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Chapter 24
POSTMODERNISM
Postmodernism, which emerged in the late 1960s, is considered:
• a reaction against the modernism’s
• rigidity,
• uniformity,
• and lack of local context of modernism
• a period that followed modernism
The reaction manifested in forms such as:
• Conceptual art,
• Minimalism,
• Video art,
• Performance art,
• and Installation art.
Postmodernism is associated with:
• skepticism,
• irony
• critiques of the concepts of universal truths.
The Pruitt-Igoe public
housing complex in St
Louis. Built 1952-53.
Photograph:
Bettmann/Corbis
• Minoru Yamasaki (1912-1986)
• Japanese-American architect, born of Japanese parents.
• grew up in a tenement in the Yesler Hill district of Seattle
• was commissioned to design a public housing project federally
financed under the Housing Act of 1949, in St. Louis.
• at first designed a mixed-rise cluster of buildings
• Designed World Trade Centre which was completed in 1973
• The Public Housing Administration
• insisted on a cost-saving uniform tower height of eleven-
story.
• The Korean War and disagreements in Congress placed
restrictions on the construction budget resulting in
• poor build quality
• cheap fixtures
The demolishing of Pruitt-Igoe public housing complex in St Louis
marked the failure of the rules of Bauhaus.
The Pruitt-Igoe public
housing complex in St
Louis, shortly after its
completion in 1956.
Photograph:
Bettmann/Corbis
Postmodernist architecture
• moved away from the rigid
formalities of modernism,
• began to incorporate references that
were symbolic,
• used techniques from classical
architecture to modern designs,
• is characterised by highly decorative,
whimsical and kitsch aesethetic,
• refuses to draw inspiration from a
single source,
• and often focussed on form over
function,
• had a metaphoric nature.
• incorporates designs that are based
on forms from nature,
The Lotus Temple in New Delhi,
India. Architect: Fairborz Sahba.
The design was inspired by the
lotus flower which has long been a
unifying symbol in India’s religions.
Postmodernism in
Architecture
Robert Venturi is considered the father
of Postmodernism.
His book Complexity and Contradiction
in Architecture
• was first published in 1966,
• has become an essential document
in architectural literature
• was Venturi's "gentle manifesto for a
nonstraightforward architecture"
• expresses in original terms the
postmodern rebellion against the
purism of modernism
A second book, Learning from Las
Vegas, was very provocative as it was
perceived to be an indictment of
modernism.
“Complexity and Contradiction”: The Reaction
Against Modernism Sets In
The Las Vegas Strip, one of the
most visited places on Earth.
Photograph: David Levene for
the Guardian
In Praise of “Messy Vitality”:
Postmodernist Eclecticism
Ventury, Rauch, Scott Brown, and Moore
Venturi and his partner, Denise Scott Brown
• were pioneers in post-modern architecture
• were opposed to a minimal, austere and impersonal contemporary
architecture
The Best
Products Catalog
Showroom in
Langhorne, Pa.,
designed by
Venturi, Scott
Brown and
Associates
opened in 1978.
The Chestnut Hill House is
considered the first
postmodern building.
Venturi wrote Complexity
and Contradiction in
Architecture (1966) at the
time of the construction of
this house.
Together the book and the
house, became a manifesto
for the principles of modern
culture.
Robert Venturi, Chestnut Hill House, 1962.
Philadelphia.
Charles Moore ,
Piazza d'Italia, New
Orleans, 1978.
Piazza d'Italia, New Orleans
• illustrates Moore's ideas
of an "inclusive"
architecture
• was designed for wide
public appeal and
enjoyment
• was conceived as an
urban redevelopment
project and a tribute to
the city's Italian citizens –
past and present.
• was commissioned by
Italian-American
community leaders
Renzo Piano and Richard Rogers. Centre
National d’Art et de Culture Georges
Pompidou, 1971-78, Paris.
Piano, Rogers, and a
Postmodern Museum
• The archictects exposed the
anatomy of the building.
• A competition to design the
building attracted 650
entries.
