1. Peter Greenbaum
2016 Copywriting samples
peteportage@mac.com
(312) 217-1946

2. allpetnaturals.com
Site hero banner
All Pet Naturals, Vancouver BC

3. mediakit.sinclairdigital.com
20 page internal facing national sales site
Sinclair Broadcast Group Inc., Seattle, WA

4. mediakit.sinclairdigital.com
20 page internal facing national sales site
Sinclair Broadcast Group Inc., Seattle, WA

5. ScoreStream.com
Ad Copy for A/B testing
Scorestream, San Diago, CA
Report out / March 2016
2,742,499 Ad server impressions

6. www.ecardsforhealth.com
Samples
Blue Cross and Blue Shield of Chicago, Illinois

7. 4/20/16, 2:46 PMHow to Survive the Zombie Apocalypse - Cruiser Republic
Page 1 of 4http://www.cruiserrepublic.com/blogs/the-urban-cycling-lifestyle-store/100678726-how-to-survive-the-zombie-apocalypse
Home ! Our Blog ! How to Survive the Zombie Apocalypse
OUR BLOG
HOW TO SURVIVE THE ZOMBIE APOCALYPSE
Posted on April 04, 2016 by Peter Greenbaum | 0 comments
If I were forced to pedal through a gauntlet of zombies, hell-bent on devouring my flesh, the first thing I'd
want is a decent helmet. I'm not sure how intelligent zombies are - weird that their brains seem to function
even though they are always classified as the living dead. Anyway, while their brains may already be sub-
functional, I intend to protect mine.
! "
Search Our Blog...
RECENT ARTICLES
Advantages of Fixed Gear Bikes
April 20, 2016
How to Survive the Zombie Apocalypse
April 04, 2016
How to Find Your Serial Number
March 23, 2016
Love these Awesome Tracks
March 21, 2016
Bicycles in the Movies
March 10, 2016
HOME MEN'S BIKES " WOMEN'S BIKES " CYCLING APPAREL " KIDS BIKES & BOARDS " ACCESSORIES " BIKE PARTS " NEW "
SUBSCRIBE FOLLOW US
Search... F R E E S H I P P I N G OV E R $ 5 0F R E E S H I P P I N G OV E R $ 5 0 1. 8 4 4 . 3 2 6 . 7 9 6 61. 8 4 4 . 3 2 6 . 7 9 6 6 9 0 - DAY R E T U R N S9 0 - DAY R E T U R N S A B O U TA B O U T # C A R T (C A R T (

8. 4/20/16, 2:46 PMHow to Survive the Zombie Apocalypse - Cruiser Republic
Page 2 of 4http://www.cruiserrepublic.com/blogs/the-urban-cycling-lifestyle-store/100678726-how-to-survive-the-zombie-apocalypse
My go-to helmet would be the unisex Commuter Bike Helmet Brick Red from XS. This is a high-visibility
noggin-protector. And because it's in a highly visible shade of Red, it really irritates and frightens zombies.
Okay, okay, I made the last part up. But I have to believe any piece of protective equipment this lively looking
just has to bother the living dead. At the very least, you'll stand out in tra!c. At $69.95, you can't beat the
price either.
Another challenge when faced with a Zombie Apocalypse is what outfit to wear? Eventually, you're going to
ditch your wheels, and run screaming into a retro diner or bar, seeking help from the drooling monsters just
behind you. Of course, zombies never seem to move that quickly, but they are relentless and just keep inching
towards you.
Back to the diner. You run in seeking shelter and help. What are you wearing? Me? I'd wear the Club Ride Shift
Bike Jeans. A denim look that combines cycling-specific performance with five pocket design and reflective
accents. Not only will you be comfortable speeding way from zombie pursuers, you'll look great while you do it.
Great value at $84.95.
It's Sunday afternoon and you and your special other are enjoying a quiet romantic picnic. Suddenly, you
become aware that there are others nearby. You have an uneasy feeling, and when the first zombie stumbles
out of the brush, the two of you high-tail it out of there.
Wait a minute! Were you just going to abandon that bottle of cabernet sauvignon? No way. Thanks to this
Handcrafted Bicycle Wine Carrier attached to your bike, you can save the bottle for later when you really need
it. This locally made wine carrier from R1 Creations is exclusively made for Cruiser Republic and it fits any
bicycle.
These are my picks for making it through the Zombie Apocalypse. Hopefully, the other survivors will be
generous and share their food and water. Wait a minute. I still have a bottle of wine.

