1. A Stitch Above: How Vera Bradley Optimizes and Automates
Their Payment Processing Needs
60 Minutes
Todd Shinabarger-Vera Bradley
Gerald Schlechter-CNBS
Integrated and Secure Payment Processing
Eric Bushman-Paymetric, Inc.

2. SPEAKER OVERVIEW
 Todd Shinabarger, Sr. Dir., Corporate & Indirect Channel Systems,
Vera Bradley
 Gerald Schlechter, Co-Founder & President,
CNBS
 Eric Bushman, VP Solutions Engineering,
Paymetric, Inc.
2 Trusted Solutions. Securely Integrated.
Integrated and Secure Payment Processing

3. AGENDA
 Company Background
 Business Case
 Implementation Goals
 Solution Overview & Benefits
 Key Learnings
 Implementation Results
 On-Going Challenges
 Why Paymetric?
3 Trusted Solutions. Securely Integrated.
Integrated and Secure Payment Processing

4. ABOUT PAYMETRIC
Paymetric is the leading provider of integrated and secure payment processing and
tokenization solutions that enable companies to streamline the order-to-cash process,
reduce the scope and financial burden of achieving PCI compliance, and improve return on
electronic payment acceptance.
 Founded in 1998
 75 Employees
 Privately Held – Austin Ventures and
Palomar Portfolio Company
 500+ Enterprise Customers
 Some familiar Paymetric AFS Customers:
Oakley Burton Cutter & Buck
UnderArmour Vera Bradley Ballet Makers
KNG Movado Fossil
4 Trusted Solutions. Securely Integrated.
Integrated and Secure Payment Processing

5. PAYMETRIC AND SAP®
Paymetric is the Center of Excellence for Electronic Payment Processing in SAP®
• Paymetric is the first partner to receive Powered by
Netweaver certification for PI content and Enterprise
Service EBPP Bundle for payment card processing
• Paymetric is the first payment integration service
embedded in SAP Business ByDesign.
• Paymetric is the only payment integration expert
invited to build a micro-community in SAP Software
Developer Network
PAYMETRIC IS THE ONLY EPAYMENT INTEGRATION EXPERT TO WIN THE
SAP® PINNACLE AWARD – AND WE DID IT THREE TIMES! (2002, 2008, 2009)
5 Trusted Solutions. Securely Integrated.
Integrated and Secure Payment Processing

6. AWARD-WINNING COMPANY
2002 2002 SAP Pinnacle Awards Winner
ERP INNOVATION AND DEVELOPMENT
2008 SAP Pinnacle Awards Winner
ENTERPRISE SERVICES ORIENTED ARCHITECTURE (eSOA)
2009 SAP Pinnacle Awards Winner
THOUGHT LEADERSHIP (SSP) FOR CREDIT CARD TOKENIZATION SOLUTION DEVELOPMENT
2010, 2011 and 2012: TAG Top 40
MOST INNOVATIVE COMPANIES IN GEORGIA
2010 Info Security Awards
GLOBAL EXCELLENCE IN TOKENIZATION
2011 Info Security Awards
MANAGEMENT TEAM OF THE YEAR
6 Trusted Solutions. Securely Integrated.
Integrated and Secure Payment Processing

7. PAYMETRIC CUSTOMERS
Cross-Market &
Industry
Cross-Geography
7 Trusted Solutions. Securely Integrated.
Integrated and Secure Payment Processing

8. VERA BRADLEY OVERVIEW
 Founded in 1982 by two women who realized a
need for feminine-looking luggage
 Global retailer specializing in patterned handbags,
luggage and accessories
 Products are sold at 70 corporate-owned stores and at over 3500
independent retailers, ranging from small gift shops to department
stores
 Corporate headquarters located in Fort Wayne, Indiana
 Publicly held company – (NASDAQ: VRA)
8 Trusted Solutions. Securely Integrated.
Integrated and Secure Payment Processing

9. ABOUT VERA BRADLEY
 Paymetric Customer Since 2012 – other AFS clients recommended
Paymetric to Vera Bradley
 SAP ECC 6.0, Enhancement Pack 4
 All Card Not Present (CNP)
 Approximately 10,000 Transactions Per Month
 Processor: Chase Paymentech Salem
 Paymetric XiPay™ On-Demand
 Payment Card Acceptance and Integration Solution
 Enhanced Reporting
 Receivables Management
 Auto AR & Web AR
 Security: XiSecure™ On-Demand (Tokenization)
 Data Intercept for SAP
 Data Intercept for eCommerce
9 Trusted Solutions. Securely Integrated.
Integrated and Secure Payment Processing

