As a marketer, do you understand the value of audience targeting? Read on to learn how to deliver the correct message to the right person at the right time.

1. W W W . P E R Z O N A L I Z A T I O N . C O M
HOW TO EXCEL IN
AUDIENCE TARGETING
THAT DRIVES SALES

2. WHAT IS THE
STARTING
POINT OF
MARKETING?
The starting point is
the identification
and awareness of
your "target
audience", and how
to reach out to
them.

3. WHAT IS THE NEXT STEP AFTER
IDENTIFYING YOUR TARGET
AUDIENCE?
The next step is, it's essential to reach as many
people as possible after you have identified
your target audience.

4. A target audience is the demographic of the
inhabitants who show interest in the product
or the service that you offer.
WHAT IS A TARGET
AUDIENCE?

5. Most preferred channels of
targeting your audience are –
Facebook Ad targeting and Google
Display Network are the most preferred
channels 0f targeting in advertising that
are being used by most of the companies
today for better ROI.

6. o f U . S . F a c e b o o k
u s e r s a c c e s s t h e
s o c i a l w e b s i t e
e v e r y d a y
SOME STARTLING
NUMBERS
70% 43%
users log on
numerous
times per day

7. HOW EFFECTIVE
ARE FACEBOOK
ADS?
Facebook ads produce 22
billion clicks each year with
an unbelievable reach of
active monthly users.

8. Facebook Ads grow audience reach consistently.
Data on Facebook helps grow Custom targeted Audiences
These Audiences pull quality traffic
HOW DOES
FACEBOOK ADS HELP?

9. WHY IS GOOGLE DISPLAY
NETWORK POPULAR?
It is also on the network of more than 2 million other websites
#
It allows marketers to display ads along with text, video, audio
etc.
#
It places banner ads on Google web properties that include
YouTube, Blogger, Gmail, etc.
#

10. The growing complication of the
path-to-purchase makes targeting a
constant challenge.
WHAT IS THE GROWING
CHALLENGE IN AUDIENCE
TARGETING?

11. Marketers must be ready to test new
opportunities with a view to
professionally reach those who are
most likely to convert
WHAT SHOULD
MARKETERS STRIVE TO
DO?

12. T H A N K Y O U
L O O K I N G F O R M O R E C O N T E N T
O N E C O M M E R C E ?
C L I C K T O D I S C O V E R