9. 4/20/16, 2:46 PMHow to Survive the Zombie Apocalypse - Cruiser Republic
Page 3 of 4http://www.cruiserrepublic.com/blogs/the-urban-cycling-lifestyle-store/100678726-how-to-survive-the-zombie-apocalypse
$ Previous
# # # #
% Tweet & Like ' Pin It ( Add ) Email
Posted in
LEAVE A COMMENT
Name *
Email *
Comment
Comments will be approved before showing up.
POS T COMMENTPOS T COMMENTPOS T COMMENTPOS T COMMENT
Next !
LET US HELP
How-To Videos
Free Shipping
Easy Returns
Terms of Service
COME RIDE WITH US
Sign up for our monthly newsletter & always be the first to know.
Enter your email address... SIGN UPSIGN UPSIGN UPSIGN UP
" # $ % & ✉
SPEND & INSPIRE
At Cruiser Republic a portion of
our sales goes to Billy’s Bikes 4
Honduras, a Registered Charity
that ships used bikes to kids in
Siguatepique, Honduras to get
them to school & to keep them
in school. We're proud of this.
Search City Bikes Privacy Blog Press Our Story Contact
© 2016 Cruiser Republic. All Rights Reserved.

10. Screenplay
Medical Coding Script

11. PRODUCTION#:
INSTRUCTOR:
WRITER: Peter Greenbaum
CHARACTERS: Jennifer, On-camera Host
LOCATIONS: Interior of Hospital, HOSPITAL LAB.
DRAFT: First Draft -- 3/15/11
UNIT LEVEL OBJECTIVES: Perform Procedural HCPCS Coding.
FADE UP ON
ON MONTAGE OF STOCK SHOTS OF A BUSY HOSPITAL. PHYSICIANS
CONSULT WITH PATIENTS; A NURSE DRAWS BLOOD; A RADIOLOGIST
EXAMINES AN X-RAY; A LAB TECHNICIAN PLACES A VIAL INTO A
TRAY; A PATIENT IN A WHEELCHAIR IS HELPED INTO A CAR.
JENNIFER(VO)
There’s no shortage of activity in
a medical facility. There is always
something going on.
GFX: BLEND INTO MONTAGE A VARIETY OF CODES THAT FLOW ACROSS
THE SCREEN, DIFFERENT CPT-CODES, ICD-9 CODES, ETC.
JENNIFER(VO)
In this busy and sometimes chaotic
environment,
GFX: BLEND INTO MONTAGE, STOCK SHOTS OF MEDICAL BILLING AND
CODING SPECIALISTS AT WORK.
JENNIFER(VO)
...medical billing and coding
specialists...
GFX: BLEND INTO MONTAGE, STOCK ECU SHOTS OF ELECTRONIC CLAIM
FORMS BEING FILLED OUT; A REGISTRATION NURSE TALKS WITH A
PATIENT.
JENNIFER(VO)
...help to ensure both the physical
well-being of patients...
GFX: BLEND INTO MONTAGE, STOCK SHOT OF LAB TECHNICIAN
WORKING WITH SOPHISTICATED EQUIPMENT, PERHAPS A HIGH-TECH
MICROSCOPE.

12. 2.
JENNIFER(VO)
...and the financial health of the
facilities that serve them.
DISSOLVE TO
1 INT. HOSPITAL - DAY
BEHIND THE REGISTRATION DESK, A MEDICAL BILLING SPECIALIST
WORKS AT A COMPUTER.
JENNIFER(VO)
It’s a demanding job...
ON CUE, CAMERA PULLS OUT TO REVEAL A LITTLE GIRL SMILING UP
AT HER MOTHER AS THEY WALK PAST REGISTRATION DESK.
JENNIFER(VO)
...but it comes with plenty of
rewards.
ON CUE, CAMERA PULLS OUT FURTHER TO WS OF JENNIFER.
JENNIFER
To be an effective medical billing
and coding specialist, you need to
be accurate, and you must know how
to assign the different codes
required for a medical facility’s
procedures, services and products.
ON CUE, CG TEXT: "HEALTH CARE COMMON PROCEDURE CODING SYSTEM
(HCPCS)" APPEARS ON SCREEN BESIDE JENNIFER.
JENNIFER
In this video, you’re going to
learn about the Health Care Common
Procedure Coding System, or what we
call, "Hick Pix" Level Two.
CUT TO
MONTAGE OF STOCK SHOTS OF MEDICAL PRODUCTS AND SUPPLIES.
JENNIFER(VO)
These are the national codes for
products, supplies and some
services that are not included in
the CPT.
CUT TO
STOCK SHOTS OF MEDICAL BILLING SPECIALIST AT WORK.
(CONTINUED)

