Foredraget til Monica Eriksen fra Oslo City på seminaret Brilliant Collaboration 4. desember 2014. På Oslo City finnes det ingen ansatte men….Cityzens! «Only for Oslo Cityzens» er historien om hvordan det umulige ble mulig, om hvordan internkultur ble bygget opp stein for stein. Resultatene brakte Oslo City til nye høyder og imponerte juryer på både nasjonalt og internasjonalt nivå. Måten ting gjøres på er utenom det vanlige og gir moderne shoppingcenter management en ny pust. Mye av dette kan implementeres i DIN organisasjon. Spørsmålet er : Tør DU?

1. Hvordan Bygge kultur

3. The siTuaTion
Oslo is the oldest of the Scandinavian capitals, its history dates back
over a thousand years, to the time when the first settlements were
built at the inlet of the Oslo fjord.
The capital, with 600 000 inhabitants, is characterized by a mix of old
and new architecture, parks, hills, museums, monuments, forests and
the fjord. Oslo is a vibrant city, excellent for shopping, culture, and
sports, and has a wide range of good restaurants and a lively nightlife.
“Oslo City” opened in 1988 and with 12 million customers per year;
the center is the most visited and famous shopping center in Norway.
The center is owned by DNB Næringseiendom AS and is located in
the middle of the town, close to the central railway station and Oslo’s
commuter hub.
In 2005 the center was extended with a new floor and became the
largest city center in the country with a total of 79,791 sqm, 26,620
sqm dedicated to shopping. In addition to the 91 shops, the shopping
center provides healthcare facilities, tailor and key services, several
offices and 450 parking spots. The main shops are: Vinmonopolet, H&M,
Meny, Cubus, Lindex, KappAhl, Clas Ohlson, Vero Moda, Jack & Jones
and Bik Bok.
“Oslo city” is the number one choice for city dwellers and tourists. The
center can be described as a “young” shopping center: 55% of customers
are under the age of 29 and 61% of them are female. A new center
manager started in the later half of 2012.
Background
VIDEO 1

4. The siTuaTion
Oslo is the oldest of the Scandinavian capitals, its history dates back
over a thousand years, to the time when the first settlements were
built at the inlet of the Oslo fjord.
The capital, with 600 000 inhabitants, is characterized by a mix of old
and new architecture, parks, hills, museums, monuments, forests and
the fjord. Oslo is a vibrant city, excellent for shopping, culture, and
sports, and has a wide range of good restaurants and a lively nightlife.
“Oslo City” opened in 1988 and with 12 million customers per year;
the center is the most visited and famous shopping center in Norway.
The center is owned by DNB Næringseiendom AS and is located in
the middle of the town, close to the central railway station and Oslo’s
commuter hub.
In 2005 the center was extended with a new floor and became the
largest city center in the country with a total of 79,791 sqm, 26,620
sqm dedicated to shopping. In addition to the 91 shops, the shopping
center provides healthcare facilities, tailor and key services, several
offices and 450 parking spots. The main shops are: Vinmonopolet, H&M,
Meny, Cubus, Lindex, KappAhl, Clas Ohlson, Vero Moda, Jack & Jones
and Bik Bok.
“Oslo city” is the number one choice for city dwellers and tourists. The
center can be described as a “young” shopping center: 55% of customers
are under the age of 29 and 61% of them are female. A new center
manager started in the later half of 2012.
Background
Noe måtte gjøres...

5. The siTuaTion
Oslo is the oldest of the Scandinavian capitals, its history dates back
over a thousand years, to the time when the first settlements were
built at the inlet of the Oslo fjord.
The capital, with 600 000 inhabitants, is characterized by a mix of old
and new architecture, parks, hills, museums, monuments, forests and
the fjord. Oslo is a vibrant city, excellent for shopping, culture, and
sports, and has a wide range of good restaurants and a lively nightlife.
“Oslo City” opened in 1988 and with 12 million customers per year;
the center is the most visited and famous shopping center in Norway.
The center is owned by DNB Næringseiendom AS and is located in
the middle of the town, close to the central railway station and Oslo’s
commuter hub.
In 2005 the center was extended with a new floor and became the
largest city center in the country with a total of 79,791 sqm, 26,620
sqm dedicated to shopping. In addition to the 91 shops, the shopping
center provides healthcare facilities, tailor and key services, several
offices and 450 parking spots. The main shops are: Vinmonopolet, H&M,
Meny, Cubus, Lindex, KappAhl, Clas Ohlson, Vero Moda, Jack & Jones
and Bik Bok.
“Oslo city” is the number one choice for city dwellers and tourists. The
center can be described as a “young” shopping center: 55% of customers
are under the age of 29 and 61% of them are female. A new center
manager started in the later half of 2012.
Background
Vi skrev om reglene for
kjøpesenter management….

