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Perkis Fitness (Group 4) Campaign
- 1. Lindsey Reiersen, Lindsay Romm, Michael Tronolone, Thomas Buonincontri, Monica Patel
- 2. Our Campaign Perkis Fitness: Using social media platforms to give health and fitness tips for people who are always on the go. Target audience: Males and females between the ages of 18 and 22.
- 3. General Goal Form a two-way relationship with our audience. Allow them to share their personal health tips and experiences with our social media pages, while at the same time giving them our input and tips.
- 4. Measurement Goals Reach Edge Rank Retweet Rate
- 8. Pinterest summary and future recommendations Summary Perkis Fitness pinned daily Overall high repinn rate Consistent notifications throughout campaign We had an average of 35 pins per board Recommendations Create more boards Follow more users Get more followers
- 15. How we reached people
- 16. Visits to our page
- 17. Edgerank Facebook does not release an Edgerank score It is based upon: Affinity, Weight, and Time Decay
- 18. Facebook summary and future recommendations Summary Facebook was a success and it is evident through the feedback received from the posts Steady growth Consistent and high reach among our target audience (18-22) People are more interested in eating tips than fitness tips Recommendations Implement more contests Keep the conversation going Get a higher interest in fitness tips
- 22. Interactions
- 23. Twitter summary and future recommendations Summary Consistent tweets throughout the campaign Perkis Fitness didn’t receive as many retweets as hoped Unfortunately our hashtag was never trending Recommendations Encourage followers to retweet Get more followers Follow more target audience users rather than fitness professionals Encourage more interaction with posts
Hinweis der Redaktion
- boards: healthy snacks, fitness tips, healthy meal ideas107 pins: hs=44 pins, 5 followersft=28 pins, 2 followershmi=35 pins, 1 followers We have an overall of 6 followers and are following 13 people
- As you can see from the highlights our repinn rate is a little over 50%
- Not all cities shown
- Not enough people
- Not all cities shown
- Not all cities shown
- Organic, paid, viral, total explanations on facebook
- Need more external referrals
- Estimate: people who like your page, how many visits you have, amount of engagement with your posts, how relevant you are
- Keep the conversation going: post more interactive posts, ask for suggestions, post polls, write people back, implement a crm model Implement contest: get like rate up
- As you can see, we integrated our social media platforms with each other to attempt a higher reach and larger audience