13. CONTINUED: 3.
JENNIFER(VO)
"Hick Pix" was created to give
health care providers a coding
system to describe specific
products, supplies and services for
patients.
CUT TO
STOCK SHOTS OF AN AMBULANCE.
JENNIFER(VO)
"Hick Pix" includes sections for
transport services like an
ambulance...
CUT TO
STOCK SHOTS OF LAB SUPPLIES.
JENNIFER(VO)
...pathology and lab services...
CUT TO
STOCK SHOTS OF AN X-RAY MACHINE.
JENNIFER(VO)
...and radiology service.
CUT TO
2 INT. HOSPITAL - DAY
JENNIFER IS STANDING BESIDE REGISTRATION DESK.
JENNIFER
Let’s take a closer look at a "Hick
Pix" code.
CUT TO
CG TEXT: "J7630" APPEARS ON SCREEN. ON CUE, GFX: "J" IS
HIGHLIGHTED.
JENNIFER(VO)
A Level Two code contains five
characters - a letter...
ON CUE, "7630" IS HIGHLIGHTED.
(CONTINUED)

14. CONTINUED: 4.
JENNIFER(VO)
...and then four numbers.
CUT TO
3 INT. HOSPITAL - DAY
JENNIFER STANDS BESIDE REGISTRATION DESK.
ON CUE, BUILD CG TEXT: "MEDICARE", "MEDICAID" AND "OTHER
PAYERS" ON LEFT SIDE OF SCREEN BESIDE JENNIFER.
JENNIFER
"Hick Pix" codes can be used with
CPT codes on claims for Medicare...
Medicaid...and other payers.
ON CUE, ALL CG’S DISAPPEAR.
JENNIFER
The first step in assigning "Hick
Pix" Level Two codes, is to look up
the name of the supply or item in
the index.
CUT TO
ECU OF TABLE OF DRUGS IN APPENDIX 1 OF THE HCPCS CODE BOOK.
JENNIFER(VO)
To assign a drug code, check the
Table of Drugs in Appendix One of
the ’Hick Pix" code book.
CG TEXT BUILD:
"ADENOSINE 30 MG IV J0152" ON CUE,"ADENOSINE"
IS HIGHLIGHTED.
JENNIFER(VO)
Drugs are listed in alphabetical
order...
ON CUE, "30 MG" IS HIGHLIGHTED.
JENNIFER(VO)
...followed by the dosage...
ON CUE,"IV" IS HIGHLIGHTED.
(CONTINUED)

15. CONTINUED: 5.
JENNIFER(VO)
...then the method used to
administer the drug...
ON CUE, "J0152" IS HIGHLIGHTED.
JENNIFER(VO)
...followed by the "Hick Pix" code.
CUT TO
4 INT. HOSPITAL - DAY
CU SHOT OF ELECTRONIC CLAIM FORM ON COMPUTER SCREEN. THE
CODE, "J7506 PREDNISONE, ORAL, PER 5 MG." IS VISIBLE.
CAMERA PULLS OUT TO REVEAL JENNIFER SITTING AT COMPUTER. ON
CUE, SHE TURNS TO CAMERA.
JENNIFER
Let’s say a patient has been
prescribed a 5 milligram dosage of
Prednisone.
ON CUE, CG TEXT: "J7506 PREDNISONE, ORAL, PER 5 MG"
JENNIFER(VO)
In the Tabular List section of the
code book...
ON CUE, "J7506" IS HIGHLIGHTED.
JENNIFER(VO)
...The code is listed first.
ON CUE, "PREDNISONE" IS HIGHLIGHTED.
JENNIFER(VO)
...Then the name of the drug
appears...
ON CUE, "ORAL" IS HIGHLIGHTED.
JENNIFER(VO)
...how it was administered...
ON CUE, "5 MG" IS HIGHLIGHTED.
JENNIFER(VO)
...followed by the dosage.
DISSOLVE TO

