The document discusses tips for effective visual marketing on social media. It recommends creating or curating great content, with 85% being other people's content and 15% your own original content. It also recommends designing or finding visuals like photos, graphics, and images to accompany all blog and social media posts. Key advice includes optimizing images for different platforms by using the right sizes, adding alt text descriptions, and deploying images with every social media post. Various design tools and specific visual marketing tactics are also presented.

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#ArtofSocial

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@GuyKawasaki
Chief Evangelist of Canva
Co-author, The Art of Social Media
and twelve other books
@PegFitzpatrick
Social Media Strategist
Co-author, The Art of Social Media

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Create powerful, optimized visual elements
Attract more readers and engagement
Implement a broad selection of visual
marketing power tips
In this presentation, you'll learn tips and tricks
that will help you create your own fantastic
visual marketing.

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Step one:
Create or curate great content
You'll need to boost your content creation with
OPC (other people's content) to round out your
social media sharing. 85% OPC, 15% your own

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If you have a blog or website,
every post needs an image.
Get your tech on and set up Open Graph to
optimize your blog images. Or hire a tech person.
Standard blog image size is
560 pixels x 315 pixels.

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Step two:
Design (or find) your visuals
Make sure you have permission to use photos.
Take your own photos
Use stock photos
Image sources: Canva, Stocksy, Flickr
Create your own original graphics

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Step three: Optimize your visuals
Check on desktop, mobile, and tablet.
Go big!Size counts

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This can be a custom
image you design.
Or the image that comes through with
Open Graph from the blog that populates
when you embed a post.

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Create the right size image
Twitter 1024 pixels x 512 pixels
Facebook 940 pixels x 788 pixels
Instagram 640 pixels x 640 pixels
Google+ You can use any of these
Pinterest 735 pixels x 1102 pixels

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Power tip:
Use pre-set
sizes in Canva

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Name your images
Images rank high in Google search.
Add an Alt Attribute (alt tag) on your images. This
becomes the Pinterest description.
Use keywords for your content.

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Step four: Deploy!
Every social media
post should include
an image.
and yes, we mean every post.

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DESIGN TOOL BOX
• Eye Dropper Chrome Extension
• Canva
• Word Swag app for smartphones
• Over app for smartphones

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Harness the power

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PRO TIPS
in action
visual marketing
Please try this at home, kids!

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1. Maximize Twitter Images

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2. Embrace Pinterest

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3. Make Photo Albums

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4. Create Snappy Flipagrams

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5. Shoot Slow-Motion Video

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6. Embed Native Facebook Video

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7. Embed SlideShare Presentations

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8. Repurpose Google+ Hangouts

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9. Add Infographics

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10. Experiment with Hyperlapse

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11. Automate Facebook Graphics

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12. Animate with GIFs

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Go forth and design!
@GuyKawasaki
@PegFitzpatrick
Artof.Social