• Renzo Piano and Richard
Rogers won the competition
and went instantly from
unknown to celebrity status.
• The Centre Pompidou
includes an art gallery, two
libraries span over three
floors.
• There are 25,000 visitors per
day
Hollein, Stern, and Isozaki
Hans Holein - a known postmodernist
architect who valued meaning over
function.
Hollein studied architecture at the
Academy of Fine Arts in Vienna before
continuing his education in the United
States - first at IIT in Chicago, then at
U.C. Berkeley.
Robert Arthur Morton Stern in the
1970s, and early 1980s, developed a
reputation as a postmodern architect. He
integrated classical elements into his
designs for contemporary buildings
Arata Isozaki studied
architecture at the University of
Tokyo.
After graduation, he became an
apprentice for nine years to
Tange Kenzō, a leading
Japanese architect.
In 1963 Isozaki formed his own
design studio. He was a visiting
professor at a number of
universities throughout the
United States.
He also designed the Los
Angeles Museum of
Contemporary Art (1986).
Arata Isozaki. Los Angeles Museum of
Contemporary Art (1986).
The museum has three levels above
ground and three under level ground.
Philip Johnson
The AT&T Headquarters
building is regarded as the
first Postmodern
skyscraper.
The building featured a
number of ornamental
elements, most notable are
its granite cladding and
"Chippendale" roof line.
Example of Chippendale
style highboy chest
Philip Johnson and
John Burgee. The
AT&T Headquarters
New York, 1978-83
Ironic Grandeur: Postmodernist
Architecture and History
Stirling, Jahn, Armajani,
and Foster
James Stirling (1926-1992),
is considered one of the
most prominent architects
of his generation.
The . Neue Staatsgalerie is
considered the first stage of
Post-Modernism.
James Stirling. Neue Staatsgalerie. 1977-84.
Stuttgart, Germany.
Helmut Jahn
German-born American
architect, became
renown in the late
1970s and ’80s for
designing extravagant
buildings that
combined historical
and contextual
references.
Helut Jahn,
James R.
Thompson
Center, 1985,
Chicago.
Norman Foster
The focus of the design of
the Gherkin was energy
efficiency.
A number of features
enhance its efficiency
• open shafts built in
between floors for
ventilating the building
that do not require energy
to function.
• 30 St. Mary Axe uses only
half of the energy that a
similarly-sized tower
would use.
Norman Foster. 30 St. Mary Axe: The
Gerken, 2002. London
I. M. Pei. Grand Louvre Pyramid
1988, Paris
Pei and Freed
I. M. Pei
• is a Chinese American architect.
• Was born in Guangzhou and
raised in Hong Kong and
Shanghai,
• Came to United States in 1935, to
study architectural engineering.
• He graduated in 1939
• unable to return to China because
of the outbreak of World War II
• He became a U.S. citizen in 1954.
• Established his own architectural
firm, I.M. Pei & Associates (later
Pei Cobb Freed & Partners), in
1955.
Ando and Pelli
Tadao Ando
The relationship with
nature is the principal
concept of Ando’s work.
The Chapel-on-the-Water is
located in the heart of the
island of Hokkaido,
northern Japan.
It is a small chapel, with its
back attached to the Alpha
Resort hotel.
Tadao Ando. The Chapel-
on-the-Water, 1988.
Hokkaido, Japan.
Cesar Pelli’s, Petrtonas Towers
Between the two towers is a two-
story bridge, located between the
41st and 42nd floors.
The bridge connects the buildings
and contains spaces shared by
both.
Number of Floors: 88 (+ 5 below
the ground)
Height: 1,483 ft.
Cesar Pelli, Petrtonas Towers,
1988. Kuala Lumpur, Malaysia.
Constructivist architects, like Zaha Hadid,
consider the built environment as a means to
raise self-awareness.
Iraqi-British architect, Zaha Hadid, as the first
woman to receive the Pritzker Architecture
Prize, in 2004.
Deconstructivism
• is a development of postmodern architecture
that began in the late 1980s,
• is characterized by
• ideas of fragmentation,
• an interest in manipulating ideas of a
structure's surface,
• and non-rectilinear shapes which serve
to distort spaces.
