1. spend less time e-mailing
because of social networks50%
Life on Demand:
Participant Behaviors and Social Engagement
All data from Performics 2012 Life on Demand Study
Study based on 2,000 Americans who visit a social network at least once a day
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1 4+
24%
24%
28%
24%
2 3
Number of Social Accounts
Users post once a week or more:
54%
32%
31%
30%
26%
18%
15%Videos they created
Videos other people created
Pictures other people took
Pictures they took
Links to articles
Jokes/cartoons/memes
Status updates
Content Preferences
Devices utilized for social
at least once a day
desktop
mobile
tablet
game console
“Über-users”access more than once a day
71%
42%
34%
16%
33%
42%
91%
53%
21%
14%
Daily DosesNew Social Norms
When friends don’t respond within expected response time,
people who express emotion feel:
40% are more likely to Like/comment to friends who reciprocate
Sad 39% Angry 12%Annoyed 49% Hurt 29%within
1 hour
Don’t
expect
a response
1-6
hours
6+
hours
41%
22%
25%
12%
have adjusted privacy settings
in Facebook73%
separate people into groups based
on what info they want to share40%
Privacy Matters
own a tablet
–of these–
19% own more than one!
52“Socialnetworkshave
mademybirthdaymorespecial”
E
XPECTED RESPONSE TIM
E
Emotions Run High
are more comfortable engaging
with people online than in person
40%
would rather text
than call
49%
would rather talk to close
friends via social networking
than traditional modes
30%
spend more time proofing
social posts than e-mails29%