1. Shazam for TV
12th June 2012
STRICTLY CONFIDENTIAL © Copyright 2012 Shazam Entertainment Ltd.

2. Company overview
World’s leading media discovery company
• 200 million mobile users since launch
• Adding 2 million new users a week
• Over 6 million tags per day
• 8% conversion to purchase
• Live in over 200 countries
• Top Ten most-downloaded app of all
time on iTunes
• Offices in London, Palo Alto, New
York, Chicago, Seoul
Source: iTunes App Store 5 March 2011
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3. Usage Continues to Accelerate
Tags per month
(millions)
4 years since the launch of the
Shazam App on iOS, tags
continue to skyrocket
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4. Shazam Milestones in Music and Television
More than 2m new fans per week & 6m tags per day
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5. Why is Mobile the Platform for Interactive TV?
Mobile is We are trained Personal and Inherently
already at scale to multi-task non disruptive Portable
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6. 68% use smartphones whilst watching TV
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7. <30% view things related to what they’re watching
Unrelated
Related
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8. Being Human Teaser
Communicating how to interact to viewers
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9. The Perfect Day to Showcase Shazam for TV
It’s the most-watched television
show in U.S. history
It’s the biggest day of
the year for advertising
It’s the most-watched
music performance
of the year
STRICTLY CONFIDENTIAL © Copyright 2012 Shazam Entertainment Ltd. 9

10. The Game, Halftime Show
and 24 Ads Were
Shazam-enabled
The Game Result
• Up-to-the-minute game stats
• Rate this year’s ads
• View best ads of the past
• Game-related polls
STRICTLY CONFIDENTIAL © Copyright 2012 Shazam Entertainment Ltd.

11. The Game, Halftime Show
and 24 Ads Were
Shazam-enabled
The Halftime Show
• Free LMFAO remix of Madonna’s
new single ‘Give Me All Your Lovin’’
• The setlist live updated during the
performance
• The music from Madonna and
LMFAO
• Download the Madonna App
STRICTLY CONFIDENTIAL © Copyright 2012 Shazam Entertainment Ltd.

12. The Game, Halftime Show
and 24 Ads Were
Shazam-enabled
24 Ads. 17 Advertisers.
• Toyota Camry Example 
• Experiences included
sweepstakes, great offers for
everyone, social engagement,
and easy access to more
information
STRICTLY CONFIDENTIAL © Copyright 2012 Shazam Entertainment Ltd.

13. Shazam
worked with
half the advertisers

14. Social Media Perspective
People Shazam’d the ads as much as people commented
about the brands on all social media combined
And, Shazam is differentiated
All Social Media 100%
Comments Differences Shazam Tag
Level of Deeper experience in terms of
Shazam Tags 96% Engagement time, clicks and content
Sentiment Curated as a positive
Source: Bluefin Labs & Shazam Internal Data experience achieving goals
STRICTLY CONFIDENTIAL © Copyright 2012 Shazam Entertainment Ltd. 14

15. Super Bowl – Toyota Camry TV Commercial
STRICTLY CONFIDENTIAL © Copyright 2012 Shazam Entertainment Ltd. 15

16. Super Bowl – Toyota Camry – Shazam Experience
STRICTLY CONFIDENTIAL © Copyright 2012 Shazam Entertainment Ltd.

17. Best In Class SFTV Execution: Pillsbury
Marketing Goal
Give moms step-by-step video instructions on making the best holiday
meals for the family
Call-To-Action
Shazam ‘Now for More Easy
Ideas’
Integrated Result
Viewers were prompted to
experience a collection of recipe
ideas and instructional videos
Promotional Links:
http://www.youtube.com/watch?v=3GMo8Q1JGJk
• Holiday Recipe Ideas
• Mobile Recipe Alerts
• Pillsbury Mobile Site
• Social Sharing

19. Best In Class SFTV Execution: Axe
Marketing Goal
Drive engagement for unrated commercial among TV viewers
Call-To-Action
Shazam ‘For The Unrated
Version’
Integrated Result
Viewers were prompted to
watch unrated video on
YouTube
http://www.youtube.com/watch?v=MHAWZBvW37k
Promotional Links:
• Watch The Spot
• Watch More Videos
• Social Sharing

21. Red Bull Supernatural:
SFTV 2nd Screen Experience
Unlock Athlete
Videos & More Red
Bull Signature Series
Content Through
Shazam For TV

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23. Thank you!
STRICTLY CONFIDENTIAL © Copyright 2012 Shazam Entertainment Ltd.
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