2. Presentation Coverage
Sam Mandolfo
Enterprise Account Executive
Introductions Omaha, Nebraska
LinkedIn Overview Public Profile:
http://www.linkedin.com/in/sammandolfo
Network Statistics Email: smandolfo@linkedin.com
How Professionals use LinkedIn Phone: 402-452-2363
Social vs. Professional
Networks
Top 10 LinkedIn Tips to Find
Your Dream Job
Resources
Q&A
3. LinkedIn Overview
LinkedIn is the world’s most
powerful business network
Built upon trusted professional
relationships & connections
Business-focused
Provides access to people,
jobs & opportunities
Helps professionals be
more productive
4. Company Overview
LinkedIn Corporation
Founded in 2003,
HQ: Mountain View, CA
Offices in San Francisco,
New York, Chicago,
Omaha, London
325+ employees
53 open positions today
Business Solutions
Premium Memberships
Talent Acquisition
Market Research
Advertising
5. LinkedIn Network Statistics
Network Membership & Reach Latin America
Europe 3%
Over 46 million professionals 24%
~2 million members join
per month
Roughly 1 new sign-up
Asia
per second 8%
200 countries
Africa
English, Spanish, French, and 1%
German
Middle East
Members from all industries 1%
Members from all five hundred Oceania
2%
of the Fortune 500 Other North America
0% 61%
6. LinkedIn Network Statistics (cont’d.)
Top 5 U.S. Metro Regions Top 10 Industries on LinkedIn
(by membership) (by membership)
1. Greater New York City Area
1. Information Technology & Services
2. Greater Los Angeles Area 2. Computer Software
3. San Francisco Bay Area 3. Telecommunications
4. Washington D.C. Metro Area 4. Financial Services
5. Greater Chicago Area 5. Marketing & Advertising
6. Banking
Top 5 Non-U.S. Metro Regions 7. Management Consulting
(by membership) 8. Internet
1. London, UK 9. Retail
2. Paris, France 10. Real Estate
3. Toronto, Canada
4. Copenhagen, Denmark
5. Sydney Area, Australia
7. The Power of Viral Growth
LinkedIn Member Growth:
2009: 70M? 33M members
2008: 33M As of Dec 2008
2007: 10M
2006: 8.5M 10M members
2007
2005: 4.4M
2004: 1.6M 8.5M members
2006
2003: 85K
4.4M members
2005
Quick Stats:
1.6M members
41 new member sign-ups per 2004
minute; Avg. 400K+ per week
85,000 members
2003
122 new invitations to join sent
per minute; Avg. 177K+ per day
8. How Professionals Use LinkedIn
LinkedIn helps you exchange
knowledge, ideas, and
opportunities with your trusted
business contacts.
Build Personal Brand
Strengthen Professional
Relationships
Share Business Knowledge
Post & Search for Jobs
Example of a member’s LinkedIn home page –
a customized professional dashboard
9. Build Personal Brand
Keep your profile current to be
found in search results, including
major search engines
Summarize your professional
accomplishments
Add full career history, education,
associations and skills
Include recommendations from
colleagues, employers, or clients
Feature your headshot and links
to your website or blog
10. Strengthen Professional
Relationships
Keep your professional contacts
in one place, online
Recommend others for jobs
or projects
Introduce connections to create
new business opportunities
Seek and offer help for industry
best practices
11. Share Business
Knowledge
Ask and answer questions
Recommend an expert to
help solve a problem
Join Groups to discuss industry
topics of interest
Exchange information easily
through trusted communications
Poll your personal network, or
the entire LinkedIn network
12. Post and Search
for Jobs
Easily search for jobs on
LinkedIn and across the web
Jobs are targeted to you based
on your profile information, and
appear on your home page
Quickly fill positions by posting
jobs to the LinkedIn Network
Help your connections by
forwarding jobs
13. Social vs. Professional Networks
Social networks offer tools for casual communication with family & friends
Play games
Share photos & videos
Rate movies and music
Examples: Facebook, MySpace
LinkedIn is a professional network intended to create global business opportunities
Maintain business contacts online
Get introduced to professionals & service providers
Recommend colleagues & check references
Conduct research
Receive industry news
Ask & answer industry questions
Find, post or forward jobs
15. Recruiting Trends for 2009
1. Aggressively driving increased efficiencies
2. Renewing focus on quality of hire
3. Maintaining or improving time to hire
4. Boosting referral programs
5. Building (targeted) Employment Branding
6. Leveraging social / professional networks
16. The Free Agent Economy
You are the brand!
People change jobs every 4-5 years
Companies and people will search for you on the internet
Demonstrate competence, professionalism
and strength
LinkedIn makes the “world flat”
Find anyone…anywhere…in seconds
Everyone in the world can participate
It works – Passionate members
Countless stories about life changing
experiences
Growth from viral invitations to others and
word of mouth enthusiasm
28. Step 10: Build your network!
1. You may invite people you have a email address for
OR
2. You may invite others you have been educated or worked
with by stating how you know them.
3. You may use the outlook toolbar or other address books
to validate and invite multiple users
BE CAREFUL!!! If you invite people and 5 (five) people
respond they do not know you, you will not be allowed to
use this invite function in the future
34. LinkedIn Talent Advantage
Product Family
TALENT ACQUISITION
EMPLOYMENT BRAND
Find and engage Attract the best Fill urgent positions Develop your Position your
the best passive candidates with fast with highly employer brand company as an
candidates with precise targeting targeted on LinkedIn with employer of choice
unparalleled and viral direct InMail® dynamic, viewer- to high value
search and distribution of job campaigns
communication postings aware content professionals
tools
35. How to Learn More
Learning Center: http://learn.linkedin.com
Free Webinars: http://learn.linkedin.com/training
Corporate Solutions: http://talent.linkedin.com