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Introduction to Core
Concepts in Tour Guiding
Services
Prof. Josefino Tulabing Larena Jr, CPS, MPA
GOVERNMENT
TOUR OPERATOR
Conceptual Framework
Travel
Agency
Transportation
Accommodation
andFoodand
Beverage
Tourism
Attractions
Transportatio
n
World Tourism Growth
 1950, there are 25 million tourist
arrivals around the world
 2007 to 903 million in
 Forecasted by 2010 1 billion
 Forecasted by 2020 1.6 billion by
2020.
What is a Tour?
Coined from the Latin word tornare
and Greek tornos,meaning to circle
around the word “Tour” means to
come back to the point of origin
after going to a destination
elsewhere
( THEOBALD 1998)
What is Tour Guiding?
 "A tour guide (U.S.) or a tourist
guide(European) provides
assistance, information and cultural,
historical and contemporary heritage
interpretation to people on
organized tours and individual clients
at educational establishments,
religious and historical sites,
museums, and at venues of other
significant interest."
Why is Tourism Important?
 The World Bank 2005 estimates, 1.4
billion people are living in the poverty
line.
 New threshold for extreme poverty using
the 2005 prices is now pegged at $1.25.
 The multiplier effect is experienced on
other industries like handicrafts,
agriculture, fisheries and transport.
Nature of Tour Reception & Guiding
 First impression of tourists play a
very important role
 Receiving tourists is just like
receiving guests in your home
 Show the best without boasting or
overdoing
 Guiding is not simply telling them “to
your left, to your left”, there’s a lot
more into it.
Tour Guide
 An individual, who, either as an
employee or affiliate of a duly
licensed travel & tour agency, GUIDE
tourist, both foreign and domestic, for
a fee, commission or any lawful form
of remuneration.
Qualities of an effective Tour Guide
 Love of country
 Pleasing personality
 Must have a genuine interest in people
 Resourcefulness
 Trustworthy
 Tactfulness
 Good sense of leadership
 Good communication skills
Qualities of an effective Tour Guide
 Good health
 Punctual
 Responsible, sensible and dedicated
 Confident
 Good sense of humor
 Analytical mindset ( above-normal
perception)
Tour Guide
 Must be Filipino citizen;
 At least 2nd
year college;
 Pass the qualifying interview by DOT;
 Must undergo and pass a DOT-
sponsored seminar;
 LGU – licensed;
 DOT – accredited
Roles of a Tour Guide
 Meeting and Greeting the Tour
participants upon arrival and
facilitating introduction
 Coordinating pre
arranged
accommodation and
transport and making
sure that tour
participants are
comfortable
 Coordinationg pre –arranged tours
including visits to local attractions shop
restaurants etc.
 Leading tour groups and pointing out
places of interest.
 Preparing and presenting tour guide
spiels called tour commentaries.
 Attending to operational problems,
such as booking errors and changes,
lost bags or sickness and providing
first aid if needed.
 Preparing and submitting written
reports of how the day’s tour turned
out, including financial report and
other administrative work
Duties and Responsibilities
 Provide them information and explanations
about the place honestly without prejudice;
 Ensure a factual presentation, make sure to
distinguish the truth stories, legends,
traditions;
 Act fairly and reasonably in all dealings with
colleagues and co-workers;
 Always act with tact and diplomacy in
dealing with the guests
Duties and Responsibilities
 Always report for duty healthy and
positive
 Never take advantage of the ignorance of
the tourists
 Never allow yourself to be used by
unscrupulous organizations who want to
take advantage of the tourists
 Use common sense and be honest by
saying “ I don’t know,…I will check,..”