16. 6.
5 EXT. HOSPITAL - DAY
DISSOLVE TO
6 INT. HOSPITAL - DAY
JENNIFER IS STANDING BESIDE REGISTRATION DESK.
ON CUE, CG TEXT "HCPCS MODIFIER" APPEARS ON LEFT SIDE OF
SCREEN BESIDE JENNIFER.
JENNIFER
When a "Hick Pix" code needs to
provide additional information
about a service, medical supply or
procedure, a modifier is added to
it.
ON CUE, CG TEXT: "-F5 RIGHT HAND, THUMB" AND "-GA WAIVER
OF LIABILITY ON FILE".
JENNIFER (VO)
"Hick Pix" modifiers contain either
one letter and one number or two
letters.
STOCK SHOT OF HOSPITAL ROOM.
ON CUE, CG TEXT: "PROCEDURE" APPEARS ON UPPER THIRD OF
SCREEN.
JENNIFER (VO)
For example, let’s say a procedure
has two parts -- a technical
component, in this case lab
tests...
ON CUE, STOCK SHOT PATHOLOGY LAB APPEARS ON LEFT SIDE OF
SCREEN.
JENNIFER (VO)
...plus a professional component,
like a physician reporting the
results of those lab tests.
ON CUE, STOCK SHOT OF PHYSICIAN APPEARS ON RIGHT SIDE OF
SCREEN.
JENNIFER (VO)
The HCPCS modifier -TC is added to
the CPT procedure code...
(CONTINUED)

17. CONTINUED: 7.
ON CUE, CG TEXT: "-TC" APPEARS AND IS ADDED TO CPT PROCEDURE
CODE.
JENNIFER (VO)
...to represent the technical part
of the procedure.
ON CUE, COMPLETE CODE MOVES AND COMES TO REST BELOW IMAGE OF
THE PATHOLOGY LAB.
JENNIFER (VO)
...and -PC is added to indicate the
professional component.
ON CUE, CG TEXT: "-PC" APPEARS AND IS ADDED TO CPT PROCEDURE
CODE.
ON CUE, THE COMPLETE CODE MOVES AND COMES TO REST BELOW
IMAGE OF PHYSICIAN.
CUT TO
7 INT. HOSPITAL - DAY
JENNIFER IS SITTING IN FRONT OF COMPUTER.
JENNIFER
Here’s another example of a "Hick
Pix" modifier.
ON CUE, CAMERA PUSHES IN TO ECU OF ELECTRONIC CLAIM FORM ON
COMPUTER SCREEN.
ON COMPUTER SCREEN IS A CPT CODE WITH AN HCPCS CODE, "-NU"
INDICATING A NEW PIECE OF LAB EQUIPMENT WAS USED FOR A
PATIENT.
JENNIFER (VO)
This "Hick Pix" modifier dash NU
indicates new equipment was used to
help this patient.
CUT TO
8 INT. HOSPITAL LAB - DAY
JENNIFER IS STANDING BESIDE SOPHISTICATED MEDICAL EQUIPMENT.
JENNIFER
Here it is...the new equipment
indicated by the "Hick Pix"
modifier on the claim form.

18. 8.
CUT TO
9 INT. HOSPITAL LAB - DAY
MS OF OLDER LAB EQUIPMENT
JENNIFER (VO)
If the lab equipment had been used,
the "Hick Pix" modifier would have
read dash UE.
CUT TO
10 INT. HOSPITAL - DAY
JENNIFER IS STANDING AT REGISTRATION DESK.
JENNIFER
We’ve covered a lot of information
in this program. Let’s quickly
review what you’ve learned.
CUT TO
CG TEXT: "REVIEW" APPEARS ON SCREEN.
CUT TO
REPRISED FOOTAGE AND GRAPHICS TO SUPPORT THE FOLLOWING
DIALOGUE. ON CUE, CG TEXT: "HEALTH CARE COMMON PROCEDURE
CODE SET".
JENNIFER (VO)
HCPCS, or "Hick Pix" gives health
care providers a coding system to
describe specific products,
supplies and services for patients.
CUT TO
REPRISED FOOTAGE AND GRAPHICS TO SUPPORT THE FOLLOWING
DIALOGUE.
JENNIFER (VO)
"Hick Pix" includes sections for
services like an ambulance,
pathology and lab services, and
radiology.
CUT TO
(CONTINUED)