10. BUSINESS CASE BACKGROUND
& IMPLEMENTATION GOALS
 Driving force: Preparing to launch B2B payment environment
 Determined online payment processing and tokenization were key features to
include
 Goal: Allow online payment processing through new B2B portal in
a secure environment that would be PCI compliant
 PCI concerns- never allowed customer credit card data in SAP
 Automate Accounts Receivable for both internal and external payment
processing
 Tokenize customer credit card information to reduce risk
10 Trusted Solutions. Securely Integrated.
Integrated and Secure Payment Processing

11. SOLUTION OVERVIEW
XiPay™ On-Demand enables XiSecure™ On-Demand Data Intercept ensures that card-
companies to manage, accept and eliminates the transmission and holder data never enters enterprise
integrate virtually every type of electronic storage of sensitive cardholder data. payment acceptance systems.
payment in any enterprise system.
11 Trusted Solutions. Securely Integrated.
Integrated and Secure Payment Processing

12. BENEFITS OF XiPAY™ ON-DEMAND
 Multiple Integration Technologies
 High Availability
 Performance and Scalability
 Basic Reporting
 Certifications
 SAP Enterprise Services Interface
 SAP Cross Application – Payment Card Interface
 Visa PCI Compliant Service Provider
 Multi-Client Architecture
 All system maintenance and backups performed by Paymetric
 All system patches and upgrades performed by Paymetric
12 Trusted Solutions. Securely Integrated.
Integrated and Secure Payment Processing

13. BENEFITS OF XiSECURE™ ON-DEMAND
 Reduced scope and cost of a PCI DSS Audit
 Tokenization is affordable
 Reduced cost of achieving and maintaining compliance
 No Storage of Cardholder Data
 Accelerate time to PCI compliance
 Increased security
 Increased brand protection
 Works in any Enterprise payment acceptance system
 All Key Management and Key Rotation activities performed off-premise
Paymetric
 External storage of sensitive data means there is “nothing to steal” in the
Merchant’s internal systems
13 Trusted Solutions. Securely Integrated.
Integrated and Secure Payment Processing

14. 14 Trusted Solutions. Securely Integrated.
Integrated and Secure Payment Processing

15. CNBS Web AR Solution
 SAP add-on to enable real-time payments to ECC from the web
 Requires no interfaces or any data synchronization
 Customer logs-on to Web Site via Web User ID (or SSO)
 List of Open AR Documents
 Customer selects – items to pay (partial payment possible)
 PCI compliant payments of Open AR Document via Paymetric
 Selection of used Credit Cards possible (only Token stored)
 PDF Statements and PDF Invoices can be enabled
 Mobile compatible via jQuery for iOS and Android devices
15 Trusted Solutions. Securely Integrated.
Integrated and Secure Payment Processing

16. PAIN POINTS WE ADDRESS
 Eliminates Costs:
 Collection agent
 Collection agency
 Mailing statements & invoices (slow, inefficient and expensive)
 Customer Advantages:
 24/7 self-service options
 Pay one invoice or multiple invoices
 Partial payments
 Credits
 Real-time Integration with SAP
 PCI Compliance
16 Trusted Solutions. Securely Integrated.
Integrated and Secure Payment Processing

17. CNBS Web AR Solution –
Customer Reference: Vera Bradley
17 Trusted Solutions. Securely Integrated.
Integrated and Secure Payment Processing

18. LIVE DEMO
18 Trusted Solutions. Securely Integrated.
Integrated and Secure Payment Processing

19. PAYMETRIC SOLUTION BENEFITS
D R I V E A U T O M A T I O N : Eliminate manual and maverick processes and unlock the full value of
accepting electronic payments by integrating authorization and settlement capabilities within existing
enterprise system and application workflows. Protect against unauthorized shipments and improve
accuracy of revenue recognition by accounting for split orders.
R E D U C E C O S T S : Eliminate capital investment for software licenses and leverage Paymetric’s
SaaS subscription model. Reduce DSO and bad debt by extending electronic payment acceptance
options to customers. Lower interchange costs by providing Level 3 data to your processor.
L E V E R A G E S A A S : Reduce your liability for managing an on-premise payment applications.
Paymetric shoulders the burden of on-going maintenance including; semi-annual association releases,
processor certifications and new payment types or currencies.
I M P R O V E S E C U R I T Y : With Paymetric’s award-winning tokenization solution, XiSecure On-
Demand, card numbers are never stored intact — anywhere, making it impossible for hackers to
reassemble them through decryption or reverse engineering. This increased security allows companies
to preserve their brand without the worry of unexpected fees, fines or legal costs associated with a data
breach.
A C H I E V E C O M P L I A N C E : Maintain compliance with the PCI DSS and federal and state data
breach notification laws. Leverage tokenization technology to minimize the cost and scope of achieving
PCI DSS compliance and provide your company safe harbor from federal and state data breach
notification laws.
19 Trusted Solutions. Securely Integrated.
Integrated and Secure Payment Processing

