11 Signs It's Time to Break Up with Your CMS - 2015 Mixtape
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If you've lost that loving feeling towards your CMS and you're not sure if you should stay or you should go, check out the top 11 signs it might be time to break up with your CMS. It's not right, but it's okay, and you will survive.
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11 Signs It's Time to Break Up with Your CMS - 2015 Mixtape
- 1. 11 Signs It’s Time to Break Up with Your CMS Mixtape Edition Presenter: David Cunningham Director of Marketing @gdc75 Presenter: Peter Griffith Manager of Support
- 2. © Percussion Software 2015 Proprietary & Confidential 1 CMS Break-Up Mixtape 11 Signs It’s Time to Break Up with Your CMS
- 3. © Percussion Software 2015 Proprietary & Confidential 2 Reason No. 1 Your content contributors don’t want to use the system
- 4. Your Contributors Hate It • Difficult to use • Training didn’t make a difference • Reference materials inadequate • Result? Still only have one or two people updating your website • Content is often inaccurate or out of date © Percussion Software 2015 Proprietary & Confidential 3
- 5. © Percussion Software 2015 Proprietary & Confidential 4 Reason No. 2 It’s a free-for-all with no workflows or editorial oversight
- 6. All Access, or No Access • Role based access? • Once you let someone into the website or CMS, you are taking a leap of faith © Percussion Software 2015 Proprietary & Confidential 5
- 7. © Percussion Software 2015 Proprietary & Confidential 6 Reason No. 3 You can’t actually update content without technical help
- 8. Need Tech Skills for Everything • Need to know HTML to use the system • There’s code, and all these buttons that you’re not sure how to use © Percussion Software 2015 Proprietary & Confidential 7
- 9. © Percussion Software 2015 Proprietary & Confidential 8 Reason No. 4 Your website is not responsive on mobile devices
- 10. Highly Unresponsive • More people rely on the mobile web than ever before • Responsive design is not on the table— unless you want to pay someone to build a mobile site © Percussion Software 2015 Proprietary & Confidential 9
- 11. © Percussion Software 2015 Proprietary & Confidential 10 Reason No. 5 You can’t update the design without hiring a programmer
- 12. You Need Tech Skills for Basics • You have to know HTML to use the system • It doesn’t look like anything you’ve used before © Percussion Software 2015 Proprietary & Confidential 11
- 13. © Percussion Software 2015 Proprietary & Confidential 12 Reason No. 6 It doesn’t help make your content ready for social media
- 14. Not Very Social • What good is your content if you can’t share it? • Need to optimize for © Percussion Software 2015 Proprietary & Confidential 13
- 15. © Percussion Software 2015 Proprietary & Confidential 14 Reason No. 7 It’s not helping improve your SEO
- 16. Won’t Help Your Ranking • If a website goes live and Google doesn’t see it, are you really on the Internet? © Percussion Software 2015 Proprietary & Confidential 15
- 17. © Percussion Software 2015 Proprietary & Confidential 16 Reason No. 8 It was free — until it wasn’t free anymore
- 18. No Such Thing as Free • You found an open source CMS and thought it wouldn’t cost anything • But you’ve had to spend lots to customize and train your users © Percussion Software 2015 Proprietary & Confidential 17
- 19. © Percussion Software 2015 Proprietary & Confidential 18 Reason No. 9 You’re getting nickel and dimed by your agency
- 20. Not a Cheap Date • Your agency gave you a great price on a website design and CMS package • But you have to keep coming back to them for help, and there’s an invoice for everything © Percussion Software 2015 Proprietary & Confidential 19
- 21. © Percussion Software 2015 Proprietary & Confidential 20 Reason No. 10 You can’t track any analytics to measure content performance
- 22. Can Manage, Not Measure • You’re producing content, but you actually want it to do something • How can you tell what’s working? © Percussion Software 2015 Proprietary & Confidential 21
- 23. © Percussion Software 2015 Proprietary & Confidential 22 Reason No. 11 There’s no on-demand publishing—you always have to wait
- 24. Can’t Publish Now • Worst case scenario: something urgent needs to go on the site, but you can’t publish immediately • Or you need to publish the entire site • And then it takes a half hour to go live © Percussion Software 2015 Proprietary & Confidential 23
