1. Peter Johnson’s Portfolio
Hi there!
I’m a content strategist, content marketer, and
copywriter. I’ve worked for marketing agencies, as
a freelancer, and in-house.
I’ve created this portfolio to tell you about my
skills, and show you examples of my work.
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2. Client Blogs
Example clients: Icertis, Vast Conference, Watts Basketball, K9 Carts
I’ve written hundreds of blog posts for my clients. Blogging is the cornerstone of
any effective content marketing strategy—and I’m very good at it. I can write
interesting content about anything, thanks to my journalism background.
“How Airbus and Daimler Are Transforming Sourcing with
Contract Management Software”
Icertis, 2019
”How to deal with interruptions,”
Vast Conference, 2017
”Four life skills kids learn at Watts Basketball camps,”
Watts Basketball, 2018
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3. I’ve written landing pages for my clients on
all sorts of subjects.
My landing pages incorporate search engine
optimization best practices.
One of my more adorable examples ranks
first on Google (as of August 2019) for ”rear
support dog wheelchair.” That has a higher
search volume than you’d expect.
Landing Pages
Example clients: Icertis, Davis Wright Tremaine, K9 Carts
”Energy,” Davis Wright Tremaine, 2018
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4. E-Books and Downloadable Content
E-Books and other downloadable
content, such as data sheets, are
valuable tools for developing
relationships with leads, growing
email lists, and demonstrating
thought leadership. They create
perceived value that blogs and
other, shorter content can’t.
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Example client: Icertis
5. Vertical Creation
Your business probably serves
clients from more than one
sector. So how do you market
yourself to all of them?
I’ve created verticals that target
specific industries or types of
consumers for several
companies.
That includes creating guidelines,
mockups, proofs of concept, and
content that appeal directly to a
specific audience, on their terms.
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Example clients: Icertis, Davis Wright Tremaine, Buffered VPN
6. Social Media Copy
Example client: Watts Basketball
Watts Basketball is a Seattle institution.
They retained my former agency, Content
Harmony, for a marketing campaign to
boost signups and brand awareness.
As part of my work for a comprehensive
content marketing campaign, I wrote
social media ad copy that:
• Engaged page visitors
• Increased Facebook page likes
• Drove traffic to the website
• Increased ad conversion rates
• Lowered cost per click
• Increased signups over previous years
Watts Basketball Facebook Page, 2018
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7. Content Strategy: Style and Voice
Example clients: Davis Wright Tremaine, Bombsheller
I’ve helped develop branding and
content strategies for a clients in fields
as diverse as ecommerce (like
Bombsheller) and corporate law (like
Davis Wright Tremaine.) This is one of
my favorite kinds of work.
This work can include developing
slogans, positioning, keyword research,
SWOT analysis, and style guides.
This might sound fuzzy, but it’s really
important. I’d love to tell you more!
This Bombsheller landing page reflects the guidelines I helped
develop, but I did not create any of the content shown here.
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8. Content Strategy: Setting Goals
Example clients: Davis Wright Tremaine, Vast Conference, Buffered VPN
The internet is huge. How do you get noticed?
I’ve helped create campaigns that increase sales,
signups, and other tangible goals. My campaigns also
increase web traffic, social engagement, and other
“soft” marketing goals.
I can:
• Audit your content strategy, and your
competition’s
• Optimize your content for search and social
• Perform keyword and referral research, to
find out how you get noticed
• Give your brand personality and style
• Develop a great campaign from scratch,
and help you stand out 8
9. Let’s Work Together!
I’m always looking for new challenges and connections.
Drop me a line on LinkedIn or via email.
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