7. The siTuaTion
Oslo is the oldest of the Scandinavian capitals, its history dates back
over a thousand years, to the time when the first settlements were
built at the inlet of the Oslo fjord.
The capital, with 600 000 inhabitants, is characterized by a mix of old
and new architecture, parks, hills, museums, monuments, forests and
the fjord. Oslo is a vibrant city, excellent for shopping, culture, and
sports, and has a wide range of good restaurants and a lively nightlife.
“Oslo City” opened in 1988 and with 12 million customers per year;
the center is the most visited and famous shopping center in Norway.
The center is owned by DNB Næringseiendom AS and is located in
the middle of the town, close to the central railway station and Oslo’s
commuter hub.
In 2005 the center was extended with a new floor and became the
largest city center in the country with a total of 79,791 sqm, 26,620
sqm dedicated to shopping. In addition to the 91 shops, the shopping
center provides healthcare facilities, tailor and key services, several
offices and 450 parking spots. The main shops are: Vinmonopolet, H&M,
Meny, Cubus, Lindex, KappAhl, Clas Ohlson, Vero Moda, Jack & Jones
and Bik Bok.
“Oslo city” is the number one choice for city dwellers and tourists. The
center can be described as a “young” shopping center: 55% of customers
are under the age of 29 and 61% of them are female. A new center
manager started in the later half of 2012.
BackgroundFASE 1: TEASER
September 2012 - “Only for Oslo Cityzens” konseptet ble presentert på butikkledermøte.
Phase one: teaserased on a closed
o Cityzens”. With
to participate in
atically discussed,
it’s “Cityzens”.
h strong, original
hrough Facebook
During a common meeting September 2012, center management teased
the launch of Only For Oslo Cityzens through a short video.
participate in shaping the future of the center “on the go”.
Phase one: teasered on a closed
Cityzens”. With
participate in
cally discussed,
s “Cityzens”.
strong, original
ough Facebook
During a common meeting September 2012, center management teased
the launch of Only For Oslo Cityzens through a short video.
Phase one: teasersed on a closed
Cityzens”. With
o participate in
ically discussed,
’s “Cityzens”.
strong, original
rough Facebook
During a common meeting September 2012, center management teased
the launch of Only For Oslo Cityzens through a short video.
participate in shaping the future of the center “on the go”.

8. The siTuaTion
Oslo is the oldest of the Scandinavian capitals, its history dates back
over a thousand years, to the time when the first settlements were
built at the inlet of the Oslo fjord.
The capital, with 600 000 inhabitants, is characterized by a mix of old
and new architecture, parks, hills, museums, monuments, forests and
the fjord. Oslo is a vibrant city, excellent for shopping, culture, and
sports, and has a wide range of good restaurants and a lively nightlife.
“Oslo City” opened in 1988 and with 12 million customers per year;
the center is the most visited and famous shopping center in Norway.
The center is owned by DNB Næringseiendom AS and is located in
the middle of the town, close to the central railway station and Oslo’s
commuter hub.
In 2005 the center was extended with a new floor and became the
largest city center in the country with a total of 79,791 sqm, 26,620
sqm dedicated to shopping. In addition to the 91 shops, the shopping
center provides healthcare facilities, tailor and key services, several
offices and 450 parking spots. The main shops are: Vinmonopolet, H&M,
Meny, Cubus, Lindex, KappAhl, Clas Ohlson, Vero Moda, Jack & Jones
and Bik Bok.
“Oslo city” is the number one choice for city dwellers and tourists. The
center can be described as a “young” shopping center: 55% of customers
are under the age of 29 and 61% of them are female. A new center
manager started in the later half of 2012.
BackgroundFASE 2: PRESENTASJON AV KONSEPTET
Phase two: Presentation of the concePt
11. october 2012, the concePt was Presented and exPlained
to shoP managers.
Shop managers was invited to become members of our FB group:
Only for Oslo Cityzens and further to invite their staff to become
followers. We organized an intern competition and gave employees
the possibility to win prizes.
to shoP managers.
Shop managers was invited to become members of our FB group:
Only for Oslo Cityzens and further to invite their staff to become
followers. We organized an intern competition and gave employees
the possibility to win prizes.
to shoP managers.
Shop managers was invited to become members of our FB group:
Only for Oslo Cityzens and further to invite their staff to become
followers. We organized an intern competition and gave employees
the possibility to win prizes.
Oktober 2012: Konseptet ble lansert for butikksjefene.