19. CONTINUED: 9.
REPRISED FOOTAGE AND GRAPHICS TO SUPPORT THE FOLLOWING
DIALOGUE. ON CUE, CG TEXT: "J7630".
JENNIFER (VO)
Remember, a "Hick Pix" Level Two
code contains five characters...a
letter followed by four numbers.
CUT TO
REPRISED FOOTAGE AND GRAPHICS TO SUPPORT THE FOLLOWING
DIALOGUE.
JENNIFER (VO)
HCPCS codes can be used with CPT
codes on claims for Medicare,
Medicaid and other payers.
CUT TO
REPRISED FOOTAGE AND GRAPHICS TO SUPPORT THE FOLLOWING
DIALOGUE.
JENNIFER (VO)
The first step in assigning a code
is looking up the name of the
supply item in the index.
CUT TO
REPRISED FOOTAGE AND GRAPHICS TO SUPPORT THE FOLLOWING
DIALOGUE.
JENNIFER (VO)
If the item is a drug, look in the
Table of Drugs in Appendix One of
the HCPCS code book.
ON CUE, CG TEXT: "ADENOSINE 30MG J0152".
CUT TO
REPRISED FOOTAGE AND GRAPHICS TO SUPPORT THE FOLLOWING
DIALOGUE.
JENNIFER (VO)
Remember, in the Tabular List
section of the code book, the code
is listed first...followed by the
drug...how it was
administered...then the dosage.
CUT TO
(CONTINUED)

20. CONTINUED: 10.
REPRISED FOOTAGE AND GRAPHICS TO SUPPORT THE FOLLOWING
DIALOGUE.
JENNIFER (VO)
"Hick Pix" codes often require
modifiers to provide additional
information about a supply, medical
service or procedure.
CUT TO
REPRISED FOOTAGE AND GRAPHICS TO SUPPORT THE FOLLOWING
DIALOGUE.
JENNIFER (VO)
These modifiers contain either one
letter and one number...
CUT TO
REPRISED FOOTAGE AND GRAPHICS TO SUPPORT THE FOLLOWING
DIALOGUE.
JENNIFER (VO)
...or two letters.
DISSOLVE TO
11 EXT. HOSPITAL - DAY
HOSPITAL ENTRANCE DOORS OPEN.
JENNIFER (VO)
A medical facility is a challenging
and rewarding place to work.
DISSOLVE TO
MONTAGE OF STOCK SHOTS OF A BUSY HOSPITAL. PHYSICIANS,
PATIENTS, NURSES, TECHNICIANS.
JENNIFER (VO)
Every person has an important role
to play.
DISSOLVE TO
GFX: HCPCS CODES, CPT-CODES, ICD-9 CODES BLEND INTO MONTAGE
AND FLOW ACROSS THE SCREEN.
(CONTINUED)

21. CONTINUED: 11.
JENNIFER (VO)
Assigning accurate codes for
medical procedures, services and
products is critical.
DISSOLVE TO
STOCK SHOT OF MEDICAL BILLING SPECIALIST AT WORK.
JENNIFER(VO)
It’s the responsibility of medical
billing and coding specialists...
DISSOLVE TO
STOCK SHOTS OF PATIENTS.
JENNIFER(VO)
...to help ensure quality
healthcare for patients...
DISSOLVE TO
MCU MEDICAL BILLING AND CODING SPECIALIST WORKING AT
COMPUTER.
DISSOLVE TO
STOCK SHOTS OF BUSY HOSPITAL.
JENNIFER (VO)
...and fiscal health for the
medical facility that cares for
them.
DISSOLVE TO
12 INT. HOSPITAL - DAY
MCU MEDICAL BILLING AND CODING SPECIALIST WORKING AT
COMPUTER. CAMERA PULLS OUT TO REVEAL JENNIFER.
JENNIFER
Assigning codes takes practice, so
don’t be discouraged if it feels
challenging. Just keep up the good
work. The rewards are worth it.
Thanks for watching.
ON CUE, JENNIFER TURNS AND TALKS WITH MEDICAL BILLING
SPECIALIST.
FADE TO BLACK.

