A presentation about SoLoMo... its definitions, its implication on ECommerce and the possible trends for this in the future

1. Presentation by: Daniel Perez
ECOMMER

2. What is SoLoMo?
 SoLoMo is short for SOCIAL, LOCAL and
MOBILE
 It is a term that is primarily used in
MARKETING
Rouse, M., & Steele, C. (2013, April). Definition: Search Consumerization. Retrieved from Search Consumerization: http://searchconsumerization.techtarget.com/
definition/SoLoMo-social-local-and-mobile

3. What is SoLoMo?
 SoLoMo is the convergence of
collaborative, location-based and on-the-go
technologies
 These applications allow advertisers to push
notifications no potential customers who are
geographically nearby.
Rouse, M., & Steele, C. (2013, April). Definition: Search Consumerization. Retrieved from Search Consumerization: http://searchconsumerization.techtarget.com/
definition/SoLoMo-social-local-and-mobile

4. What is SoLoMo?
 Examples of these apps include
FOURSQUARE, AROUNDME, and YELP
 Some aspects include GAMIFICATION to
encourage member retention
Rouse, M. S. (2013, April). Definition: Search Consumerization. Retrieved from Search Consumerization: http://searchconsumerization.techtarget.com/definition/SoLoMosocial-local-and-mobile

5. Business Implications on E-Commerce
Nowadays, consumers are using their mobile
devices to access social media and also business web /
ecommerce sites. Consumers who are on-the-go are
literally using their mobile devices as tools to look for
things to do or to buy.
Horton, C. (2013, January 8). Blog: SYNECORE. Retrieved from SYNECORE: http://engage.synecoretech.com/marketing-technology-for-growth/bid/168919/
SoLoMo-Time-to-Get-Social-Think-Local-and-Spend-Mobile

6. Business Implications on E-Commerce
Social mobile applications that provide user-generated
reviews and location based offers have a significant
influence on mobile consumers. To stay competitive in
this new “SoLoMo” environment, businesses need a
new approach. They need to get social, think local, and
spend on mobile capabilities.
Horton, C. (2013, January 8). Blog: SYNECORE. Retrieved from SYNECORE: http://engage.synecoretech.com/marketing-technology-for-growth/bid/168919/
SoLoMo-Time-to-Get-Social-Think-Local-and-Spend-Mobile

7. The future of Social Media is Mobile!
 Social Media engagement is the second most popular
mobile activity.
 78% of mobile shoppers turn to their smartphones to
check for prices and comment on a purchase.
Horton, C. (2013, January 8). Blog: SYNECORE. Retrieved from SYNECORE: http://engage.synecoretech.com/marketing-technology-for-growth/bid/168919/
SoLoMo-Time-to-Get-Social-Think-Local-and-Spend-Mobile

8. The future of Social Media is Mobile!
 Consumers are becoming more reliant on mobile apps
for search and targeted needs discovery.
 Geo-local, retail, and specific-use mobile apps may
pop up in the coming years.
Horton, C. (2013, January 8). Blog: SYNECORE. Retrieved from SYNECORE: http://engage.synecoretech.com/marketing-technology-for-growth/bid/168919/
SoLoMo-Time-to-Get-Social-Think-Local-and-Spend-Mobile