Liberating Your Content for Cross-Channel Distribution

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Most discussions around the web today focus on the visual and technical challenges associated with communicating our message across different platforms. How will the layout adapt, what will the design do, who can write the code? Great questions, but all of these fail to acknowledge perhaps the most important aspect of your digital presence - your content. Regardless of design and development, failure to deliver content that delivers a consistent experience across all platforms leaves your digital strategy with little value. Visit http://www.percussion.com to learn more.

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Webinar: Liberating Your Content for
Webinar: Liberating
Cross-Channel Distribution Your Content for
Cross-Channel Distribution
Webinar: Liberating Your Content for
April 10, 2013
April 10, 2013
Cross-Channel Distribution
With Scott Noonan, CTO, Boston Interactive
April 10, 2013
With Scott Noonan, CTO, Boston Interactive

With Scott Noonan, CTO, Boston Interactive

#FreeMyContent
1

© 2013 PERCUSSION SOFTWARE, INC

#FreeMyContent

Get found, faster.

Powering Web Sites since 2000

Introducing Scott…
Introducing Scott…
Introducing Scott…

Scott Noonan, CTO
Scott Scott Noonan, CTO
Noonan, CTO
Boston Interactive
Boston Interactive
Boston Interactive
@scottjnoonan
@scottjnoonan
@scottjnoonan

Scott Noonan
§ Boston Interactive CTO since 2001
§ 30+ years of software development
§ 15 years in web/CMS space

@bstninteractive

Content Modeling
§ Organize our content by ‘like’ items (content types)
§ Break the content within these content types into manageable ‘chunks’
§ Create multiple versions of each ‘chunk’ as appropriate

@bstninteractive

Step 1. Organize Content into Content Types

@bstninteractive

Step 2. Break Content Into ‘Chunks’

@bstninteractive

Step 3. Create Multiple Versions of Each ‘Chunk’

@bstninteractive

Boston Interactive CTO is Dead...

@bstninteractive

Boston Interactive CTO is Dead Tired After
Presenting Five Webinars in Three Days.

@bstninteractive

Facebook adds direct ‘Reply’ option to comments
Facebook adds ‘Reply’ option to comments
Facebook adds ‘Reply’ to comments

@bstninteractive

FacebookHome_Low.jpg
FacebookHome_Medium.jpg
FacebookHome_High.jpg

@bstninteractive

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Liberating Your Content for Cross-Channel Distribution

1. Webinar: Liberating Your Content for Webinar: Liberating Cross-Channel Distribution Your Content for Cross-Channel Distribution Webinar: Liberating Your Content for April 10, 2013 April 10, 2013 Cross-Channel Distribution With Scott Noonan, CTO, Boston Interactive April 10, 2013 With Scott Noonan, CTO, Boston Interactive With Scott Noonan, CTO, Boston Interactive #FreeMyContent 1 © 2013 PERCUSSION SOFTWARE, INC #FreeMyContent

2. Get found, faster. Powering Web Sites since 2000

3. Introducing Scott… Introducing Scott… Introducing Scott… Scott Noonan, CTO Scott Scott Noonan, CTO Noonan, CTO Boston Interactive Boston Interactive Boston Interactive @scottjnoonan @scottjnoonan @scottjnoonan

4. @bstninteractive

5. Scott Noonan § Boston Interactive CTO since 2001 § 30+ years of software development § 15 years in web/CMS space @bstninteractive

29. C.O.P.E. @bstninteractive

30. Content Modeling § Organize our content by ‘like’ items (content types) § Break the content within these content types into manageable ‘chunks’ § Create multiple versions of each ‘chunk’ as appropriate @bstninteractive

31. Step 1. Organize Content into Content Types @bstninteractive

36. Step 2. Break Content Into ‘Chunks’ @bstninteractive