Organization's in growth mode need an effective sales force that consistently delivers profitable revenue. Here's 10 quotes from Peak Sales Recruiting CEO Eliot Burdett on how company leaders can take their sales to the next level.

1. 10 GROWTH QUOTES
BY ELIOT BURDETT
C E O O F P E A K S A L E S R E C R U I T I N G
FROM THE GROWTHHACKER’S AMA

2. B 2 B S A L E S R E C R U I T I N G S P E C I A L I S T SW W W . P E A K S A L E S R E C R U I T I N G . C O M
“Define exactly what skills, experience,
and DNA a person needs to have in order
to successfully sell in your company.”
ONE | ON HIRING THE FIRST SALESPERSON...
SKILLS
EXPERIENCE
DNA

3. B 2 B S A L E S R E C R U I T I N G S P E C I A L I S T SW W W . P E A K S A L E S R E C R U I T I N G . C O M
“Treat the candidates you want to
attract like customer prospects.”
TWO | ON HOW TO ATTRACT TOP TALENT
WITH A SMALL BUDGET...

4. B 2 B S A L E S R E C R U I T I N G S P E C I A L I S T SW W W . P E A K S A L E S R E C R U I T I N G . C O M
“The traits that are common to top salespeople transcend the
introvert/extrovert/ambivert personality types. They may work
slightly differently, but the good ones all get to the same place.”
THREE | ON WHETHER IT’S BETTER IF A SALESPERSON
IS AN EXTROVERT, INTROVERT, OR AMBIVERT...

5. B 2 B S A L E S R E C R U I T I N G S P E C I A L I S T SW W W . P E A K S A L E S R E C R U I T I N G . C O M
“Many companies that sell more complex B2B or even
enterprise level solutions will not find success selling
via e-commerce, either because their products are
too expensive, too complex, require too much
customization, or the customer wants to speak with
someone live before making a purchase decision.”
FOUR | ON SALESPEOPLE BECOMING OBSOLETE...

6. B 2 B S A L E S R E C R U I T I N G S P E C I A L I S T SW W W . P E A K S A L E S R E C R U I T I N G . C O M
“Have conversations with people that
have the necessary pain, be enthusiastic
about the solutions, and create situations
where buyers want to buy.”
FIVE | ON NOT BEING A BORN ‘SALESPERSON’...

7. B 2 B S A L E S R E C R U I T I N G S P E C I A L I S T SW W W . P E A K S A L E S R E C R U I T I N G . C O M
“Know exactly what constitutes a qualified lead. It
will be different for every business - i.e. a problem
you can solve, the right type of person, a willingness
to spend, having a sufficient budget, etc.”
SIX | ON RECOGNIZING AN OPPORTUNITY
VERSUS A FALSE LEAD...

8. B 2 B S A L E S R E C R U I T I N G S P E C I A L I S T SW W W . P E A K S A L E S R E C R U I T I N G . C O M
“Fill your pipeline with prospects that need
your product or service so any one specific
deal is less important to your success.”
SEVEN | ON DEALING WITH DIFFICULT PERSONALITIES...

9. B 2 B S A L E S R E C R U I T I N G S P E C I A L I S T SW W W . P E A K S A L E S R E C R U I T I N G . C O M
“Hunting for new prospects requires someone that is a risk
taker, needs change, and can handle rejection. Executing
demos requires someone who is patient and good with details.”
EIGHT | ON SEPARATE TRAITS FOR ACHIEVING SEPARATE GOALS...

10. B 2 B S A L E S R E C R U I T I N G S P E C I A L I S T SW W W . P E A K S A L E S R E C R U I T I N G . C O M
“Certainly a salesperson with a strong online presence will
attract leads but traditionally the highest achieving salespeople
are laser-focused on targeting prospecting customers rather
than broadcasting an image and seeing who it pulls in.”
NINE | ON WHETHER A SALESPERSON SHOULD BE A
PERSONAL BRAND OR TEAM PLAYER...

11. B 2 B S A L E S R E C R U I T I N G S P E C I A L I S T SW W W . P E A K S A L E S R E C R U I T I N G . C O M
“Start high and work your way down.”
TEN | ON PRICING STRATEGY FOR B2B SAAS PRODUCTS...

12. For more information on how to drive
more revenue and growth from sales efforts, see:
Recap: GrowthHackers AMA with Eliot Burdett