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Peter Keoh Resume 2016 15/08/16 7:52 PM
Peter Keoh
Address: 30 Clinton Avenue, St. James WA 6102
Mobile: 0472 525 586 Email: peterkeoh@bigpond.com
An experienced, results-oriented General Manager seeking to utilise extensive leadership and management skills
in a multi-faceted & challenging position
Profile
I have many years quality and varied work experience, predominantly in increasingly responsible positions in the banking/finance
sector. I have been employed as General Manager of a SME, assisting the owners in operational management, strategy development and
execution. Most recently, I completed a six month contract as Commercial Operations Manager at 98five Sonshine FM where I assisted
the General Manager in the daily operations of the radio station which included administration, finance and human resources.
My skills encompass a wide range of business disciplines including operational and project management, strategic planning, financial
management, business development, process development, team leadership and development, compliance, key relationship
management, sales and marketing and information technology.
Highly results-oriented, flexible and ambitious, I am available to take on new challenges with an employer whose vision, values and
commitment to excellence I share.
Professional Assets
• Proven
track
record
in
business
development
and
opera5onal
management
with
a
focus
on
sustainable
growth
and
bo:om-­‐line
performance,
including
at
a
family-­‐owned
SME
• Commitment
to
and
experience
in
mul5-­‐disciplinary
team
and
process
improvement
–
able
to
develop,
implement
and
monitor
Business,
Sales
and
Marke5ng,
Human
Resources,
Training
and
QA
plans
• Strong
problem-­‐solving,
organisa5onal
and
people
management
skills
–
able
to
make
sound
strategic
and
opera5onal
decisions
to
effect
business
growth
• Highly
developed
communica5on,
nego5a5on
and
conflict
resolu5on
skills
–
able
to
relate
to
people
on
all
levels
and
establish
effec5ve
rela5onships
with
clients,
peers
and
staff
• Strong
customer
and
key
stakeholder
focus
with
a
commitment
to
delivering
quality
products
and
services
• Inclusive
team
leader
and
collaborative team player –
proven
ability
to
train,
empower,
mo5vate,
mentor
• Focused, adaptable and dependable with high levels of motivation, commitment, drive and integrity
Key Competencies
Business and Market Development Key Relationship Management Strategic Planning
Sales, Marketing and Promotion Team Leadership/Training/Mentoring Financial Management
Compliance Monitoring Human/Capital Resource Management Budgeting & Forecasting
Consumer & Commercial Lending Banking/Finance Sector Legislation Process Improvement
Employment History
April 2016 to present
Oct 2015 to April 2016
Oct 2012 to Mar 2015
General Farm Hand, Glenwal Pty Ltd
Commercial Operations Manager, Good News Broadcasters
INC T/A 98Five Sonshine FM
General Manager, Master Group (Aust.) Pty Ltd, Perth WA
Apr 2004 to Sep 2012 Senior Business Development Manager, Citibank, Perth WA
Apr 2002 to Oct 2003 Business Development Manager, Adelaide Bank, Perth WA
Dec 1999 to Mar 2002 BMW Sales Executive, Auto Classic BMW, Perth WA
Oct 1997 to Dec 1999 Sales Manager, Home Building Society, Perth WA
Apr 1994 to Dec 1997
Supervisor/Events Staff (part-time), Western Australian Cricket
Assoc., Perth WA
1981 to 1997
Manager Professional Services/Senior Lending Officer/Branch
Manager, Bank of Western Australia (BankWest), Perth WA
Key Experience Summary
Commercial Operations Manager, Good News Broadcasters INC T/A 98five Sonshine FM
Christian Community Radio Broadcaster
Key Responsibilities
• Manage all station commercial administrative operations including administration and finance and HR
• Analyse current financial and administration processes and proactively recommend sound changes and development to increase
efficiencies and outcomes for the organisation
• Be actively involved in conversation at a strategic level to assist in bringing clarity to planning
Key Achievements
• Successfully headed up a regional re-transmission licence with the Busselton community
• Successfully headed up and completed the purchase and fit out of a mobile outside broadcasting van plus a fully functioning in-
station studio
