1. SEO STRATEGY IN 2012 – STAYING
VISIBLE, COMPETITIVE AND
PROFITABLE
Richard Baxter, Founder, SEOgadget
Come and say hi at the Travel SEO Site Clinic, RANELAGH 13:00 – 15:00
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HOW DID THEY DO IT?
• Links from large volumes of money saving and frugal tips blogs
• Reader offers dedicated to a specific publication , for example: “Roomorama offers TNW Readers 25%”
• AirBNB host regular meet-ups and events for home owners and holiday makers
• Use of PR, for example: “AirBNB’s 1 millionth night booked"
• Partnerships: places to stay for sporting events and conferences
• The ability to create content focusing on packages / inspiration
• AirBNB have a blog, a technology blog , a ceo ‘s blog and an entrepreneur's blog
• Hundreds of top lists for students, places to stay near universities, sports team tours, academics, disabled
travel guides
• Festivals - "finding accommodation for Glastonbury"
• Partnering with events sites, conferences and hack days
• Tours content - art, history, museums, - where to stay, when and what to see
Made by scrolling through the results from Open Site Explorer.