22. November 17, 2015
Constellation Brands
Sales Org Video Script
#7
1
November 17, 2015
Constellation Brands
Sales Org Video Script
#7
VIDEO
FADE UP ON
GFX: CONSTELLATION BRANDS LOGO. 1
AUDIO
SFX: MUSIC STING.
DISSOLVE TO
CG TEXT: “NAVIGATING THE WORLD OF
CONSTELLATION, NATIONAL ACCOUNTS
ON-PREMISE STRUCTURE, BEER DIVISION”.
2 SFX: MUSIC STING.
DISSOLVE TO
ON CAMERA HOST.
3 ON-CAMERA HOST: Our Constellation Beer
Division Sales Team is supported by Sales
Operations. They provide sales planning and
Video Script

23. November 17, 2015
Constellation Brands
Sales Org Video Script
#7
2
execution, plus communications and strategies to
help us work smarter with our distributor partners.
Let’s get to know the Sales op team.
CUT TO
DIRECTOR, SALES PLANNING AND
EXECUTION ON CAMERA.
4 DIRCTOR, SALES PLANNING: Hi. I’m the
Director, Sales Planning and Execution. I direct and
monitor our sales processes, performance and key
metrics. I also help create practical
recommendations to help support sales strategies.
CUT TO MANAGER, SALES STRATEGIES ON
CAMERA.
5 MANAGER, SALES STRATEGIES: As the
Manager, Sales Strategies, my job is to define how
The Field Sales Team and distributors sell our
brands. I do this by designing tools and processes
that improve our sales tactics.
CUT TO COORDINATOR, SALES
OPERATIONS ON CAMERA.
6 COORDINATOR, SALES: My title is Coordinator,
Sales Operations, and I organize all our
administrative procedures. I make sure we have the
most current data for sales, budgets and expenses.
CUT TO MANAGER, COMMUNICATIONS ON
CAMERA.
7 MANAGER, COMMUNICATIONS: I’m the
Manager, Communications , and I provide clear,
Consistent messages and strategies to the Sales
Organization and distributor network. I also provide
support to our marketing managers.
CUT TO COORDINATOR,
COMMUNICATIONS ON CAMERA.
8 COORDINATOR, COMMUNICATIONS: As the
Coordinator, Communications, my job is to organize

24. November 17, 2015
Constellation Brands
Sales Org Video Script
#7
3
and communicate information about our programs
to both the field and distributor network,
CUT TO DIRECTOR, DISTRIBUTOR
DEVELOPMENT ON CAMERA.
9 DIRECTOR, DISTRIBUTOR NETWORK:
I’m the Director, Distributor Network, and my job
is to help improve the effectiveness of the beer
division’s distributor network. I also take the lead
forecasting and managing processes for the sales
organization.
CUT TO ASSOCIATE MANAGER, SALES
OPERATIONS, ON CAMERA.
10 ASSOCIATE MANAGER, SALES OP: Hi. I’m
the Associate Manager, Sales Operations, and I
manage all content that addresses changes in our
wholesaler network. My responsibilities also
include assisting in the wholesaler transition and
customer information form processes.
DISSOLVE TO ON-CAMERA HOST. 11 OCN: We’ve reached the end of this video series.
You’ve navigated Constellation’s Beer Division and
met the people who make it work. Thanks for
watching.
FADE OUT. 12 SFX: MUSIC UP AND OUT.

25. 1
September 18, 2007
NRCA
OSHA Focus 4 Grant
Traps and Snares
Caught by-and in-between
Revision 6
Revised 07/09/18
VIDEO
FADE UP ON NRCA LOGO. 1
AUDIO
SFX: MUSIC STING.
FADE LOGO OUT. 2
GFX: OPEN ON A
SOPHISTICATED-LOOKING 3-D
ENVIRONMENT CONTAINING
STYLIZED DEPICTIONS OF
JOBSITES.
3 SFX: EERIE, DRAMATIC MUSIC.
ON CUE, WE BEGIN FLYING
THROUGH THE ENVIRONMENT,
ON CUE, GFX: STILL IMAGES OF
ROOFNG WORK FLY BY.
4 SFX: RUSHING SOUND, WIND.
VOICEOVER: Roofing can be dangerous. There
are potential hazards on every jobsite from…
ON CUE, PUSH IN TO STOCK
VIDEO FOOTAGE OF FALL.
5 V/O: …falls…
ON CUE, PUSH IN TO STOCK
VIDEO FOOTAGE OF BURN
VICTIM.
6 V/O: …and burns…
Video Script

