PUMP UP THE VOLUME – HOW TO AMPLIFY YOUR EVENTS USING SOCIAL TECHNOLOGY
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Presented at The Guide Live Out of London on Monday 5th September 2011 at Alton Towers PUMP UP THE VOLUME – HOW TO AMPLIFY YOUR EVENTS USING SOCIAL TECHNOLOGY Learn how to create measurable engagement before, during and long after an event using technology that powerfully socialises your content. The session included how social media amplification can add magic to events. Key ways to ensure that your event is broadcast to best effect. How to enhancing the power of real time marketing and the The best ways to monitor and measure impact
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PUMP UP THE VOLUME – HOW TO AMPLIFY YOUR EVENTS USING SOCIAL TECHNOLOGY
- 4. So how can we add some extra magic? Lets make some social media magic
- 9. Creating an event specific website An event website allows you to pull together all social channels
- 10. Event specific Twitter profile By using #brandmax the organiser & delegates can track relevant content
- 11. YouTube channel almost live uploads Upload video content to a carefully branded YouTube channel ‘almost live’
- 12. Flickr live posting Flickr photography captures & broadcasts atmosphere & interaction live
- 13. Live video blogging Voxpops filmed on Flip cameras create instant compelling content
- 14. Live audio blogging Audio blogging creates instant audio content which can be easily shared
- 15. Live streaming Ustream broadcasts your event anywhere in the world as it happens
- 16. Live streaming Ustream broadcasts your event anywhere in the world as it happens
- 17. Sharing presentation content slideshare is a brilliant way of sharing presentation content post-event
- 18. Live social media display Interactive screens powerfully display aggregated social content
- 19. Example: Gatorade Social Media Mission Control PepsiCo listens to customers and responds in real time
- 20. Other examples
- 21. Social media can be measured PeerIndex measures authority, activity & audience
- 22. Social media can be measured Klout powerfully tracks amplification probability & true reach
- 23. Social media can be measured Twitalyzer offers dozens of ways to visualise your social media efforts
- 24. Case study: Smirnoff presents Sensation Mission: Use RFID technology to connect the event with the online world
- 25. Case study: Smirnoff presents Sensation An automatic check-in was posted to Facebook when guests arrived
- 26. Case study: Smirnoff presents Sensation Roaming brand ambassadors had tablets with integrated cameras
- 27. Case study: Smirnoff presents Sensation Guests could choose from a selection of pre-designed ‘wall posts’