What is a Building?: Constructivist
and Deconstructivist Architecture
Zaha Muhammad Hadid
1950-2016.
Iraqi-British architect
The Binoculars Building is
a commercial office
building located in Venice,
California.
It was designed by
architect Frank Gehry in of
1985.
The front of the building
includes a sculpture of
binoculars that functions
both as pedestrians as
well as car entrance.
The original purpose was
to be a theatre and library.
Frank O. Gehry, Chiat/Day Building, and Claes
Oldenburg and Coosje van Bruggen
Binoculars, steel frame, concrete, and cement
plaster painted with elastomeric paint
45 × 44 × 18’ 1991 Venice, California
Structure as Metaphor:
Architectural Allegories
Diller Scofidio + Renfro
,Eyebeam Museum of Art and
Technology Project, New York,
New York, 2004.
Diller Scofidio + Renfro
• is an interdisciplinary design
studio
• integrates architecture, the visual
arts, and the performing arts.
• The studio’s principals, Elizabeth
Diller and Ricardo Scofidio,
received the MacArthur
Foundation award in 1999.
Platter-Zyberk and Duany
• Andres Duany and Elizabeth
Plater-Zyberk founded DPZ in
1980 developed
• the principles of the New
Urbanism movement to
replace suburban sprawl with
neighborhood-based
planning.
• the Seaside project on
Florida’s Gulf Coast. The
project of won worldwide
praise.
Seaside became the foundation of
New Urbanism.
Flexible Spaces:
Architecture and Urbanism
New Urbanism. Seaside Town,
Florida.
Koolhaas and the OMA
Rem Koolhaas (Rotterdam, 1944)
founded OMA in 1975 with Elia
and Zoe Zenghelis and Madelon
Vriesendorp.
Almere dates from 1976.
OMA won the competition to
design the city center in 1994.
Largely completed in 2007 with
fw buildings still being finished.
Rem Koolhaas, Dutchtown,
city center plan for Almere,
The Netherlands.
Appropriation: Kruger, Levine,
Prince, and Sherman
Barbara Kruger uses imagery from
magazines, makes them black and
white prints aggressively
directive over them.
This is appropriation because
Kruger took the photographs from
magazines and use as her own. The
text she superimposed on images
creates puts them in a different
context
Postmodern Practices:
Breaking Art History
Barbara Kruger, Untitled
(Your Gaze Hits the Side of My
Face), 1981. Photograph
60 × 40”. Collection Vishak
Mahdavi Bernardo Nadal-Ginard.
Sherrie Levine
• was born in Hazelton, Pennsylvania.
• grew up in a suburb of Saint Louis, Missouri.
• used photographic appropriations of other
works of art which established her as a key
figure of postmodernism.
• questions the concept of ownership and
meaning by appropriating original works by
renown artists.
Richard Prince
• is best known for his use of appropriated
imagery.
• provoked a controversy in 2014 over issues of
ownership and content, with hes series of
portraits from images he got from selfies on
Instagram.
Sherrie Levine, After Piet
Mondrian , 1983,
Watercolor, 14 x 11 inches.
Private Collection.
Cindy Sherman
• creates self-portraits as critiques of
gender and identity.
• uses of her own body in roles or
personas in her work to examine
femininity as a social construct.
• In addition to the Untitled Film Stills
series, she has continued to explore
women as subject matter, often
donning elaborate disguises in
large-scale color photographs,
throughout her career.
Cindy Sherman. Untitled Film
Still #35, 1979. Photograph.
10 × 8”. Courtesy of the artist
and Metro Pictures
Jenny Holzer, Selection from Truisms.
1982, Spectacolor Board. 20 × 40’
Installation Times Square, New York
Holzer, McCollum and
Tansey
Jenny Holzer
• explores how language is
used to communicate and
control
Allen McCollum
• blurs the boundary between
unique artifacts and mass
production.
• focusses on how objects
attain cultural value, the
value of authorship.
Mark Tansey, The
Innocent Eye Test, 1981.
