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Digital Marketing Hacks: 10 great things to do with marketing apps (a guide for SMB eCommerce)
1. GREAT THINGS TO DO
WITH MARKETING APPS
10
P E R Z O N A L I Z A T I O N . C O M
2. MARKETING APPS
ARE SOFTWARE SOLUTIONS
THAT ARE DESIGNED TO HELP MARKETERS
OR OTHER BUSINESS OWNERS
TO REACH THEIR TARGETS
IN MARKETING
P E R Z O N A L I Z A T I O N . C O M
3. ATTRACT MORE
VISITORS TO AN
ECOMMERCE SITE
REACH A BIGGER
AUDIENCE
RAISE TOP OF MIND
AWARENESS
P E R Z O N A L I Z A T I O N . C O M
THE GOALS
4. SOCIAL MEDIA
P E R Z O N A L I Z A T I O N . C O M
TYPES OF MARKETING APPS
MARKETING
AUTOMATION
CUSTOMER
REVIEWS
SEO
EMAIL
MARKETING
DESIGN
TOOLS
PERSONALIZATION
EMAIL LIST
BUILDING
LOYALTY
REWARDING
COUPONING
5. FOR MOST OF THE SMALL ECOMMERCE
BUSINESSES, FACEBOOK AND INSTAGRAM
ARE WONDERFUL SOURCES OF BRANDING
AND SALES.
WHETHER YOU NEED TO SHOWCASE YOUR
PRODUCTS ON SOCIAL MEDIA OR HELP
YOUR CUSTOMERS SHARE THEIR
SHOPPING EXPERIENCES ON THEIR OWN
SOCIAL MEDIA ACCOUNTS, THESE
MARKETING APPS HELP YOU NAIL IT ON
SOCIAL MEDIA.
P E R Z O N A L I Z A T I O N . C O M
SOCIAL MEDIA APPS
6. SENDING AN AUTOMATED EMAIL TO
THE SHOPPERS WHEN AN ITEM THEY
FAVOURITED GOES ON SALES
DISPLAYING A DISCOUNT COUPON POP-
UP TO A VISITOR IF SHE DISPLAYS THE
ITEM FOR 3 TIMES
AUTOMATICALLY PINNING TO
PINTEREST OR SENDING TWEETS WHEN
AN ITEM IS ADDED TO YOUR ONLINE
STORE ARE ALL EXAMPLES.
P E R Z O N A L I Z A T I O N . C O M
MARKETING AUTOMATION
THESE APPS ENABLE "IF THIS THEN THAT"
KIND OF RULE SETTING
7. SEARCH ENGINE OPTIMIZATION IS
USUALLY AT THE HEART OF EVERY
DIGITAL MARKETING ACTIVITY IN AN
ECOMMERCE MARKETER'S AGENDA.
FROM ADDING ALT TAGS ON PRODUCT
IMAGES TO PROVIDING TIPS ON FIXING
SEO ISSUES, THESE MARKETING APPS HELP
MERCHANTS INCREASE THEIR ORGANIC
TRAFFIC.
P E R Z O N A L I Z A T I O N . C O M
SEO
8. EMAIL IS NOT DEAD BUT REBORN FROM
ITS ASHES! IT IS STILL THE BEST TOOL FOR
RETENTION AND LOYALTY CREATION.
MARKETING APPS THAT PROVIDE EMAIL
DELIVERY SERVICES ARE USUALLY
DESIGNED TO SERVE BUSINESSES IN ALL
SIZES.
WITH EASY TO USE AND SLEEK USER
INTERFACES, EMAIL DELIVERY APPS ARE
THERE TO BE USED EVEN BY THE NEW
COMERS TO EMAIL MARKETING.
P E R Z O N A L I Z A T I O N . C O M
EMAIL MARKETING
9. PRODUCT REVIEWS ARE PROVEN TO
INCREASE INTEREST IN A PRODUCT BY
CREATING SOCIAL PROOF.
MARKETING APPS IN THE FORM OF
ADDONS OR WIDGETS CAN EASILY BE
DISPLAYED ON PRODUCT PAGES TO
SHOWCASE CUSTOMER REVIEWS ON THAT
SPECIFIC ITEM.
P E R Z O N A L I Z A T I O N . C O M
CUSTOMER REVIEWS
10. WHETHER IT BE THE WEBSITE'S OR A
SINGLE T-SHIRT'S DESIGN, MARKETING
APPS SPECIALIZED IN DESIGN ARE READY
TO HELP.
YOU MAY USE THESE KIND OF TOOLS TO
GIVE A FRESH LOOK TO YOUR EMAILS OR
VISUAL ELEMENTS ON THE FASHION ITEMS
YOU'RE PLANNING TO SELL OR CREATE A
MOBILE APP FOR YOUR ECOMMERCE
BUSINESS.
P E R Z O N A L I Z A T I O N . C O M
DESIGN TOOLS
11. TODAY'S CONSUMERS ARE
DEMANDING A PERSONALIZED
SHOPPING EXPERIENCE. LUCKILY
EVEN THE SMALLEST ECOMMERCE
WEBSITES CARRY A MEANINGFUL
AMOUNT OF BEHAVIORAL DATA.
MARKETING APPS IN THIS
CATEGORY CAN HELP YOU
INCREASE YOUR REVENUES AND
CONVERSIONS.
P E R Z O N A L I Z A T I O N . C O M
PERSONALIZATION OUR PICKS FOR YOU
12. IF YOU CANNOT BUILD AN EMAIL LIST,
YOU CAN NEVER BE SUCCESSFUL IN EMAIL
MARKETING.
AN EMAIL LIST BUILDER APP'S MAIN
OBJECTIVE IS TO CONVINCE AS MUCH
VISITORS AS IT CAN TO LEAVE THEIR
EMAIL ADDRESSES. AS A MARKETER IT IS
YOUR TURN TO RETAIN THESE
CUSTOMERS.
P E R Z O N A L I Z A T I O N . C O M
EMAIL LIST BUILDING
13. WE ALL LOVE GETTING REWARD
POINTS, RIGHT?
YESTERDAY'S CRM AND LOYALTY
CARDS ARE NOT REPRESENTED AS
LOYALTY MARKETING APPS IN
ECOMMERCE.
P E R Z O N A L I Z A T I O N . C O M
LOYALTY REWARDING
14. YOU MAY THINK THAT COUPONS ARE
DEAD, NO THEY'RE ALIVE AND THIS
TACTIC STILL WORKS!
THANKS TO MARKETING APPS, IT'S EASY
TO OFFER DISCOUNT COUPONS TO SITE'S
VISITORS IN THE FORM OF POP-UPS.
P E R Z O N A L I Z A T I O N . C O M
COUPONING
15. P E R Z O N A L I Z A T I O N . C O M
FEATURES OF MARKETING APPS
MODESTLY PRICED ( FREE -
$99 /MONTH)
COME WITH A FREE TRIAL
16. NO NEED TO FORM AN INTERNAL MARKETING TEAM
JUST FORM A HEALTY AND BALANCED
MARKETING TECHNOLOGY STACK !!!
P E R Z O N A L I Z A T I O N . C O M
S M A L L E C O M M E R C E
B U S I N E S S O W N E R S !
17. THANK YOU
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