a cell phone 0% connect to internet wirelessly <10% use “cloud”  = slow, stationary connections built around  my computer The internet is the asteroid:  Then   and now 2008 74% of adults use internet 58% with broadband at home 82% own a cell phone 62% connect to internet wirelessly >53% use “cloud” = fast, mobile connections built around outside servers and storage
Media ecology –  then ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tom Wolzien, Sanford C. Bernstein & Co
Media ecology – now ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Adapted from Tom Wolzien, Sanford C. Bernstein & Co
Ecosystem change – 1  ,[object Object]
 
… and the “long tail” becomes more important  -- Chris Anderson Traffic Content 20%-40% of traffic or sales in the “long tail” Amazon, Rhapsody/iTunes, Netflix
Ecosystem change – 2 ,[object Object]
…  and people have more options for their passions -- Markus Prior and Cass Sunstein
Ecosystem change – 3 ,[object Object],[object Object]
Ecosystem change – 4  ,[object Object],[object Object]
Ecosystem change – 5 ,[object Object],[object Object],[object Object]
Kaiser Family Foundation, Media Multitasking Among American Youth, December 2006
Ecosystem change – 6 ,[object Object],[object Object],1) Virtual Worlds
Ecosystem change – 6 ,[object Object],[object Object],2) Mirror Worlds
Ecosystem change – 6 ,[object Object],[object Object],3) Augmented Reality
Ecosystem change – 6 ,[object Object],[object Object],4) Life-logging -- Gordon Bell
Ecosystem change – 7 ,[object Object],[object Object]
Ecosystem change – 8 ,[object Object],[object Object]
Ecosystem change – 9 ,[object Object],[object Object],[object Object]
Ecosystem change – 10 ,[object Object],[object Object]
[object Object],[object Object],[object Object],Content creation
[object Object],[object Object],[object Object],[object Object],[object Object],Content creation
Content creation 20% of online young adults say they remix content they find online into their own artistic creations ---- 11% of online adults have done this
Behold  Homo Connectus ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A new pattern of communication and influence ,[object Object],[object Object],[object Object],[object Object]
How do you…. ,[object Object],[object Object],[object Object],[object Object],[object Object]
How do you…. ,[object Object],[object Object],[object Object],[object Object],[object Object]
How do you…. ,[object Object],[object Object],[object Object],[object Object],[object Object]
How do you…. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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The New News Media-Scape and the Evolving Information Ecosystem

  • 1. THE NEW NEWS MEDIA-SCAPE Lee Rainie – Director Pew Internet Project Public Broadcasters – Atlanta February 17, 2009
  • 2. New information ecosystem: Then and Now Industrial Age Info was: Scarce Expensive Institutionally oriented Designed for consumption Information Age Info is: Abundant Cheap Personally oriented Designed for participation
  • 3. 2000 46% of adults use internet 5% with broadband at home 50% own a cell phone 0% connect to internet wirelessly <10% use “cloud” = slow, stationary connections built around my computer The internet is the asteroid: Then and now 2008 74% of adults use internet 58% with broadband at home 82% own a cell phone 62% connect to internet wirelessly >53% use “cloud” = fast, mobile connections built around outside servers and storage
  • 4.
  • 5.
  • 6.
  • 7.  
  • 8. … and the “long tail” becomes more important -- Chris Anderson Traffic Content 20%-40% of traffic or sales in the “long tail” Amazon, Rhapsody/iTunes, Netflix
  • 9.
  • 10. … and people have more options for their passions -- Markus Prior and Cass Sunstein
  • 11.
  • 12.
  • 13.
  • 14. Kaiser Family Foundation, Media Multitasking Among American Youth, December 2006
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25. Content creation 20% of online young adults say they remix content they find online into their own artistic creations ---- 11% of online adults have done this
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.