9. The siTuaTion
Oslo is the oldest of the Scandinavian capitals, its history dates back
over a thousand years, to the time when the first settlements were
built at the inlet of the Oslo fjord.
The capital, with 600 000 inhabitants, is characterized by a mix of old
and new architecture, parks, hills, museums, monuments, forests and
the fjord. Oslo is a vibrant city, excellent for shopping, culture, and
sports, and has a wide range of good restaurants and a lively nightlife.
“Oslo City” opened in 1988 and with 12 million customers per year;
the center is the most visited and famous shopping center in Norway.
The center is owned by DNB Næringseiendom AS and is located in
the middle of the town, close to the central railway station and Oslo’s
commuter hub.
In 2005 the center was extended with a new floor and became the
largest city center in the country with a total of 79,791 sqm, 26,620
sqm dedicated to shopping. In addition to the 91 shops, the shopping
center provides healthcare facilities, tailor and key services, several
offices and 450 parking spots. The main shops are: Vinmonopolet, H&M,
Meny, Cubus, Lindex, KappAhl, Clas Ohlson, Vero Moda, Jack & Jones
and Bik Bok.
“Oslo city” is the number one choice for city dwellers and tourists. The
center can be described as a “young” shopping center: 55% of customers
are under the age of 29 and 61% of them are female. A new center
manager started in the later half of 2012.
Background“Only for Oslo Cityzens” ble markedsført internt via mail, intranet og plakater.
FASE 2: PRESENTASJON AV KONSEPTET

10. The siTuaTion
Oslo is the oldest of the Scandinavian capitals, its history dates back
over a thousand years, to the time when the first settlements were
built at the inlet of the Oslo fjord.
The capital, with 600 000 inhabitants, is characterized by a mix of old
and new architecture, parks, hills, museums, monuments, forests and
the fjord. Oslo is a vibrant city, excellent for shopping, culture, and
sports, and has a wide range of good restaurants and a lively nightlife.
“Oslo City” opened in 1988 and with 12 million customers per year;
the center is the most visited and famous shopping center in Norway.
The center is owned by DNB Næringseiendom AS and is located in
the middle of the town, close to the central railway station and Oslo’s
commuter hub.
In 2005 the center was extended with a new floor and became the
largest city center in the country with a total of 79,791 sqm, 26,620
sqm dedicated to shopping. In addition to the 91 shops, the shopping
center provides healthcare facilities, tailor and key services, several
offices and 450 parking spots. The main shops are: Vinmonopolet, H&M,
Meny, Cubus, Lindex, KappAhl, Clas Ohlson, Vero Moda, Jack & Jones
and Bik Bok.
“Oslo city” is the number one choice for city dwellers and tourists. The
center can be described as a “young” shopping center: 55% of customers
are under the age of 29 and 61% of them are female. A new center
manager started in the later half of 2012.
BackgroundFASE 2: IMPLEMENTERING AV KONSEPTET
16.october:duringthefirstfivedaysofoPeration,
518 emPloyees became followers.
the concePt was Promoted
on the old intranet site and sms.
16.october:duringthefirstfivedaysofoPeration,
518 emPloyees became followers.
the concePt was Promoted
on the old intranet site and sms.
16. Oktober: Etter 5 dager hadde 518 ansatte blitt tilhengere på FB gruppen.

