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5 Digital Marketing
Challenges in 2016
You Need to be
Prepared For
#1 Interactive Content
Marketers will need to come up with more creative ideas and implement
innovative tech in order to c...
#2 Wider-scale MarTech Adoption
Marketing Technology (MarTech) will be more diverse, developed and user-
friendly in 2016....
#3"PaytoPlay"onSocialNetworks
Organically, Facebook only
shows a brand’s posts to 16% of
its fans and the tweet only
reach...
#4MarketingRelationshipManagement
According to Web Strategies Inc's forecast, marketers will increase total
digital market...
#5CustomizedMessageto
Customersindifferentchannels
Customers are used to ignoring mass-distributed messages. A brand needs...
To catch up with the
latest digital
marketing trends
and edge out your
competitors,
subscribe to Pepper
Gang's newsletter
...
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5 Digital Marketing Challenges in 2016 You Need to be Prepared For

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A new year is here; a new challenge is here. Are you ready for it? Your marketing plan should be updated to become more effective. What will be the main changes you should do in 2016? Take a look at our slideshare and you'll see.

Veröffentlicht in: Marketing

5 Digital Marketing Challenges in 2016 You Need to be Prepared For

  1. 1. 5 Digital Marketing Challenges in 2016 You Need to be Prepared For
  2. 2. #1 Interactive Content Marketers will need to come up with more creative ideas and implement innovative tech in order to create interactive content that have better efficiency in catching customer's attention. Example: Shoppable Video
  3. 3. #2 Wider-scale MarTech Adoption Marketing Technology (MarTech) will be more diverse, developed and user- friendly in 2016. The ones who can understand how to utilize MarTech to optimize strategy will become the new winners. Aruba Cloud-Based Beacon Management BuzzStream - Marketing Relationship Platform
  4. 4. #3"PaytoPlay"onSocialNetworks Organically, Facebook only shows a brand’s posts to 16% of its fans and the tweet only reaches about 10% of followers. Social media advertising is a must to just enter to the game, which means more budget and targeted social message needed. Also remember, social media like Facebook still keeps updating their algorithm and releasing new tools. Marketers will have to be responsive to any new changes ahead of competitors. Example: Facebook Instant let users view content in the app instead of leaving for the destination page, which affects SEO strategy and website traffic.
  5. 5. #4MarketingRelationshipManagement According to Web Strategies Inc's forecast, marketers will increase total digital marketing spend to 35% of total budget and 54.1% of them prioritize marketing content above all other marketing sub-groups in 2016. In the context of more self-generated content, distributing brand messages through self-owned media might be less efficient or need more budget to support. Hence marketing relationship with industry influencers becomes more and more important in content distribution and amplification strategy. Reaching out to communities and social groups will be a requirement.
  6. 6. #5CustomizedMessageto Customersindifferentchannels Customers are used to ignoring mass-distributed messages. A brand needs to personalized the conversation with customers to increase meaningful interaction and profit. The challenge is how to adopt the right marketing automation technology to make this process actionable and efficient. Leanplum allows marketers to create and automate highly targeted in-app messages and push notifications.
  7. 7. To catch up with the latest digital marketing trends and edge out your competitors, subscribe to Pepper Gang's newsletter now.

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