1. ™
Master Plan Marketing™
MarketForce Strategies™
www.MarketForceStrategies.com
MarketForce StrategiesTM
is a business-improvement coaching firm specializing in the design
of more effective business development strategies which accelerate revenue growth of
established, small-to-medium sized businesses. Our structured coaching process and
proprietary Master Plan MarketingTM
workbook and templates refine their business practices to
improve performance, attract more clients, and increase revenue, ultimately producing the
content of a formal business development and marketing plan.
MarketForce Strategies’TM
collaborations with our clients yield customized growth strategies
which incorporate proven business practices into the answers to four key questions which
are critical to business success:
1. What are you selling . . . and it’s NOT your product or service?
2. Who should be buying your product or service?
3. Why should they buy from you and not from your competitors, or not at all?
4. How do you inspire them to buy what you sell?
MarketForce Strategies’TM
programs appeal to established professional services firms which:
 Have sound business practices but are
committed to increasing revenue; or
 Struggle with executing a productive
operational and revenue growth plan; or
 Require both sound business practices
and revenue growth.
and  Have been operating for 3 or more
years.
 Employ 3 or more personnel.
 Recognize that failure to grow is not
an option.
 Leaders possess the requisite 5 C’s1
1Committed, Confident, Compatible, Coachable, and Capable
Concurrent with the customized creation of essential business growth strategies, MarketForce
Strategies’TM
one-on-one, face-to-face coaching programs also foster the critical leadership
characteristics of focus, structure, and accountability, which are essential to the effective
execution of those strategies.
MarketForce Strategies’TM
clients are included in our Business Resource Directory™2,
a referral mechanism comprised of qualified client and non-client businesses that we offer as a
resource to the business community.
2
A proprietary database of vetted organizations provided to the business community, which agree to be
responsive, accountable, and professional in their interactions with all referrals. MarketForce StrategiesTM
receives no, and prohibits any, financial incentive or reward for offering referrals.
Peter Baldwin, Chief Business Coach & Managing Principal
MarketForce StrategiesTM
703-200-0362
pbaldwin@MarketForceStrategies.com
™