11. The siTuaTion
Oslo is the oldest of the Scandinavian capitals, its history dates back
over a thousand years, to the time when the first settlements were
built at the inlet of the Oslo fjord.
The capital, with 600 000 inhabitants, is characterized by a mix of old
and new architecture, parks, hills, museums, monuments, forests and
the fjord. Oslo is a vibrant city, excellent for shopping, culture, and
sports, and has a wide range of good restaurants and a lively nightlife.
“Oslo City” opened in 1988 and with 12 million customers per year;
the center is the most visited and famous shopping center in Norway.
The center is owned by DNB Næringseiendom AS and is located in
the middle of the town, close to the central railway station and Oslo’s
commuter hub.
In 2005 the center was extended with a new floor and became the
largest city center in the country with a total of 79,791 sqm, 26,620
sqm dedicated to shopping. In addition to the 91 shops, the shopping
center provides healthcare facilities, tailor and key services, several
offices and 450 parking spots. The main shops are: Vinmonopolet, H&M,
Meny, Cubus, Lindex, KappAhl, Clas Ohlson, Vero Moda, Jack & Jones
and Bik Bok.
“Oslo city” is the number one choice for city dwellers and tourists. The
center can be described as a “young” shopping center: 55% of customers
are under the age of 29 and 61% of them are female. A new center
manager started in the later half of 2012.
BackgroundFASE 2: INTERN MERKEVAREBYGGINGmerry christmas cityzens!
A Christmas gift from center management
to all our staff – a memory stick.
merry christmas cityzens!
A Christmas gift from center management
to all our staff – a memory stick.

12. The siTuaTion
Oslo is the oldest of the Scandinavian capitals, its history dates back
over a thousand years, to the time when the first settlements were
built at the inlet of the Oslo fjord.
The capital, with 600 000 inhabitants, is characterized by a mix of old
and new architecture, parks, hills, museums, monuments, forests and
the fjord. Oslo is a vibrant city, excellent for shopping, culture, and
sports, and has a wide range of good restaurants and a lively nightlife.
“Oslo City” opened in 1988 and with 12 million customers per year;
the center is the most visited and famous shopping center in Norway.
The center is owned by DNB Næringseiendom AS and is located in
the middle of the town, close to the central railway station and Oslo’s
commuter hub.
In 2005 the center was extended with a new floor and became the
largest city center in the country with a total of 79,791 sqm, 26,620
sqm dedicated to shopping. In addition to the 91 shops, the shopping
center provides healthcare facilities, tailor and key services, several
offices and 450 parking spots. The main shops are: Vinmonopolet, H&M,
Meny, Cubus, Lindex, KappAhl, Clas Ohlson, Vero Moda, Jack & Jones
and Bik Bok.
“Oslo city” is the number one choice for city dwellers and tourists. The
center can be described as a “young” shopping center: 55% of customers
are under the age of 29 and 61% of them are female. A new center
manager started in the later half of 2012.
BackgroundFASE 3: OPPFØLGING
Alle rapporter, tall og annen viktig informasjon ble raskt og effektivt presentert på FB veggen.
Phase three: follow-uP
video
All news was presented through video, made in our own TV studio.
raPPorts
All numbers of interest, like revenue, footfall, store performance etc.,
were presented in real time through designed Facebook wall posts.
Phase three: follow-uP
video
All news was presented through video, made in our own TV studio.
raPPorts
All numbers of interest, like revenue, footfall, store performance etc.,
were presented in real time through designed Facebook wall posts.

13. The siTuaTion
Oslo is the oldest of the Scandinavian capitals, its history dates back
over a thousand years, to the time when the first settlements were
built at the inlet of the Oslo fjord.
The capital, with 600 000 inhabitants, is characterized by a mix of old
and new architecture, parks, hills, museums, monuments, forests and
the fjord. Oslo is a vibrant city, excellent for shopping, culture, and
sports, and has a wide range of good restaurants and a lively nightlife.
“Oslo City” opened in 1988 and with 12 million customers per year;
the center is the most visited and famous shopping center in Norway.
The center is owned by DNB Næringseiendom AS and is located in
the middle of the town, close to the central railway station and Oslo’s
commuter hub.
In 2005 the center was extended with a new floor and became the
largest city center in the country with a total of 79,791 sqm, 26,620
sqm dedicated to shopping. In addition to the 91 shops, the shopping
center provides healthcare facilities, tailor and key services, several
offices and 450 parking spots. The main shops are: Vinmonopolet, H&M,
Meny, Cubus, Lindex, KappAhl, Clas Ohlson, Vero Moda, Jack & Jones
and Bik Bok.
“Oslo city” is the number one choice for city dwellers and tourists. The
center can be described as a “young” shopping center: 55% of customers
are under the age of 29 and 61% of them are female. A new center
manager started in the later half of 2012.
Background
Phase three: follow-uP
engagement
An important issue, stock distribution, was democratically discussed
and new solutions emerged.
86 persons have a say about how we should improve stock distribution.
These suggestions are now implemented and contribute to better
warehouse logistics.
enthusiasm
Enthusiasm reached a whole new level. One of our employees initiated,
led and executed in collaboration with center management a successful
marketing campaign. The campaign was born out of a Facebook wall
post, quickly gained momentum and within three weeks “Christmas
Shopping” became a reality.
The employee led c ampaign resulted in a 34,1% revenue increase
compared to the same period in 2011, and a 14,9% increase in footfall.
This was the first time in center history, that an employee initiated and
took ownership of a marketing campaign. Truly exemplifying Cityzen
power!
Engasjement: “Cristmas Shopping” ble den første kampanjen noen sinne som var initiert av en ansatt!
FASE 3: OPPFØLGING