• Successfully streamlined income processing through through restructuring of the e-commerce system and bank accounts
• Successfully headed up and made changes to OH&S and risk management stratgeies
General Manager, Master Group (Aust.) Pty Ltd, Perth WA
The Master Group develops, sells and provides training in Agrimaster, Businessmaster and Wagemaster accounting and business

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Peter Keoh Resume 2016 15/08/16 7:52 PM
management software to agricultural and other businesses
Key Responsibilities
Report to the Managing Director, with responsibility for all aspects of the management of an enterprise employing 20 full-time staff and
contractors as required, including:
• Business
Planning/Development
–
assist
Managing
Director
and
Finance
Director
to
develop,
set,
execute
and
monitor
strategic
business
direc5on;
implement
business,
sales
and
marke5ng
plans
to
achieve
company
goals;
introduce,
monitor
and
update
processes
and
procedures
for
all
opera5onal
areas
• Opera6ons
Management
–
manage
day-­‐to-­‐day
opera5ons,
including
general
administra5on,
facili5es/building
management,
IT
system/infrastructure
management
• Human
Resource
Management
–
recruit,
supervise,
train,
develop,
mentor,
appraise
and
manage
performance
of
15
direct
reports
to
develop
a
cohesive,
highly
mo5vated,
effec5ve
team
• Key
Rela6onship
Management
–
develop
and
maintain
effec5ve
professional
rela5onships
with
key
external
stakeholders
including
farmers,
accountants
and
farm
advisors,
and
internal
stakeholders
including
MD
and
Finance
Director,
divisional
heads
and
soTware
developers
• Financial
Management
–
prepare
sales,
marke5ng
and
administra5on
budgets
and
assist
the
Finance
Director
to
prepare
budgets;
compare
divisional
income/expense
budgets
to
actual
• Sales
and
Marke6ng
–
contribute
to
sales
and
marke5ng
plans
and
ini5a5ves;
research
and
report
on
market
and
compe5tor
developments
• Client
Training
–
oversee
the
client
training
func5on;
train
the
trainers;
devise
and
con5nually
update
training
packages
and
materials
• Informa6on
Technology
–
develop
and
oversee
all
opera5onal
and
management
hardware
and
soTware
systems
including
Help
Desk
and
website
content
• Compliance
–
lead
by
example
to
ensure
compliance
with
all
regulatory
and
company
policies
&
processes
Key Achievements
• Brought stability and focus to the operation through development of processes and a management style that ensured input into and
ownership of change and business development initiates
• Maintained a close-to-100% Customer Satisfaction Index for customer training and support
• Played a key role in growing client base by over 3% per annum in a market sector which is losing a net 1000 farmers per year
Australia wide
Senior Business Development Manager, Citibank, Perth WA
Citibank provides consumers, corporations, governments and institutions worldwide with a broad range of financial services and
products
Key Responsibilities
Promote Citibank Residential and Commercial Mortgages through third party broker channels, including:
• Develop short/medium term business plans to achieve sales targets and improve market share
• Promote products to aggregators (particularly AFG), broker principals and individual brokers (approx. 600); plan and implement
campaigns and incentives; professionally represent Citibank at industry events
• Develop and maintain mutually beneficial professional relationships with key internal and external stakeholders including
principals, individual brokers, Citibank Head Office and department heads
• Initiate, facilitate and conduct regular product, compliance and accreditation training sessions for individual brokers and broker
group staff
• Complete all Citibank compliance, product training and professional development opportunities
Key Experience Summary (Continued)
Senior Business Development Manager, Citibank, Perth WA (continued)
Key Achievements
• Consistently met or exceeded sales targets and performance KPIs
• Nurtured and maintained strong personal and professional relationships throughout the GFC, ensuring that Citibank quickly
resumed “business as usual” activities when lending recommenced
Business Development Manager, Adelaide Bank, Perth WA
Adelaide Bank (now part of Bendigo Bank) focused on supporting intermediaries through continued product innovation and exceptional
service levels.