Oil on Canvas,
78 x 120 in.
Metrtopolitan Museum
of Art, Gift of Jan
Cowles and Charles
Cowles, in honor of
William S. Lieberman,
1988
Mark Tansey
• creates artworks that have a photographic quality
• is influenced by René Magritte
• analyzes how photographs have changed the way we describe reality.

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Chapter 24 postmodernism

  • 2. Postmodernism, which emerged in the late 1960s, is considered: • a reaction against the modernism’s • rigidity, • uniformity, • and lack of local context of modernism • a period that followed modernism The reaction manifested in forms such as: • Conceptual art, • Minimalism, • Video art, • Performance art, • and Installation art. Postmodernism is associated with: • skepticism, • irony • critiques of the concepts of universal truths.
  • 3. The Pruitt-Igoe public housing complex in St Louis. Built 1952-53. Photograph: Bettmann/Corbis • Minoru Yamasaki (1912-1986) • Japanese-American architect, born of Japanese parents. • grew up in a tenement in the Yesler Hill district of Seattle • was commissioned to design a public housing project federally financed under the Housing Act of 1949, in St. Louis. • at first designed a mixed-rise cluster of buildings • Designed World Trade Centre which was completed in 1973
  • 4. • The Public Housing Administration • insisted on a cost-saving uniform tower height of eleven- story. • The Korean War and disagreements in Congress placed restrictions on the construction budget resulting in • poor build quality • cheap fixtures The demolishing of Pruitt-Igoe public housing complex in St Louis marked the failure of the rules of Bauhaus. The Pruitt-Igoe public housing complex in St Louis, shortly after its completion in 1956. Photograph: Bettmann/Corbis
  • 5. Postmodernist architecture • moved away from the rigid formalities of modernism, • began to incorporate references that were symbolic, • used techniques from classical architecture to modern designs, • is characterised by highly decorative, whimsical and kitsch aesethetic, • refuses to draw inspiration from a single source, • and often focussed on form over function, • had a metaphoric nature. • incorporates designs that are based on forms from nature, The Lotus Temple in New Delhi, India. Architect: Fairborz Sahba. The design was inspired by the lotus flower which has long been a unifying symbol in India’s religions. Postmodernism in Architecture
  • 6. Robert Venturi is considered the father of Postmodernism. His book Complexity and Contradiction in Architecture • was first published in 1966, • has become an essential document in architectural literature • was Venturi's "gentle manifesto for a nonstraightforward architecture" • expresses in original terms the postmodern rebellion against the purism of modernism A second book, Learning from Las Vegas, was very provocative as it was perceived to be an indictment of modernism. “Complexity and Contradiction”: The Reaction Against Modernism Sets In The Las Vegas Strip, one of the most visited places on Earth. Photograph: David Levene for the Guardian
  • 7. In Praise of “Messy Vitality”: Postmodernist Eclecticism Ventury, Rauch, Scott Brown, and Moore Venturi and his partner, Denise Scott Brown • were pioneers in post-modern architecture • were opposed to a minimal, austere and impersonal contemporary architecture The Best Products Catalog Showroom in Langhorne, Pa., designed by Venturi, Scott Brown and Associates opened in 1978.
  • 8. The Chestnut Hill House is considered the first postmodern building. Venturi wrote Complexity and Contradiction in Architecture (1966) at the time of the construction of this house. Together the book and the house, became a manifesto for the principles of modern culture. Robert Venturi, Chestnut Hill House, 1962. Philadelphia.