14. The siTuaTion
Oslo is the oldest of the Scandinavian capitals, its history dates back
over a thousand years, to the time when the first settlements were
built at the inlet of the Oslo fjord.
The capital, with 600 000 inhabitants, is characterized by a mix of old
and new architecture, parks, hills, museums, monuments, forests and
the fjord. Oslo is a vibrant city, excellent for shopping, culture, and
sports, and has a wide range of good restaurants and a lively nightlife.
“Oslo City” opened in 1988 and with 12 million customers per year;
the center is the most visited and famous shopping center in Norway.
The center is owned by DNB Næringseiendom AS and is located in
the middle of the town, close to the central railway station and Oslo’s
commuter hub.
In 2005 the center was extended with a new floor and became the
largest city center in the country with a total of 79,791 sqm, 26,620
sqm dedicated to shopping. In addition to the 91 shops, the shopping
center provides healthcare facilities, tailor and key services, several
offices and 450 parking spots. The main shops are: Vinmonopolet, H&M,
Meny, Cubus, Lindex, KappAhl, Clas Ohlson, Vero Moda, Jack & Jones
and Bik Bok.
“Oslo city” is the number one choice for city dwellers and tourists. The
center can be described as a “young” shopping center: 55% of customers
are under the age of 29 and 61% of them are female. A new center
manager started in the later half of 2012.
BackgroundInspirasjon: Senterlederkontoret og et gammelt møterom ble omdannet til en fantastisk “Cityzens Lounge”.
FASE 3: OPPFØLGING

15. The siTuaTion
Oslo is the oldest of the Scandinavian capitals, its history dates back
over a thousand years, to the time when the first settlements were
built at the inlet of the Oslo fjord.
The capital, with 600 000 inhabitants, is characterized by a mix of old
and new architecture, parks, hills, museums, monuments, forests and
the fjord. Oslo is a vibrant city, excellent for shopping, culture, and
sports, and has a wide range of good restaurants and a lively nightlife.
“Oslo City” opened in 1988 and with 12 million customers per year;
the center is the most visited and famous shopping center in Norway.
The center is owned by DNB Næringseiendom AS and is located in
the middle of the town, close to the central railway station and Oslo’s
commuter hub.
In 2005 the center was extended with a new floor and became the
largest city center in the country with a total of 79,791 sqm, 26,620
sqm dedicated to shopping. In addition to the 91 shops, the shopping
center provides healthcare facilities, tailor and key services, several
offices and 450 parking spots. The main shops are: Vinmonopolet, H&M,
Meny, Cubus, Lindex, KappAhl, Clas Ohlson, Vero Moda, Jack & Jones
and Bik Bok.
“Oslo city” is the number one choice for city dwellers and tourists. The
center can be described as a “young” shopping center: 55% of customers
are under the age of 29 and 61% of them are female. A new center
manager started in the later half of 2012.
Background
Employees satisfaction regarding internal communication
increased with 4 points (from 67 to 71)
Employees satisfaction regarding management increased with
22 points (from 63 to 85)
Meeting attendance at the end of 2012 reached 85% of shop
managers. Compared to status prior to Only For Oslo Cityzens,
attendance numbers have more than doubled.
Numbers of followers on Cityzens after 5 days: 518
Numbers of followers on Cityzens by end of December 2012:
705 ( 83% of all full-time employees)
REsults
ChrisTmas shopping:
Income growth: +34,1%
Footfall: +14,9%
Ansattes tilfredshet med intern kommunikasjon
økte med 4 poeng (67-71).
Ansattes tilfredshet vedrørende ledelsen økte
med 22 poeng (63-85).
Oppmøte på butikksjefmøte ved utgangen av
2012 nådde 85%. Sammenlignet med status før
“Only For Oslo Cityzens”, har antall fremmøtte
mer enn doblet seg.
Antall tilhengere på Cityzens etter 5 dager: 518.
Antall tilhengere på Cityzens ved utgangen av
desember 2012: 705 (83% av alle heltidsansatte).
JULESHOPPING
Inntektsvekst: + 34,1%
Kundebesøk: + 14,9%
Resultater

