1. PERRY J. COLWELL
9801 34TH Avenue North  Plymouth, MN 55441  763-229-5183  perryjcolwell@gmail.com
Medical Technology Sales Executive
2015 – President’s Club
2014 – President’s Club
2013 – President’s Club

 Territory Development  Consultative Sales  Relationship Building  Physician Training  Public Speaking
Innovative, trusted sales professional with 20+ years’ experience in medical technology and product utilization
training, focused on creating shared value across stakeholders. Proven performer with a track record of taking
initiative to exceed sales goals, increase market share, deliver exceptional customer service, and drive top-line
revenues for the organization by leveraging professional strengths in:
 New Business/Territory Development – resilient in prospecting and motivated in building a territory
quickly, successfully identifying and capitalizing on opportunities to expand current footprint.
 Consultative Sales Skills – solid experience leveraging outstanding product knowledge involving
custom medical products to create customer-focused proposals and solutions.
 Customer Retention & Relationship Building – ease in building strong, trust-based partnerships
across stakeholders, leveraging strengths in identifying gaps, developing innovative, custom solutions,
and clearly articulating benefits of investment in available solutions.
 Education, Training, & Presentation Skills – extensive experience training professionals at all levels
in multiple training mediums, maximizing product utilization.
PROFESSIONAL EXPERIENCE
HealthTronics Inc./ EndoCare Cryotherapy/AMS BPH Austin, TX/Minnetonka, MN (2012-Present)
Territory Manager
Present and promote minimally invasive technology for the treatment of prostate cancer and benign prostatic
hyperplasia. Expand product utilization through physician relationships and education.
 Top 5% of sales force 2012
 MN, ND, SD, WI, IL Territory
HealthTech Solutions, Specialty Healthcare Solutions, Plymouth, MN (2004-2012)
Sales Consultant
Driving company growth by expanding territory with strong relationship building ability, increasing product
utilization through exceptional physician training, strategically coordinating resource allocation for optimal
results, and taking the initiative to deliver results in excess of client expectations 100% of the time.
 Achieved 115%-220% of sales quota
 Number 1 salesman for 7 straight years, pushing myself to exceed peer revenues every quarter.
 57% increase in division revenue, resulting in $3.7M annual revenue within the urology division of BPH
treatments; XPS GreenLight, Cryotherapy, Holmium and CO2 lasers.
 Ranked #1 in new account development, developing new accounts in intense competition with

2. physician-owned companies, while maximizing current accounts to expand current market territory
throughout the upper Midwest.
 Increased company revenue by 32% within 1 year.
Hospital Division Manager
Coordinated and developed all physician and employee training to include teaching, educating and providing in-
services on all technical procedures available with complex technical equipment. Worked in close partnership
with sales representatives from several manufacturers in developing accounts.
 Built division sales by 30%, to $1.6M annually in less than 2 years, in an environment of stagnant sales.
 Increased market share by more than 25%.
 Strengthened physician relationships by seeking out and sharing industry research trends, solidifying
relationships with key stakeholders.
Key Account Manager
 Achieved 130% of our quota for Alma Laser sales in less than 1 year.
 Supervision of 9 account representatives to coordinate over 75 laser rental and medical sales accounts
 Provide service and sold to over 175 physicians across all medical specialties to hospitals, surgery
centers, clinics, and physician offices in Minnesota, Wisconsin, Iowa, and North and South Dakota
 Promoted to Hospital Division Manager to facilitate growth of our GreenLight, Cryotherapy, KTP and
CO2 business.
Saint Mary’s Medical Center, Duluth, MN (1999-2004)
Program Coordinator
 Created and developed laser rental department for SMDC which produced over $500K in revenue.
 Invited guest speaker on 2 episodes of "Doctors on Call", a local PBS TV show, to promote and educate
how hair removal lasers work, which resulted in an immediate increase in client appointments.
Abbott Northwestern Hospital, Minneapolis, MN (1996-1998)
Program Coordinator
 Developed the largest surgical laser rental company, TransOne, in Minnesota through networking and
building relationships with physicians, administrators, managers and surgical staff throughout
Minnesota, Wisconsin and North Dakota.
Sun Medical Technologies, Campbell, CA (1990-1995)
Technology Manager
 Increased overall revenues within the Washington territory by 22% in less than 1 year.
 Performed as a surgical technician in a urology and lithotripsy treatment center with an extensive focus
on endoscopic and imagery equipment.
ADDITIONAL PROFESSIONAL EXPERIENCE
Laser Photonics, Technology Manager: Extensive experience with fiber optics, alignment, and laser system
troubleshooting; technical support of prototype medical/scientific laser systems; Nd: YAG, carbon dioxide,
carbon monoxide, Alexandrite prototypes.
Heraeus Laseronics, Manufacturing Engineering Technician: Developed prototype and assisted with product
transfer from engineering to manufacturing.

3. EDUCATION
Bachelor of Arts, Organizational Management & Communication, Concordia University, St. Paul, MN
Associate of Applied Science, Electronic Technology, Brown Institute, Minneapolis, MN
COMMUNITY INVESTMENT
 Formed Duluth’s first tattoo removal program. Coordinated program structure, organized resource acquisition
and allocation at all levels, marketing, guidelines for candidate readiness, pre and post counseling support
services, and partnership with probation officers.
 Helped create “Tattoo Removal for Youth” Program in Minneapolis, MN.
 Volunteer Youth Coach, Armstrong Girls Fast Pitch Softball
 School Volunteer, Wayzata Middle School, Young Scientist Discovery Fair
PROFESSIONAL ASSOCIATIONS
 American Society of Laser Medicine and Surgery  American Urological Association  International
Society of Cryosurgery