Key Responsibilities
Promote Adelaide Bank Cash Management Trust accounts and Term Deposits through accountant and financial planner channels,
including:
• As one of three BDMs, develop flexible strategic short/medium term business plans to to achieve sales targets and improve market
share
• Pro-actively promote products and initiatives to accountants and financial planners (approx. 300 firms and 700 individuals);
professionally represent Adelaide Bank at industry events and conferences
• Develop and maintain mutually beneficial professional relationships with key internal and external stakeholders including principals
and individual planners
• Complete all Citibank compliance, product training and professional development opportunities
Key Achievements
• Consistently met and exceeded sales budgets and targets and all KPIs in a highly competitive market and despite a limited product
offering
• Received 2002 “Rookie of the Year” award for sales achievements

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Peter Keoh Resume 2016 15/08/16 7:52 PM
Qualifications
Diploma in Financial Markets Mortgage
Lending
Intellitrain 2011
Cert. IV in Financial Markets Intellitrain 2010
Diploma in Financial Advising Securities Institute of Australia 1999
Certs. III and IV in Financial Markets Securities Institute of Australia 1998
Training and Professional Development
Microsoft Excel 2010
Budgeting and Business Planning
Alison Advance Learning Interactive
Systems Online
Australian Institute of Management
2015
2014
SharePoint 2013 for Power Users 101 ShareThePoint Ltd 2013
Apply First Aid HLTFA301C St John Ambulance 2013
Numerous Management & Technical
Courses
BankWest and Home Building Society 1981 to 1999
Volunteer/Community Activities
• February 2016 - present. Board member of Health Communication Resources (HCR) Incorporated.
• 1998 to 2012– Congregational Chairperson & Chairman of the Church Council, South Perth Uniting Church.
Additional Information
Computer Skills:
Proficient in Microsoft Word, Excel, Outlook
Proficient in SharePoint, Goldmine, Basecamp enterprise
management systems and Zendesk help desk support system
Interests: Family, golf, AFL, cricket, motor cars
Referees:
Stephen
Inouye
MIEAust
CPEng
Managing
Director
Veritas Engineering Pty Ltd ABN 57 107
945 988
Perth - Head Office: 67 Milligan Street |
Perth | Western Australia 6000
Darwin: Unit 7, 42 Toupein Road |
Yarrawonga | Northern Territory 0830
PO Box 7696 Cloisters Square | Western
Australia 6850
P: +61 8 9226 0711 | N: 1300 VERITAS
(1300
837
482)
| F: +61 8 6323 0425 | M:
0429 011 929
www.msic.net.au
|
www.veritascheck.com.au
|
www.veritasgroup.com.au
|
sinouye@veritasgroup.com.au
David Egerton-Warburton, Managing Director, Master Group
(Aust.) Pty Ltd Phone: (08) 6380 8800
Email: david.warburton@mastergroup.net.au
(See attached reference)
Cindy Monteith, WA State Chaplain, St John Ambulance Service
Phone: 0407 205 614
Email: Cindy.Monteith@ambulance.net.au

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Peter Keoh Resume 2016 15/08/16 7:52 PM
To whom it may concern
RE: Peter Keoh Reference
Peter Keoh worked for us at Master Group as General Manager from September, 2013 to March, 2015.
Peter was made redundant from our business in March 2015 due to a complete change in management structure. We extended our agile
management practices from our software team across the organisation putting in place self-organising and self-managing teams, and as a
result removed all layers of management.
Peter was the first General Manager we employed and was brought into our team to help myself and the other Director execute on our
strategy and to give the team focused operation based management and day to day stability.
Peter met all of these expectations in bringing this stability and focus to the team on a day to day basis. Peter is a likeable Manager and
was quickly accepted to the team.
His strengths lie in:
Compliance and process: He has an eye for detail and process and is very good at making sure a team follows strong processes.
HR/Team Management: Peter is good at dealing with all personality types. His teams have a calm about them and work in harmony. When
there is conflict he deals with it confidently and professionally.
Execution: Peter has good focus that makes him valuable when working with his team to execute strategy and managing their workloads.
Peter performed well as a General Manager of our company and brought much needed stability to our team.
I would recommend him in this role to another organisation.
Yours sincerely
David Egerton-Warburton
Managing Director
Master Group (Aust.) PTY LTD