26. 2
PUSH IN TO STOCK IMAGE OF
SHOCK VICTIM. ON CUE, GFX:
STARBURST.
7 V/O: …to electric shocks…
SFX: ELECTRIC SIZZLE.
ON CUE, PUSH IN TO STOCK
FOOTAGE OF CUT.
8 V/O: …and cuts.
SFX: ON CUE, VOICE YELPS IN PAIN.
PUSH IN ON SHOT OF ROOFING
WORKER WEARING A
PERSONAL FALL ARREST
SYSTEM (PFA).
9 V/O: By taking proper safety precautions these
risks can be greatly reduced.
ON CUE, GFX: 3D ANIMATION
OF A STILL IMAGE OF A WALL
APPEARS ON THE LEFT SIDE OF
THE SCREEN; A STILL SHOT OF
A WORKER APPEARS NEAR THE
WALL; AND A STILL IAMGE OF
A TRUCK, MOVING ACROSS
SCREEN FROM RIGHT TO LEFT,
BACKS INTO THE WORKER.
10 SFX: DRAMATIC MUSIC STING.
V/O: But one of the most serious hazards many
roofing workers don’t recognize is getting
caught…
SFX: BACKING UP BEEPING ALERTS.
…between.
SFX: BANG!
ON CUE, GFX: CG TITLE:
“TRAPS AND SNARES”
TUMBLES OUT TO FULL
SCREEN.
11 SFX: MUSIC STING.
ON CUE. GFX: CG SUB-TITLE:
AVOIDING “CAUGHT IN” AND
“CAUGHT BETWEEN”
HAZARDS.
12 SFX: MUSIC STING.
CUT TO SHOTS OF ROOFING
WORKERS AT JOBSITE
INSTALLING ROOF SYSTEM.
13 V/O: Welcome to Traps and Snares – a National
Roofing Contractors Association safety program
that will help you learn to spot…
CUT TO GFX: MONTAGE OF
STILL IMAGES ILLUSTRATING
CAUGHT-BETWEEN HAZARDS,
SUCH AS WORKER’S FOOT
CAUGHT-IN-OR-BETWEEN
EQUIPMENT AND WALL;
WORKER STANDING BETWEEN
KETTLE AND WALL.
14 SFX: STING.
V/O: …caught-in-and caught between hazards that
can occur…
SHOT OF ROOFING WORKERS
INSTALLING ROOF SYSTEM.
15 V/O: …on the roof…

27. 3
SHOT OF ROOFING WORKERS
ON SCAFFOLD.
16 V/O: …in the middle…
SHOT OF CRANE LIFTING
BUNDLE OF MATERIAL.
17 V/O: …on the ground…
SHOT OF BELOW-GRADE
WATERPROOFING WORK.
18 V/O: …and even below.
CUT TO SHOT OF WORKER
WEARING WORKBOOTS;
WORKER GETTING OUT OF THE
WAY OF TRUCK AS IT BACKS
INTO YARD.
19 V/O: You’ll also learn how proper work practices
and safety equipment can help you avoid getting
injured from a caught in or between hazard. Ready
to begin?
GFX: DISSOLVE TO ANIMATED
3-D STYLIZED CITYSCAPE
ENVIRONMENT. STYLIZED
IMAGES OF ROOFING JOBSITES
FLY ACROSS SCREEN.
20 SFX: MUSIC STING.
ON CUE, GFX: CG TITLE: “PART
ONE: TRAPS ON TOP”.
21 SFX: MUSIC STING.
ON CUE, TRANSITION FROM
GFX: ANIMATED
ENVIRONMENT TO VIDEO
FOOTAGE OF ROOFING
WORKERS INSTALLING ROOF
SYSTEMS.
22 SFX: MUSIC UP AND UNDER.
V/O: A roofing jobsite can be a busy place with
lots of workers…
ON CUE, SHOW STOCK SHOT OF
ATV ON ROOF DRIVING BY
WORKER.
23 V/O: …equipment and tools….
ON CUE, SHOT OF PIECE OF
EQUIPMENT, OR ASPHALT ROLL
COMES TOWARDS CAMERA.
24 V/O: …and plenty of caught in or between
hazards.
SFX: CRUNCHING SOUND
STOCK SHOTS OF ROOFING
WORKERS OPERATING
DIFFERENT TYPES OF
EQUIPMENT AND MACHINERY.
25 V/O: Most types of equipment depend on some
kind of power source. Electricity, hydraulics, gas
or air provides that power.