- 25. © Percussion Software 2015 Proprietary & Confidential 24 CMS Break-Up Mixtape 1. Your Content Contributors don’t want to use the system 2. It’s a free-for-all with no workflows or editorial oversight 3. You can’t actually update content without technical help 4. Your website is not responsive on mobile devices 5. You can’t update the design without hiring a programmer 6. It doesn’t help make your content ready for social media 7. It’s not helping improve your SEO 8. It was free – until it wasn’t free anymore 9. You’re getting nickel and dimed by your agency 10. You can’t track analytics to measure content performance 11. There’s no on-demand publishing – you always have to wait
- 26. Any of this sound familiar? • Don’t despair • Learn from our CMS Break-Up Mixtape • Get to know who’s out there – Get our RFP for WCM template – Download CMS Buyer’s Guide – Of course, we’re always up for a demo © Percussion Software 2015 Proprietary & Confidential 25
Hinweis der Redaktion
- David Cover Housekeeping Logistics
- What we’ll talk about today Every relationship has its ups and downs Sometimes happiness is a matter of compromise And we discover flaws in our partners that we just learn to live with But some things are definitely deal breakers What role your CMS should play in your content marketing efforts Which areas of compatibility are most important for your website and content How to find the right match for your content and business needs The 11 tell-tale signs you should break up with your CMS
- First Song in the Mixtape: I Can’t Make You Love Me – Bonnie Raitt One clear sign that your current CMS isn’t a good fit is if you try to enlist content contributors and they’re intimidated by your current CMS and don’t want to use it.
- Second song in our CMS Break-Up Mixtape is I Heard It Through the Grapevine by Marvin Gaye.
- Once you let someone into the website or CMS, you don’t want to feel you need to keep your fingers crossed that they don’t tamper with something they shouldn’t. Can you limit who can take what action? Once content has been entered, is there a workflow system that alerts users by role that they need to take an action? Or do you need to hear it through the grapevine?
- Our 3rd song in the mixtape is Miley Cyrus’s Wrecking Ball
- We went with this song for two reasons: If you’re not a technical user of the CMS, a complex system may make you feel like YOU’RE a wrecking ball and you’re going to break something in the system. Or – If you’re not a technical user of the CMS, a complex system may make you take a wrecking ball to the whole, complex system.
- Song Four is Should I Stay or Should I Go from The Clash
- When someone reaches your website from a mobile device, you don’t want them to wonder if they should stay or go. A CMS should provide the option to easily extend across multiple device types. [facts about increased mobile usage]
- Fifth song is Whitney Houston’s classic song from the Bodyguard, I Will Always Love You. If you are reliant on a programmer for each and every design change, you’ll feel like you can’t make any moves without your Bodyguard in tow.
- Need some add’l technical notes.
- Much of the traffic that finds its way to your website today is from social channels. So when creating blog posts, product pages or other content on your site, you want to immediately share this socially. In addition to getting your content out quickly, you want to set up some controls so there aren’t any “Careless Whispers” that are shared that shouldn’t have been…
- Song Seven is Sinead O’Connor’s Nothing Compares 2 U. Unfortunately, Google is constantly comparing your content and your website all of the time – and a lot compares to you!
- Every Breath You Take from The Police is our Eighth Song.
- Carly Simon’s You’re So Vain is our Ninth Song in our CMS Break-Up Mixtape. When working with a Design agency, the can provide astounding design. But be sure that they don’t get vain and think the CMS is all about them. After your project is finished, you need to be able to own your website. Any updates that fall out of scope or occur beyond the end of a project will require another engagement and more money.
- Whitney Houston was the Queen of Heartbreak songs and her 2nd song in our mixtape is It’s Not Right, But It’s okay. With a CMS that doesn’t provide enough analytics, you may realize your content isn’t right, but without any insights, it’ll have to be okay.
- Yesterday, by The Beatles, is our 11th and final song today. When you are reliant on a technical resource – or anyone that isn’t you – to make incremental or full publishes, you are going to say “I needed it published yesterday” and they’re going to say “I’ll get to it when I can get to it.”
- Recap