1. Professor David Magleby Brigham Young University Politics Now

3. 2008 marked the end of public financing of presidential campaigns

4. Surge in individual contributions to candidates, parties and PACs

5. Key players: Donors giving near the maximum allowable, smaller donors, Party Committees

6. The internet as a means to raise money/activate individuals

7. Obama , ActBlue

8. Democrats well-funded, better coordinated this year

9. Democrats took over the advantage with individual donors

10. Different roles for allied groups

11. Less 527 activity

12. No game changing ads/attacks

13. Dem. groups more active, better coordinated

14. Dems. caught up with GOP in lists/microtargetingHighlights of the 2008 Election

15. Federal Election Act of 1971 (FECA) Contribution limits and disclosure Court challenges Federal Election Commission (FEC) Soft money Bipartisan Campaign Reform Act (BCRA) Soft money Contribution limits and disclosure Electioneering communications Court challenges Changing Rules

16. Figure 1:Individual Contribution Limits Under BCRA

17. Table 1:Overall Spending in Federal Elections2000-2008 (in millions) Source: David Magleby, Financing the 2008 Election (forthcoming)

18. Figure 2:Cumulative Itemized Receipts from Individuals to the Presidential Nominees and the RNC & DNC, 2004 & 2008 (by week) Source: David Magleby, Financing the 2008 Election (forthcoming)

19. Figure 3:Percentage Coming From Unitemized Contributions to Presidential Candidates Source: David Magleby, Financing the 2008 Election (forthcoming)

20. Incumbency and fundraising (presidential and congressional) PAC pragmatism DSCC and DCCC successes in 2006 and 2008 Coordinated groups The Internet Democratic Advantage

21. The economy Declines in Obama popularity Possible enthusiasm advantage Electoral map Republican Opportunities