16. The siTuaTion
Oslo is the oldest of the Scandinavian capitals, its history dates back
over a thousand years, to the time when the first settlements were
built at the inlet of the Oslo fjord.
The capital, with 600 000 inhabitants, is characterized by a mix of old
and new architecture, parks, hills, museums, monuments, forests and
the fjord. Oslo is a vibrant city, excellent for shopping, culture, and
sports, and has a wide range of good restaurants and a lively nightlife.
“Oslo City” opened in 1988 and with 12 million customers per year;
the center is the most visited and famous shopping center in Norway.
The center is owned by DNB Næringseiendom AS and is located in
the middle of the town, close to the central railway station and Oslo’s
commuter hub.
In 2005 the center was extended with a new floor and became the
largest city center in the country with a total of 79,791 sqm, 26,620
sqm dedicated to shopping. In addition to the 91 shops, the shopping
center provides healthcare facilities, tailor and key services, several
offices and 450 parking spots. The main shops are: Vinmonopolet, H&M,
Meny, Cubus, Lindex, KappAhl, Clas Ohlson, Vero Moda, Jack & Jones
and Bik Bok.
“Oslo city” is the number one choice for city dwellers and tourists. The
center can be described as a “young” shopping center: 55% of customers
are under the age of 29 and 61% of them are female. A new center
manager started in the later half of 2012.
BackgroundBUDSJETT
For “Only for Oslo Cityzens” konseptet ble det i 2012 brukt 1,2% av markedsføringsbudsjettet.
budget
Oslo City expenses tied to the “Only for Oslo Cityzens”
campaign was 22 300 euro.
Oslo City’s marketing budget 2012 was 1,8 million
euro. For the “Only for Oslo Cityzens”, the center
therefore used 1,2 % of the 2012 budget.
what?
Prizes - internal
contest “only for oslo
cityzens”
film Production
Pos activities:
flyers, Posters, lanyards
memory sticks etc.
advertisment agency
total
how much?
400 euro
2 400 euro
18 000 euro
1500 euro
22 300 euro
HVA HVOR MYE
Premier: Kr. 3 500
- Intern konkurranse
"Only for Oslo Cityzens"
Filmproduksjon: Kr. 21 000
Intern markedsføring: Kr. 157 500
Flyers, plakater, nøkkelbånd,
minnepinner etc.
Reklamebyrå: Kr. 13 000
TOTALT KR. 194 800

17. The siTuaTion
Oslo is the oldest of the Scandinavian capitals, its history dates back
over a thousand years, to the time when the first settlements were
built at the inlet of the Oslo fjord.
The capital, with 600 000 inhabitants, is characterized by a mix of old
and new architecture, parks, hills, museums, monuments, forests and
the fjord. Oslo is a vibrant city, excellent for shopping, culture, and
sports, and has a wide range of good restaurants and a lively nightlife.
“Oslo City” opened in 1988 and with 12 million customers per year;
the center is the most visited and famous shopping center in Norway.
The center is owned by DNB Næringseiendom AS and is located in
the middle of the town, close to the central railway station and Oslo’s
commuter hub.
In 2005 the center was extended with a new floor and became the
largest city center in the country with a total of 79,791 sqm, 26,620
sqm dedicated to shopping. In addition to the 91 shops, the shopping
center provides healthcare facilities, tailor and key services, several
offices and 450 parking spots. The main shops are: Vinmonopolet, H&M,
Meny, Cubus, Lindex, KappAhl, Clas Ohlson, Vero Moda, Jack & Jones
and Bik Bok.
“Oslo city” is the number one choice for city dwellers and tourists. The
center can be described as a “young” shopping center: 55% of customers
are under the age of 29 and 61% of them are female. A new center
manager started in the later half of 2012.
Background
VIDEO 2

