Many Australians prefer to use prepaid contracts for their mobile, internet and entertainment needs. With the increase in mobile penetration, the prepaid cards are poised to help technologically savvy Australians to manage their expenses better as compared to post-paid cards.

1. Pub Payments introduces unified in-store promo
code redemption and prepaid voucher platform to
licensed venues
Analyst View Point Series

2. Table of Contents
Market Context
Key Insights

3. Market Context
Many Australians prefer to use prepaid contracts for their mobile, internet and
entertainment needs. With the increase in mobile penetration, the prepaid cards are
poised to help technologically savvy Australians to manage their expenses better as
compared to post-paid cards.

4. Key Insights
Considering Australia’s growing prepaid need, Pub Payments, an Australian
alternative payment and promotional platform, has introduced free terminal network
across licensed venues in the country. The platform is managed by global prepaid
service provider epay which is a subsidiary of Euronet Worldwide.
The "Pub Payments Terminal Welcome Packs" have been made available free of
charge to pubs, clubs and licensed venues. They can be used to redeem promotional
voucher codes in alcoholic beverage segment. This initiative has been supported by
some of the renowned alcoholic beverage brand such as Tooheys, Hahn and James
Squire. The same terminals have the provision of selling various prepaid products like
mobile top ups, calling cards, internet services and gaming credit from prominent
telecom service providers as well.

5. Key Insights
PayNXT360 expects this initiative will not only generate immediate revenues for the
participating venues, but also will boost the growth of prepaid cards, especially gift
cards. This initiative also shows the way new distribution channels and business
models are emerging in Australia.

6. To Know More
To know more and gain deeper understanding of
prepaid card industry in Australia, click here