1. Publix
Peter Garcia
Andrew Perez
Morgan Wheeler

2. What Makes Publix Different?
Fortune’s 100 Best companies to work (1998-2012)
Fortune’s One of the “Most Admired Companies” (1994-2009)

3. Mission Statement
○ Our Mission at Publix is to be the premier quality food retailer in the
world.
○ To that end we commit to be:
○ Passionately focused on Customer Value,
○ Intolerant of Waste,
○ Dedicated to the Dignity, Value and Employment Security of our
Associates,
○ Devoted to the highest standards of stewardship for our Stockholders,
and
○ Involved as Responsible Citizens in our Communities.

4. SWOT
Strengths
•Invested in employees
•Highly public acclaim
•Diverse segment portfolio
•Clearly defined mission statement
•Strong backwards integration
•Commitment to sustainability
Weaknesses
•Centralized corporate structure with no
regional executives
•Restricted location
•Heavily reliant on employee retention
•Strategic insular
Opportunities
•Expand to new markets
•Home delivery for online orders
•Basic on premises health services
•Warehouse stores
•Fueling Stations
•Acquisition of underperforming rivals
Threats
•Dollar stores
•Drugstores
•Mass market retailers
•Online grocers
•Droughts
•Food inflation

5. Five-Forces

6. Market Footprint
Florida Georgia Alabama South
Carolina
Tenne-
ssee
North
Carolina
Virginia South-
west
Publix 768 182 61 54 38 11 2 0
Kroger 1 173 11 34 122 157 106 541
Super-
Valu
131 35 29 31 106 29 80 269
Whole
Foods
25 10 3 4 6 12 12 122

7. Corporate Structure

8. Financials
Inventory
turnover
Same-store-
sales
Gross Margin Net income per
employee
Industry Average 15.03 0.96% 26.06% 1.83K
Publix 15.00 4.20% 27.80% 9.92K
Kroger 13.63 5.40% 22.32% 4.45K
SuperValu 13.34 Not Available 14.61% 5.06K

9. Financials

10. Financials

11. Financials

12. Financials

13. Financials

14. Strategic Opportunities
•Publix should offer general health care
services
•Publix should expand its GreenWise
segment
•Publix should not list on public exchange
•Publix should focus on East coast
expansion prior to across country expansion