20. VALUE ADDED SOLUTIONS
Enhanced Reporting Level 3 Processing Receivables Management
The Enhanced Reporting The Level 3 Processing The Receivables Management
DESCRIPTION
solution is an expanded library of solution provides Line-item or solution enables acceptance of
reports and performance metrics Invoice-level detail required to credit card payments against
that pinpoints where adjustments qualify merchants for a 1% open accounting documents for:
can be made to enhance reduction of their interchange
payment acceptance processes. rate. This data can be used for • One-off transactions
billing, payment, disputes and • Recurring Transactions
reconciliations. • Down Payments
• Prepaid Payments
• Deposits
• Analyze Trends • 1% Reduction of Interchange • Accelerates Working Capital
• Lower Transaction Costs • Increased Efficiencies • Reduces DSO
BENEFITS
• Maximize Performance • Increased Customer Satisfaction • Offers New Payment Method
• Enhance Efficiency Level 1
2.70%
Interchange Rate
• Lowers Interchange Rates
Level 2
1.90%
Interchange Rate
• Lowers Collection Costs
Level 3
1.70%
Interchange Rate
• Lowers Bad Debt
• Reduces Risk
Card Associations Incent Suppliers with Reduced
Rates for Providing Line-Item Detail (up to 100 bps) • Improves Customer Satisfaction
20 Trusted Solutions. Securely Integrated.
Integrated and Secure Payment Processing

21. KEY LEARNINGS
 Came in with a specific need, walked away with a much more
powerful solution
 Empowered employees
 Did not implement ACH in the beginning
 Would have been less expensive and easier to implement when Vera
Bradley’s team was focused on the project early on
 Current credit card processing platform does not support ACH
 Choose one that works across the board
21 Trusted Solutions. Securely Integrated.
Integrated and Secure Payment Processing

22. IMPLEMENTATION RESULTS
 Over 1500 of customers use new B2B system
 Exceeded goal of 40% adoption rate in first year
 Empowers individual retailers
 50% pay their bill regularly using a credit card
 Web AR solution enables customers to view and choose which invoices
they want to pay
 Stores token for each credit card- customers do not have to enter CC
information each time
 Simplified Reconciliation
 Auto AR process vastly reduces time and effort for monthly payment
process for customers on terms
 Decreased Costs
 Reduced Risk
22 Trusted Solutions. Securely Integrated.
Integrated and Secure Payment Processing

23. ON-GOING CHALLENGES
 Considering tokenization for B2C website
 Challenges to implement on Japanese eCommerce site
 Possible to bring tokenization to the retail (in-store) environment in
the future?
 Challenge in reconciling data inside of SAP
23 Trusted Solutions. Securely Integrated.
Integrated and Secure Payment Processing

24. WHY PAYMETRIC?
 Did not look at other companies
 Started talks with Paymetric in 2006
 Based on Paymetric’s reputation as an industry leader and number
of reputable customers
 Received recommendations from other AFS companies using
Paymetric:
 Under Armour
 Burton Snowboards
 Fossil
24 Trusted Solutions. Securely Integrated.
Integrated and Secure Payment Processing

25. WHY PAYMETRIC?
Performance Over 500 of the world’s most respected brands have leveraged
Paymetric solutions over the past decade.
Expertise Paymetric employees have hundreds of years of combined
experience in the payments industry and ERP landscape.
Paymetric has been the recipient of many awards recognizing the
Credibility accomplishments of the company and our solutions.
Innovation Paymetric is consistently first to market with cutting edge solutions
that help companies grow their business and increase security.
Value On-demand model makes it affordable to experience the benefits
of integrated payment card processing and tokenization.
Service 24 x 7 support includes incident and problem resolution, access to
publications and best practices and so much more.
25 Trusted Solutions. Securely Integrated.
Integrated and Secure Payment Processing

26. Questions
?
Eric Bushman Todd Shinabarger Gerald Schlechter
Paymetric Vera Bradley CNBS
ebushman@paymetric.com tshinabarger@verabradley.com gerald.schlechter@cnbssoftware.com
26 Trusted Solutions. Securely Integrated.
Integrated and Secure Payment Processing

27. 27 Trusted Solutions. Securely Integrated.
Integrated and Secure Payment Processing Footer text goes here - Paymetric Confidential