1. Peter Engel
191 Willoughby Street, #9B
Brooklyn, NY 11201
Phone: 646-734-1933 / 718-237-4170
Email: GoToPEngel@gmail.com LinkedIn: linkedin.com/profile/gotopengel My Blog:
http://hellhappiness.wordpress.com/
Summary: Content marketing expert seeks short- and long-term assignments in writing, strategy and tactical execution for
social media, public relations, online news, corporate, NFP and sales/business development.
Sectors: Automotive, business-to-business, consumer, education, energy, family/parenting, financial services, industrial,
internet, media, office products, personal finance, politics/public affairs, real estate, technology and transportation.
Skills: MS Office Suite, Adobe Illustrator, WordPress, Spanish-fluent.
Professional Experience
GoToPEngel Marcom Services, Brooklyn NY Owner 1/1998 – Present
I'm the "go to" person for Content & Copy, Sales & Solutions. As a marketing communications expert with sales,
business development and strategy consulting experience, I work on short- and long-term assignments, consulting gigs
and great full-time jobs. Clients have included: Baruch College, CUNY Graduate Center, Edelman Worldwide,
JPMorganChase, Time Warner, Jesus Christ Church of LDS’ FamilySearch.org, Pfizer, U.S. Trust, and Lake Compounce
amusement park.
Engagements:
• Current Director of Marketing for Simon Productions, an MWBE creative services firm.
• Consulting Marshal Coordinator for Bike New York’s annual 32,000-participant Five Boro Bike Tour.
• Developed marketing strategy for Baruch College Zicklin School of Business’ Master of Science in Real Estate
program including a Crain’s New York profile credited for generating its high enrollment.
• Obtained coverage for JPMorganChase personal banking/ETF solutions with CNN, Fortune, Bloomberg Radio and
financial services print/online trade media.
• Strategic communications consulting services for the agency Publisez PR, which promotes ideas in the humanities,
economics, business/finance, politics, technology, healthcare aid, and development.
• Professional TLC chauffeur, working part-time for 5-star services such as DavEl, Carey Limosine and Farel.
Cantor Integrated Marketing Staffing, New York NY Director, Communications Staffing 6/2008 – 3/2011
Responsibilities at established recruiting firm specializing in marketing communications included:
• Directing 20-40 searches for agencies, corporations, NFPs and government entities.
• Locating talent with expertise in social media, media relations, corporate and internal communications, investor
relations, government/public affairs, digital/Internet, development/fundraising and e-commerce.
• Creating business development/outreach initiatives for recruiting and additional consulting services that include
resume/background screening, candidate evaluation, employee termination and exit interviews.
• Providing recruitment outlook and analysis of factors driving hiring decisions and job candidate attitudes.
Posner Advertising, New York NY Director of Marketing 10/2004 – 2/2008
Oversight of branding and business development initiatives for mid-sized, integrated full-service marketing
communications agency specializing in real estate, healthcare, human resources and financial services:
● Directed strategic development of agency business presentations, RFP responses and proposals, internal and
external communications, key hires, professional awards and citations.
● Responsible for optimization of new business “wins” and strategies leading to significant revenue increases.
● Oversaw upgrades to agency website and marketing materials, enhancing firm presence and client perception.
● Launched and managed new business unit of integrated public relations practice and directed all strategy.
● Clients: Carl Icahn’s Bayswater Development, Pitcairn Properties, REBNY, Time Equities.
● Client media coverage: The New York Times, Coastal Living, Crain’s New York Business, Star-Ledger, NY 1 News.
Example: Campaign resulted in an 85% sellout for Paramount Homes’ North Beach Asbury Park within 90 days.
RESUME: Peter Engel
2. • Upgraded agency’s client account management procedures, account executive training/development, databases
for prioritize targeting of core real estate, healthcare and HR/human resources industries.
Stanton Crenshaw, NYC & Huntington Beach, CA Senior Account Supervisor 1/1999 - 11/2001
Day-to-day account management, program strategy, media relations and writing at mid-size, full-service public relations
agency. Client sectors included automotive, business-to-business, personal finance, technology and consumer
marketing.
• New business wins included Mitsubishi Motor Sales of America (MMSA).
• Oversaw day-to-day management of MMSA consumer public relations programs.
• Responsible for opening firm’s southern California office, including facilities management, operations, personnel.
• Other clients included MetLife’s Consumer Education Center, Sharp Electronics Corporation, Atlantic Bank of New
York, and Manhattan Scientifics.
• For MetLife Consumer Education Center, led staff for award-winning public relations program detailing what to do
for college planning, loss of a loved one and other life events, humanized by using Peanuts’ Snoopy character.
Media included ABC-TV Good Morning America, service-oriented publications like Good Housekeeping, radio spots
and thousands of syndicated newspaper stories generated by press releases.
• Secured media coverage for clients with NBC-TV “The Today Show,” Time Magazine, New York Times, BrandWeek,
Crain’s New York Business, and Sales & Marketing Management.
Medialink Worldwide, New York NY Account Manager 11/1994 - 12/1997
Sales, new business development and revenue stream growth responsibilities at global public relations services firm
(now Synaptic Digital) with services in video/audio production, distribution and global videoconferencing.
• Grew sales database by 70% from less than $400,000 to over $1.2 million.
• Implemented aggressive marketing strategies for firms successful product launches in video production, radio
news production/distribution and online video/live streaming.
• Project management oversight for FDA approvals, product launches and crisis management issues, working with
such clients as Merck, Time Warner, Pfizer, Reckitt & Coleman, Chase Bank and Subaru.
• Led sales team in creating new proposal and presentation techniques for up-selling and improved client retention.
• Improved client feedback processes to improve quality control resulting from rapid growth.
Education
B.A., Communications State University College at Buffalo, NY
Interests/Volunteerism
• Trained facilitator, First Unitarian Congregation Society’s Our Whole Lives (OWL) early sexuality program for youth.
• Volunteer parent facilitator at University Settlement's Ingersoll Community Center.
• Grants Committee of Myrtle Avenue Revitalization Project (MARP) an NFP which provides economic vitality to four
Brooklyn neighborhood through commercial, recreational, arts and nutritional opportunities to its businesses and
residents.
• Friends Committee, Walt Whitman Branch, Brooklyn Public Library.
• Communications Coordinator for the 5BBC, Five Borough Bicycle Club.
• Class volunteer, Public School 20 The Piano School of NYC program for Pre-Kindergartners.
• Judge, International Association of Business Communicators (IABC) awards, NY Chapter.
• Blogger/commentator on social media, marketing, politics, transportation, parenting and mental health.
RESUME: Peter Engel
