2. HOT BIRD™ TV Awards:
a unique event for broadcasting professionals
> Annual competition initiated in 1998 –
unique in Europe.
> Joint initiative by Eutelsat and Eurovisioni
and SAT Expo
> Key objectives: to raise awareness of the
dimension of thematic satellite
broadcasting, and recognise diversity
and excellence
3. A unique event for broadcasting professionals
> Channels broadcasting through Eutelsat
satellites considered by independent
jury of media experts
> Growing channel participation –
more than 100 entries for the HOT BIRD™
TV Awards 2008
> Awards ceremony in Venice:
‘The Night of Satellites’ assembles over 200
international broadcasting professionals
4. The categories
• Children’s • Lifestyle
• Sports • Culture/Education
• Music • Cinema
• Documentaries • Fiction
• News • National Window
• HDTV • People’s Choice
5. How the event works
> Channels invited to submit sample
content to be viewed by jury
> Jury also views programming live to
complete their opinion
> Jury selects 3 nominees, including one
winner per category
> Visitors to industry websites vote for preferred
channel for People’s Choice Award.
6. Over 100 participating channels from 20 countries
HOT BIRD™ TV Awards 2008 winners:
> Children’s: Raisat Smash (Italy)
> Cinema: PropellerTV (UK)
> Culture: 365 Days TV (Russia
> Documentaries: The Biography Channel (Germany)
> Lifestyle: Alice (Italy), Türkmax (Turkey)
> Music: C-Music TV (UK)
> News: RBC-TV (Russia)
> Sport: Setanta (Ireland)
> National Window: TVR International (Romania)
> People’s Choice: Duna TV (Hungary)
> Fiction: Fox (Italy)
> High Definition: Melody Zen TV (France)
8. On-going Programme of Marketing Activities
Pre-marketing
Media relations
Direct mail via e-newsletters
Promotion at key industry conferences and exhibitions
Website exposure: Eutelsat, Satexpo, Eurovisioni, Hollywood Reporter, Lyngsat…
9. On-going Programme of Marketing Activities
Post-marketing
Video material for rebroadcasting by participating channels
Advertising
Media relations
E-newsletter with ceremony highlights
10. Sponsorship Opportunities
Leading up to the Event
Logo
Logo
• Your company logo to appear on
all promotions for the Awards
• Your logo and link to
your website featured on
www.hotbirdtvawards.com
• Your logo featured on call to
entry forms and channel
correspondence
11. Sponsorship Opportunities
During the Gala Ceremony
• Extensive branding at the gala ceremony, including your logo
displayed
on-stage
• A table for ten at the ceremony
(included in main sponsorship or as a separate option for €2,000)
Logo Table
12. Sponsorship Opportunities
After the Event
Advertisement featuring your
logo in key industry publications
Logo
Logo
13. HOT BIRD™ TV Awards 2009
12th edition to be held Friday 20 November in Venice
For more information:
> www.hotbirdtvawards.com
> e-mail: hba@satexpo.it
