3. Audience and Market
• Get your approval criteria based on:
– What audience?
– Language?
– What market? (niche fashion vs high street)
– What are your objectives?
• Remember bloggers aren’t like any other
performance led channel, they want to retain
authenticity.
• Brand stickiness is key
6. The virtuous circle
• Give bloggers the chance to see your products
• Give them content they can reuse
• Treat them as pro
• Provoke interaction
• Respect their authenticity and freedom of
speech
7. Engage
• Reciprocal relationship
• Reply promptly to request / questions
• Keep them up to date on your stories
• Use social media
• Fuel on their passion for fashion
• Ask them to participate
9. Summary
• Identify and Listen
• Define clear objectives
• Agree on KPIs
• Don’t wait for them to sign up
• Participate
• Go beyond CPA
• Give them loads of TLC (to get you have to give)