Duties and Responsibilities
 Ensure guest’s safety, warn them on:
 Plants that might cause some allergies
 Food and drinks that might not suit their
digestive system
 Elevation for those with vertigo and fear
of height
 Dogs that might bite
 Presence of pickpockets in crowded
areas
Duties and Responsibilities
 Protect the reputation of tourism by
making every assignment a treat,
with respect to the environment,
wildlife, sights & monuments, local
customs & traditions
 Act responsibly as representative of
the country and the people
Thank you so much

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Tour Guiding

  • 1. Introduction to Core Concepts in Tour Guiding Services Prof. Josefino Tulabing Larena Jr, CPS, MPA
  • 3. World Tourism Growth  1950, there are 25 million tourist arrivals around the world  2007 to 903 million in  Forecasted by 2010 1 billion  Forecasted by 2020 1.6 billion by 2020.
  • 4. What is a Tour? Coined from the Latin word tornare and Greek tornos,meaning to circle around the word “Tour” means to come back to the point of origin after going to a destination elsewhere ( THEOBALD 1998)
  • 5. What is Tour Guiding?  "A tour guide (U.S.) or a tourist guide(European) provides assistance, information and cultural, historical and contemporary heritage interpretation to people on organized tours and individual clients at educational establishments, religious and historical sites, museums, and at venues of other significant interest."
  • 6. Why is Tourism Important?  The World Bank 2005 estimates, 1.4 billion people are living in the poverty line.  New threshold for extreme poverty using the 2005 prices is now pegged at $1.25.  The multiplier effect is experienced on other industries like handicrafts, agriculture, fisheries and transport.
  • 7. Nature of Tour Reception & Guiding  First impression of tourists play a very important role  Receiving tourists is just like receiving guests in your home  Show the best without boasting or overdoing  Guiding is not simply telling them “to your left, to your left”, there’s a lot more into it.
  • 8. Tour Guide  An individual, who, either as an employee or affiliate of a duly licensed travel & tour agency, GUIDE tourist, both foreign and domestic, for a fee, commission or any lawful form of remuneration.
  • 9. Qualities of an effective Tour Guide  Love of country  Pleasing personality  Must have a genuine interest in people  Resourcefulness  Trustworthy  Tactfulness  Good sense of leadership  Good communication skills
  • 10. Qualities of an effective Tour Guide  Good health  Punctual  Responsible, sensible and dedicated  Confident  Good sense of humor  Analytical mindset ( above-normal perception)
  • 11. Tour Guide  Must be Filipino citizen;  At least 2nd year college;  Pass the qualifying interview by DOT;  Must undergo and pass a DOT- sponsored seminar;  LGU – licensed;  DOT – accredited
  • 12. Roles of a Tour Guide  Meeting and Greeting the Tour participants upon arrival and facilitating introduction
  • 13.  Coordinating pre arranged accommodation and transport and making sure that tour participants are comfortable
  • 14.  Coordinationg pre –arranged tours including visits to local attractions shop restaurants etc.
  • 15.  Leading tour groups and pointing out places of interest.
  • 16.  Preparing and presenting tour guide spiels called tour commentaries.
  • 17.  Attending to operational problems, such as booking errors and changes, lost bags or sickness and providing first aid if needed.
  • 18.  Preparing and submitting written reports of how the day’s tour turned out, including financial report and other administrative work
  • 19. Duties and Responsibilities  Provide them information and explanations about the place honestly without prejudice;  Ensure a factual presentation, make sure to distinguish the truth stories, legends, traditions;  Act fairly and reasonably in all dealings with colleagues and co-workers;  Always act with tact and diplomacy in dealing with the guests
  • 20. Duties and Responsibilities  Always report for duty healthy and positive  Never take advantage of the ignorance of the tourists  Never allow yourself to be used by unscrupulous organizations who want to take advantage of the tourists  Use common sense and be honest by saying “ I don’t know,…I will check,..”
  • 21. Duties and Responsibilities  Ensure guest’s safety, warn them on:  Plants that might cause some allergies  Food and drinks that might not suit their digestive system  Elevation for those with vertigo and fear of height  Dogs that might bite  Presence of pickpockets in crowded areas
  • 22. Duties and Responsibilities  Protect the reputation of tourism by making every assignment a treat, with respect to the environment, wildlife, sights & monuments, local customs & traditions  Act responsibly as representative of the country and the people
  • 23.
  • 24. Thank you so much