BRAND MAX 22/09/11 Ramp it up - maximising events using realtime social technology
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Learn how to create measurable engagement before, during and long after an event using technology that powerfully socialises your content.
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BRAND MAX 22/09/11 Ramp it up - maximising events using realtime social technology
- 4. So how can we add some extra magic? Lets make some social media magic
- 9. Creating an event specific website An event website allows you to pull together all social channels
- 10. Event specific Twitter profile By using #brandmax the organiser & delegates can track relevant content
- 11. YouTube channel almost live uploads Upload video content to a carefully branded channel ‘almost live’
- 12. Flickr live posting Flickr photography captures & broadcasts atmosphere & interaction live
- 13. Live video blogging Voxpops filmed on Flip cameras create instant compelling content
- 14. Live audio blogging Audio blogging creates instant audio content which can be easily shared
- 15. Live streaming Ustream broadcasts your event anywhere in the world as it happens
- 16. Live streaming Ustream broadcasts your event anywhere in the world as it happens
- 17. Sharing presentation content Slideshare is a brilliant way of sharing presentation content post-event
- 18. Live social media display Interactive screens powerfully display aggregated social content
- 19. Live social media display Interactive screens powerfully display aggregated social content
- 20. Example: Gatorade Social Media Mission Control PepsiCo listens to customers and responds in real time
- 21. Other examples
- 22. Social media can be measured PeerIndex measures authority, activity & audience
- 23. Social media can be measured Klout powerfully tracks amplification probability & true reach
- 24. Social media can be measured Twitalyzer offers dozens of ways to visualise your social media efforts
- 25. Case study: Smirnoff presents Sensation Mission: Use RFID technology to connect the event with the online world
- 26. Case study: Smirnoff presents Sensation An automatic check-in was posted to Facebook when guests arrived
- 27. Case study: Smirnoff presents Sensation Roaming brand ambassadors had tablets with integrated cameras
- 28. Case study: Smirnoff presents Sensation Guests could choose from a selection of pre-designed ‘wall posts’
- 29. Case study: Volkswagen: Twitter zoom campaign Real world outdoor GPS-enabled treasure hunt
- 30. Case study: Volkswagen: Twitter zoom campaign Mashup of Twitter, Google maps and real world prize locations http://bit.ly/twitzoom