18. The siTuaTion
Oslo is the oldest of the Scandinavian capitals, its history dates back
over a thousand years, to the time when the first settlements were
built at the inlet of the Oslo fjord.
The capital, with 600 000 inhabitants, is characterized by a mix of old
and new architecture, parks, hills, museums, monuments, forests and
the fjord. Oslo is a vibrant city, excellent for shopping, culture, and
sports, and has a wide range of good restaurants and a lively nightlife.
“Oslo City” opened in 1988 and with 12 million customers per year;
the center is the most visited and famous shopping center in Norway.
The center is owned by DNB Næringseiendom AS and is located in
the middle of the town, close to the central railway station and Oslo’s
commuter hub.
In 2005 the center was extended with a new floor and became the
largest city center in the country with a total of 79,791 sqm, 26,620
sqm dedicated to shopping. In addition to the 91 shops, the shopping
center provides healthcare facilities, tailor and key services, several
offices and 450 parking spots. The main shops are: Vinmonopolet, H&M,
Meny, Cubus, Lindex, KappAhl, Clas Ohlson, Vero Moda, Jack & Jones
and Bik Bok.
“Oslo city” is the number one choice for city dwellers and tourists. The
center can be described as a “young” shopping center: 55% of customers
are under the age of 29 and 61% of them are female. A new center
manager started in the later half of 2012.
Background
VIDEO 3

19. The siTuaTion
Oslo is the oldest of the Scandinavian capitals, its history dates back
over a thousand years, to the time when the first settlements were
built at the inlet of the Oslo fjord.
The capital, with 600 000 inhabitants, is characterized by a mix of old
and new architecture, parks, hills, museums, monuments, forests and
the fjord. Oslo is a vibrant city, excellent for shopping, culture, and
sports, and has a wide range of good restaurants and a lively nightlife.
“Oslo City” opened in 1988 and with 12 million customers per year;
the center is the most visited and famous shopping center in Norway.
The center is owned by DNB Næringseiendom AS and is located in
the middle of the town, close to the central railway station and Oslo’s
commuter hub.
In 2005 the center was extended with a new floor and became the
largest city center in the country with a total of 79,791 sqm, 26,620
sqm dedicated to shopping. In addition to the 91 shops, the shopping
center provides healthcare facilities, tailor and key services, several
offices and 450 parking spots. The main shops are: Vinmonopolet, H&M,
Meny, Cubus, Lindex, KappAhl, Clas Ohlson, Vero Moda, Jack & Jones
and Bik Bok.
“Oslo city” is the number one choice for city dwellers and tourists. The
center can be described as a “young” shopping center: 55% of customers
are under the age of 29 and 61% of them are female. A new center
manager started in the later half of 2012.
Background
VIDEO 4

20. The siTuaTion
Oslo is the oldest of the Scandinavian capitals, its history dates back
over a thousand years, to the time when the first settlements were
built at the inlet of the Oslo fjord.
The capital, with 600 000 inhabitants, is characterized by a mix of old
and new architecture, parks, hills, museums, monuments, forests and
the fjord. Oslo is a vibrant city, excellent for shopping, culture, and
sports, and has a wide range of good restaurants and a lively nightlife.
“Oslo City” opened in 1988 and with 12 million customers per year;
the center is the most visited and famous shopping center in Norway.
The center is owned by DNB Næringseiendom AS and is located in
the middle of the town, close to the central railway station and Oslo’s
commuter hub.
In 2005 the center was extended with a new floor and became the
largest city center in the country with a total of 79,791 sqm, 26,620
sqm dedicated to shopping. In addition to the 91 shops, the shopping
center provides healthcare facilities, tailor and key services, several
offices and 450 parking spots. The main shops are: Vinmonopolet, H&M,
Meny, Cubus, Lindex, KappAhl, Clas Ohlson, Vero Moda, Jack & Jones
and Bik Bok.
“Oslo city” is the number one choice for city dwellers and tourists. The
center can be described as a “young” shopping center: 55% of customers
are under the age of 29 and 61% of them are female. A new center
manager started in the later half of 2012.
Background
VIDEO 5