  • 9. Charles Moore , Piazza d'Italia, New Orleans, 1978. Piazza d'Italia, New Orleans • illustrates Moore's ideas of an "inclusive" architecture • was designed for wide public appeal and enjoyment • was conceived as an urban redevelopment project and a tribute to the city's Italian citizens – past and present. • was commissioned by Italian-American community leaders
  • 10. Renzo Piano and Richard Rogers. Centre National d’Art et de Culture Georges Pompidou, 1971-78, Paris. Piano, Rogers, and a Postmodern Museum • The archictects exposed the anatomy of the building. • A competition to design the building attracted 650 entries. • Renzo Piano and Richard Rogers won the competition and went instantly from unknown to celebrity status. • The Centre Pompidou includes an art gallery, two libraries span over three floors. • There are 25,000 visitors per day
  • 11. Hollein, Stern, and Isozaki Hans Holein - a known postmodernist architect who valued meaning over function. Hollein studied architecture at the Academy of Fine Arts in Vienna before continuing his education in the United States - first at IIT in Chicago, then at U.C. Berkeley. Robert Arthur Morton Stern in the 1970s, and early 1980s, developed a reputation as a postmodern architect. He integrated classical elements into his designs for contemporary buildings
  • 12. Arata Isozaki studied architecture at the University of Tokyo. After graduation, he became an apprentice for nine years to Tange Kenzō, a leading Japanese architect. In 1963 Isozaki formed his own design studio. He was a visiting professor at a number of universities throughout the United States. He also designed the Los Angeles Museum of Contemporary Art (1986). Arata Isozaki. Los Angeles Museum of Contemporary Art (1986). The museum has three levels above ground and three under level ground.
  • 13. Philip Johnson The AT&T Headquarters building is regarded as the first Postmodern skyscraper. The building featured a number of ornamental elements, most notable are its granite cladding and "Chippendale" roof line. Example of Chippendale style highboy chest Philip Johnson and John Burgee. The AT&T Headquarters New York, 1978-83 Ironic Grandeur: Postmodernist Architecture and History
  • 14. Stirling, Jahn, Armajani, and Foster James Stirling (1926-1992), is considered one of the most prominent architects of his generation. The . Neue Staatsgalerie is considered the first stage of Post-Modernism. James Stirling. Neue Staatsgalerie. 1977-84. Stuttgart, Germany.
  • 15. Helmut Jahn German-born American architect, became renown in the late 1970s and ’80s for designing extravagant buildings that combined historical and contextual references. Helut Jahn, James R. Thompson Center, 1985, Chicago.
  • 16. Norman Foster The focus of the design of the Gherkin was energy efficiency. A number of features enhance its efficiency • open shafts built in between floors for ventilating the building that do not require energy to function. • 30 St. Mary Axe uses only half of the energy that a similarly-sized tower would use. Norman Foster. 30 St. Mary Axe: The Gerken, 2002. London
  • 17. I. M. Pei. Grand Louvre Pyramid 1988, Paris Pei and Freed I. M. Pei • is a Chinese American architect. • Was born in Guangzhou and raised in Hong Kong and Shanghai, • Came to United States in 1935, to study architectural engineering. • He graduated in 1939 • unable to return to China because of the outbreak of World War II • He became a U.S. citizen in 1954. • Established his own architectural firm, I.M. Pei & Associates (later Pei Cobb Freed & Partners), in 1955.
  • 18. Ando and Pelli Tadao Ando The relationship with nature is the principal concept of Ando’s work. The Chapel-on-the-Water is located in the heart of the island of Hokkaido, northern Japan. It is a small chapel, with its back attached to the Alpha Resort hotel. Tadao Ando. The Chapel- on-the-Water, 1988. Hokkaido, Japan.
  • 19. Cesar Pelli’s, Petrtonas Towers Between the two towers is a two- story bridge, located between the 41st and 42nd floors. The bridge connects the buildings and contains spaces shared by both. Number of Floors: 88 (+ 5 below the ground) Height: 1,483 ft. Cesar Pelli, Petrtonas Towers, 1988. Kuala Lumpur, Malaysia.
