Mobile advertising isn't going anywhere and marketers & advertisers need to continue to be present on this platform. Here are some insider strategies for digital advertisers to try when it comes to advertising on mobile...

1. ADVERTISING
ON MOBILE
4 MUST-DO'S WHEN
PEPPERGANG.COM/BLOG

2. Since most of us have a mobile phone, you
know that there's no escaping ads or
promotions. Mobile advertising isn't going
anywhere and marketers & advertisers need to
continue to be present in this platform.
Here are some insider strategies for digital
advertisers to try when it comes to advertising
on mobile...
MOBILE
ADVERTISING

3. People are now spending more time than ever
before in mobile apps. According to an app
analytics company, Flurry, 86% of time spent
on mobile devices is in an app.
Remember, when advertising in mobile apps,
make sure your ad is 1. branding, not selling
and 2. integrates seamlessly into the apps
functions by complementing, not interrupting.
1. A D V E R T I S E O N
A P P S

4. Mobile location data gives insight about
consumers' behavior and habits. Brands can
target those mobile users, with the right
message, at the right time when they are in a
specific location that could persuade a
purchase decision.
This technique is very popular & effective for
brick-and-mortar stores who can target
customers when they're near the store's
location.
2. L O C A T I O N - B A S E D
A D V E R T I S I N G

5. Since mobile CPC's have increased
tremendously throughout the recent years, set
a mobile bid adjustment for the keywords at the
campaign or ad group level in Adwords.
Go to Settings > Devices
This way, you can set your mobile bids as a
percent of what you're paying for on PC's.
3. M O B I L E B I D
A D J U S T M E N T S

6. Creating this type of ad shows only to users searching
through their mobile phones. After creating one ad for
desktops, make another to show to mobile users.
Make sure you're sending them to a mobile landing page,
keeping the copy short & to-the-point, and promote
offers that are easy to perform on a mobile device
('call' instead of 'download).
4. M O B I L E - P R E F E R R E D
A D S

7. The future of mobile advertising seems to promise more
customer engagement and more revenue. Mobile
advertising gives us a deeper understanding of our target
audience & their behavior on their mobile phones.