Weitere Ă€hnliche Inhalte Ăhnlich wie New England Direct Marketing (NEDMA) Presentation: Extreme Content Reuse (20) Mehr von Percussion Software (20) KĂŒrzlich hochgeladen (20) New England Direct Marketing (NEDMA) Presentation: Extreme Content Reuse1. Extreme Reuse:
From Content Management to Content Marketing
Conference Tweets: @mktgtech
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6. @ajdun
-OR-
âJust a Man
and his Dogâ
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9. A Question:
Who Here is NOT Doing Content
Marketing?
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11. Only Two Of You Are Not
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12. 9 Out of 10
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19. âą A question
â Who is NOT doing some form of content marketing
â Who considers their corporate website as the pivot point for their
content marketing?
âą Obligatory stats about CM on the rise
â BtoB says
â CMI SaysâŠ
â Flash them faster to get everyone nervous..
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20. âIf you always do what you always
did, you will always get, what you
always got.â
--Coach Chadwick, MTRHS ~10 years Undefeated Track Coach
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23. Step #1 Get Your Technology out of your
way
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24. Can You find the Road?
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28. Is this your Content?
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35. We Need More Content
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36. Step #3: Make Everything Content
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39. Content Is All Around You
Support Calls Blog Posts Public Relations Blog Comments
Online Advertising Social Media Posts Analyst Reports
Trade Shows Webinar Series Sponsorships SEO
Custom Events Communities CSR Market Research
Segmentation Analysis Print Advertising Slideshare
Customer Quotes Brand Building Competitive Analysis
Content Development Speakers Bureau Blog Contests
Referral Programs Whitepapers Direct Mail Surveys
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49. At The Front DoorâŠ
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51. At The DJ StandâŠ
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53. Takeaway:
Content is Everywhere. Find it.
Use it. Post it. Share it!
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54. What To Do With All Of That ContentâŠ
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60. Take It To The Extreme
1
Theme
8
Weeks
10
Assets
6
Touches
63. And Then A Whitepaper
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72. Just Four Steps
Get your technology out of your way
Break down your content and platform silos
Content is all around you!
Reuse your content at least 8x!
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75. New Content Effectiveness KPIs
1. Content Delivered
âą Volume, channel penetration
2. Content Engagement
âą Comments, subscribers, tweets, shares, etc
3. Content Effectiveness
âą Traffic, click through, conversion
4. Blog Effectiveness
âą Post views, tweets, shares, subscribers,
conversions
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79. Thank You!
http://www.facebook.com/PercussionSoftware
www.linkedin.com/in/aarondun
www.twitter.com/ajdun
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