  • 20. Constructivist architects, like Zaha Hadid, consider the built environment as a means to raise self-awareness. Iraqi-British architect, Zaha Hadid, as the first woman to receive the Pritzker Architecture Prize, in 2004. Deconstructivism • is a development of postmodern architecture that began in the late 1980s, • is characterized by • ideas of fragmentation, • an interest in manipulating ideas of a structure's surface, • and non-rectilinear shapes which serve to distort spaces. What is a Building?: Constructivist and Deconstructivist Architecture Zaha Muhammad Hadid 1950-2016. Iraqi-British architect
  • 21. The Binoculars Building is a commercial office building located in Venice, California. It was designed by architect Frank Gehry in of 1985. The front of the building includes a sculpture of binoculars that functions both as pedestrians as well as car entrance. The original purpose was to be a theatre and library. Frank O. Gehry, Chiat/Day Building, and Claes Oldenburg and Coosje van Bruggen Binoculars, steel frame, concrete, and cement plaster painted with elastomeric paint 45 × 44 × 18’ 1991 Venice, California Structure as Metaphor: Architectural Allegories
  • 22. Diller Scofidio + Renfro ,Eyebeam Museum of Art and Technology Project, New York, New York, 2004. Diller Scofidio + Renfro • is an interdisciplinary design studio • integrates architecture, the visual arts, and the performing arts. • The studio’s principals, Elizabeth Diller and Ricardo Scofidio, received the MacArthur Foundation award in 1999.
  • 23. Platter-Zyberk and Duany • Andres Duany and Elizabeth Plater-Zyberk founded DPZ in 1980 developed • the principles of the New Urbanism movement to replace suburban sprawl with neighborhood-based planning. • the Seaside project on Florida’s Gulf Coast. The project of won worldwide praise. Seaside became the foundation of New Urbanism. Flexible Spaces: Architecture and Urbanism New Urbanism. Seaside Town, Florida.
  • 24. Koolhaas and the OMA Rem Koolhaas (Rotterdam, 1944) founded OMA in 1975 with Elia and Zoe Zenghelis and Madelon Vriesendorp. Almere dates from 1976. OMA won the competition to design the city center in 1994. Largely completed in 2007 with fw buildings still being finished. Rem Koolhaas, Dutchtown, city center plan for Almere, The Netherlands.
  • 25. Appropriation: Kruger, Levine, Prince, and Sherman Barbara Kruger uses imagery from magazines, makes them black and white prints aggressively directive over them. This is appropriation because Kruger took the photographs from magazines and use as her own. The text she superimposed on images creates puts them in a different context Postmodern Practices: Breaking Art History Barbara Kruger, Untitled (Your Gaze Hits the Side of My Face), 1981. Photograph 60 × 40”. Collection Vishak Mahdavi Bernardo Nadal-Ginard.
  • 26. Sherrie Levine • was born in Hazelton, Pennsylvania. • grew up in a suburb of Saint Louis, Missouri. • used photographic appropriations of other works of art which established her as a key figure of postmodernism. • questions the concept of ownership and meaning by appropriating original works by renown artists. Richard Prince • is best known for his use of appropriated imagery. • provoked a controversy in 2014 over issues of ownership and content, with hes series of portraits from images he got from selfies on Instagram. Sherrie Levine, After Piet Mondrian , 1983, Watercolor, 14 x 11 inches. Private Collection.
  • 27. Cindy Sherman • creates self-portraits as critiques of gender and identity. • uses of her own body in roles or personas in her work to examine femininity as a social construct. • In addition to the Untitled Film Stills series, she has continued to explore women as subject matter, often donning elaborate disguises in large-scale color photographs, throughout her career. Cindy Sherman. Untitled Film Still #35, 1979. Photograph. 10 × 8”. Courtesy of the artist and Metro Pictures
  • 28. Jenny Holzer, Selection from Truisms. 1982, Spectacolor Board. 20 × 40’ Installation Times Square, New York Holzer, McCollum and Tansey Jenny Holzer • explores how language is used to communicate and control Allen McCollum • blurs the boundary between unique artifacts and mass production. • focusses on how objects attain cultural value, the value of authorship.
  • 29. Mark Tansey, The Innocent Eye Test, 1981. Oil on Canvas, 78 x 120 in. Metrtopolitan Museum of Art, Gift of Jan Cowles and Charles Cowles, in honor of William S. Lieberman, 1988 Mark Tansey • creates artworks that have a photographic quality • is influenced by René Magritte • analyzes how photographs have changed the way we describe reality.