Digital Twin - Future of Australian Real Estate Offices.

1. What’s Your Digital
Twin Look Like?..

2. “Real Estate Agents won’t be replaced
by technology… they’ll be replaced by
Real Estate Agents who effectively use
technology…”

3. The face of the ‘average’ real estate agent is changing…
‘Average defined’..
The ‘best of the worst’ or ‘The cream of the crap’..

4. #MPOD

5. XXXXXXXXXX XXXXXXXX Sets Benchmark FOR SUCCESS! — Graham
About Graham
You may already have met Graham – he operates an up-front, in-your-face marketing strategy which boils down to once
met, never forgotten.
It could be you’ve opened the door to him already – he pounds the streets each and every week day, knocking on doors
and making initial contact with potential future clients.
Graham’s policy is to proactively ask members of the public when they intend to sell their home – and once you’ve met
this tall, XXXXXX, former XXXXXX cabbie, he’ll probably be top of mind to make a real estate connection.
He wants to be your estate agent of choice before you have even decided to sell. After driving a xxxxx cab for xx
years, Graham decided to travel the world, ended up in XXXXXXXX, where he met his wife, XXX , a XXXX XXXXXXXX
and (to his own surprise)settled down.
The birth of his daughter, in XXXX, underlined his need to support a family and for two years he operated a xxxxxxxxxx
fishing business.
After he moved to XXXXX in 2001, he saw an XXXXXXX ad and stayed with the company for more than four years. He
then spent several years as the principal of another agency before moving back to XXXXXXXXXX in December XXXX. “I
wanted to come back because I knew I would have access to the majority of the sales, the listings and the buyers in the
area,” he declared.
Graham’s success revolves around giving regular feedback to vendor and buyer, being consultative and
empathetic and ensuring there is an open dialogue. And he believes that only by covering as much ground as
possible can he build up his stock levels. “You've just got to get known to earn repeat and referral business,” he
explained. “Walking the streets keeps me fit, gives me a tan and allows me to create opportunities.”

8. Digital Agent?
If you knew that your Number 1 Competitor was
going to go 100% Digital in the next 3 months, what
would you do?..

9. Inman Connect - NYC - REIQ Study Tour 2015

10. 58/31
Inman Connect take away #1

11. 41% of sales in 2014
were to Millennials..
RE/Max Global Conference March 2015

12. Google - Micro
Moments
• Checking phones 150 times per day
• Up to 90% of ‘Life’ decisions being made via Mobile
• ‘Near me’ search increased 34 x in 2014
• 82%of smartphone use their phone to influence a purchase decision while in a store
• By 2018, calls to US businesses driven by mobile search expected to grow to 73B.
• 57% of smartphone users would call a business after searching for information on thei
phone because they want to talk to a real person.
• 98% of companies aren’t set up to identify, deliver and measure Moments of Intent

14. Let’s take a peek at the
majority of Real Estate
Agents…

15. Offline Twin Online Twin
Known locally as a ‘nice
guy/gal’
Involved heavily with the
local community
Active in the Chamber of
Commerce
Footy Club Supporter/
Sponsor
Great Brochures!
Great Reputation!
Nice Shop/Office!
Everyone knows them!
Has Facebook to say Hi to
their Kids
Heard you can see one of the
Kardashian’s on Twitter
Watched and shared a funny
cat video on YouTube once
Brother built him/her a website
in 2009. It’s kinda pretty.. …
Kinda..
Gets annoying e-mails from
LinkedIn.. What is that an
away!
Is on Google…
page 267
Has an iPhone but no idea
how to use it for productivity..

16. …”It’s time to shift your analogue brain to the digital
world”…
Tim Jackson - Atherton Real Estate

17. What should your ‘Digital Twin’ look like today?
….. as a minimum…

18. You need a solid foundation..
What’s your foundation look like?
• Your own domain name?
• Your own website?
• A complete LinkedIn profile?
• You profile video?

19. Why own your name as a dot com and build a website?
•It protects brand ‘You’
•Its transportable
•Because its 2015.. :)
•Easier to be found Online. Rank higher
•You get to tell YOUR story as YOU’D like it told
You can do it professionally for under $300.00

21. Why create and tend a LinkedIn Profile?
•Fastest growing online professional network
•Allows you to build your business brand
•Offers great Google juice
•Positions you as a Subject Matter Expert
•Helps gets you found for what you’d like to be found for
•Connects you to those you’d like to be connected to

23. Why a great profile video?
•People buy People
•A Picture paints a thousand words. A film tells your story
•It shows you’re current
•Google loves it. So do most clients/customer
•Should include social proof!

25. What do you need to
build on top of your
foundation?’
Facebook
YouTube
Twitter
Pinterest
Instagram
Google +
Tumblr
Flickr
Atherton Roosters

26. Your communicating online via words, images,
multi-media and calls-to-action in the ways that
make the viewer feel like the site was designed
specifically for them to serve their needs and
solve their problems is the future of website
marketing
Does your website/social media meet this objective?

27. A Personal Facebook Profile
•Don’t have two
•Don’t sell to me. Its not a place to flog your crap
•Use appropriate privacy settings
•Create and add people to lists
•Show some leg, but keep it below the knee
•Engage with your community/sphere of influence
•Don’t just be a Broadcaster

28. A ‘Business’ Facebook Page:
•Clearly define your audience
•Curate Content that ‘speaks’ to that audience
•A rigid content calendar that everyone contributes towards
•A clear hub and spoke focus on content to drive web traffic
•A budgeted and highly targeted Facebook advertising
schedule that drives your database and new business leads.

30. 90% of your sellers on settlement said they’d use the
same Real Estate Agent again..
Yet 90% ultimately didn’t..
source getkeep.net
Inman Connect take away #2

31. Typical Real Estate
Transaction

32. Prospect for a Seller

33. Market the Property

34. Find a Buyer

35. Sell the Property

36. Crickets…

37. Real Estate Orphanage

38. Lots of swiping right!

39. And really?…. They choose you for your
banana cake recipe..?
Make it awesome content.. or save the coin!
10,000 bits of crap shoved in letterboxes.. are
10,000 bits of crap shoved in letterboxes..

40. Stop sending irrelevant crap!
If you’re the business owner - Own this!

41. Best Listing Presso
Ever
Mark McGill - REIQ Salesperson of the Year 2014
Amber Werchon Real Estate

42. Video

43. Silk purse..

44. Help people

46. Who wants to know what
the ‘Next Big Thing’ is?..

47. It’s the last big thing
that you didn’t finish…

48. • The website that isn’t populated with:
•A local area trade and business directory
•A video resource of FAQ’s for Tenants
•A video resource of FAQ’s for Investors
•A video resource of FAQ’s for Buyers
•A video resource of FAQ’s for Sellers
•A video resource of your Neighbourhoods
•All web content strategically SEO focused
•Local Schools and Parks vs Benowa Schools
and Parks?

49. Change or Die…
Beware the new kids on the block!

50. “Real Estate Agents won’t be replaced
by technology… they’ll be replaced by
Real Estate Agents who effectively use
technology…”

51. Elders Conference Special
2.5 hours ‘In Office’ with Peter
•Team Meeting
•Social Media Setup
•Website Audit and Report
•Executive Strategy Session
• Implementation & Coaching Session
October - November - December $750.00
+ Travel ex Bne
Available for bookings from today only

52. I am thatpeterbrewer.comI am thatpeterbrewer.com
+61417630962