Optimizing the delivery of assets ensures that the most important content and calls to action are prioritized when the site loads. In this webinar Ari Weil of Yottaa will explain how Application Sequencing technology can boost site performance and serve up what you want your customers to see. You will learn: Why responsive design is just the tip of the optimization iceberg How Application Sequencing intelligently serves content based on device, browser, and connection speed How site speed and perceived responsiveness impact conversions and sales Website visitors increasingly expect speed, responsiveness, social integration, and personalization on any device. See how you can still deliver a well-rounded experience and capture business without sacrificing performance.

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Application Sequencing
Yottaa

2. Nearly half of corporate marketing budgets
will be spent on digital strategy
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Modern Web Realities – Corporate Spend

3. Enabling mobile revenue and leveraging
social interaction are primary motivations
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Modern Web Realities – Marketing Focus

4. Importance of channel engagement to corporate strategy
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Mobile – the future is has been here for awhile
Forrester: The Rise of Holistic Enterprise Mobile Engagement

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Pervasive Business Reality: Engage Visitors
Top priorities/objectives for mobile channel strategy
I need Social!
Forrester: The Rise of Holistic Enterprise Mobile Engagement

6. ! Facebook is #1 in time spent per month. 6.35 hours
– 2x Google+
– Primarily desktop
! Instagram reaches > 150 million users
– Facebook relationship added 50 million users H2-2013
– Underscores the growing interest in visual content
! 15% (1 in 6) of Internet users are on Pinterest
– Note: typical Pinterest user is well educated
– 18% have an annual income of $75,000 or more
! Time on Tumblr and Pinterest > Twitter and LinkedIn
! Pinterest drives the most referral traffic
– 2x of Twitter, LinkedIn, and Google+ combined!
– Second only to Facebook
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The Business Impact of Social Media
Spredfast: 15 stats to inform your social engagement strategy

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Pervasive I.T. Reality: Speed, Scale, Security
Top challenges to enabling/integrating mobile strategy
I need
Control!
Forrester: The Rise of Holistic Enterprise Mobile Engagement

8. Modern Web Realities – Context Complexity
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We’ve all heard why sites should be fast
Source:
4.3%
in
REVENUE
2 seconds
slower
Pages
that
were…
DROP
Source:
2.2
seconds
improvement
in
landing
page
speed
INCREASED
DOWNLOADS
15.4%
by
60%
faster
INCREASED
DONATION
CONVERSION
Making
Barack
Obama’s
website
14%
Source:
Barack
Obama
website
Source:
1
second
delay
causes
an
11%
in
PAGE
VIEWS
1
second
delay
causes
a
7%
in
CONVERSIONS
1
second
delay
causes
a
16%
in
CUSTOMER
SATISFACTION
DROP
DROP
DROP

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But how about the impact of social content?
0
2000
4000
6000
8000
10000
12000
14000
< 10 10-20 21-30 31-40 41-50 > 50
Load Time vs 3rd party Requests
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
< 300 KB 300-600 KB 600-900 KB 900-1200 KB 1200-1500 KB 1500-1800 KB
Load Time by Page Weight

11. This is
the only
dynamic
content
on the
home
page
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Real World Example – eTail Shoe Site

12. Visitors
wait on
social
widgets
that are
below
the fold
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Real World Example – BTF Content Delaying

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Real World Example – Visitor Perspective & Why
Original Application Sequencing
Original Sequencing Improvement
First Engagement 1927ms 616ms 68%
Round Trips 74 43 42%
Page Weight 2.4MB 1.3MB 46%
Fully Displayed 4379ms 644ms 85%

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Real World Example – What I.T. Sees
300ms
600ms
First Byte
Visually Complete

15. A Superior Visitor Experience on Every Device
(Reverse Proxy)
ContextIntelligenceTM Maximizes Engagement and Revenue
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The Engagement Platform
ACCELERATION SEQUENCINGTARGETING

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Value for your Visitors, your Business and IT
Deliver a consistent, fast and
flawless experience on any
device
Innovate without compromise
to maximize conversions &
revenue
Maintain control to ensure
maximum security & scalability

17. Increase conversions by 20% without IT
complexity, code change or business risk
! White Glove Treatment
! Business Objective Consulting
! Services-led Onboarding
! World Class Support
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Yottaa Delivers Online Success - Simply

18. THANK YOU
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