PayPal provides more ways for small businesses to get paid than ever before. This presentation provides an overview of the various PayPal features available to you--whether you do business online, offline, or a combination of the two.
Review this presentation to learn about getting paid online, in person with PayPal Here, by email with PayPal invoicing, and from mobile shoppers. Plus, learn how to quickly access the money in your PayPal account with the PayPal Business Debit MasterCard.
2. AGENDA
OVERVIEW
• What is PayPal Payments?
• How does it help me?
PAYPAL PAYMENTS
• Overview
• Additional features
NEXT STEPS
• What you can do
2 Confidential and Proprietary CONFIDENTIAL
4. PAYPAL PAYMENTS: A SINGLE PRODUCT
WITH SEVERAL FREE FEATURES
“Having a one-stop shop makes it easier for
me. I get a full range of features that I can
use now or at some point down the road.”
– Owner of small architecture firm
One easy solution for all your payments:
• Accept credit cards, PayPal, and Bill Me Later® on your
website
• Swipe credit cards for in-person payments
• Scan checks with camera on your smartphone (U.S. only)
• Email your invoices for fast payment
• Create a mobile-friendly checkout experience
• Get a PayPal Business Debit MasterCard® with 1% cash
back on eligible purchases*
HOWEVER YOU DO BUSINESS, PAYPAL GETS YOU PAID.
* Requires enrollment. Cash back applies to signed transactions only.
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5. PAYMENT OPTIONS FOR EVERY
BUSINESS
PayPal Payments can help you solve your payment
challenges – from accepting many types of
payments, to getting paid no matter where you do
business.
• One-stop solution
• Wide range of free features
• No setup fees or long-term contracts
• Customers don’t need a PayPal account to
pay you
• More ways for customers to pay
• Security you can rely on
• Get paid on eBay
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8. PAYPAL PAYMENTS COMPARISON
PayPal Payments is available in three tiers, so you can select the right experience
and features for your business.
1 There are 110 million active PayPal
accounts. Active accounts are those
that have had activity in the past 12
months.
2 Requires enrollment. Cash back
applies to signed transactions only.
3 To help you simplify PCI
compliance, the Transparent
Redirect feature must be enabled.
Check with your shopping cart
provider to determine if they support
this feature.
4 Bill Me Later is subject to credit
approval, as determined by the
lender, WebBank, Salt Lake
City, Utah.
6 Requires use of the hosted
templates in PayPal Payments Pro.
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9. PAYPAL PAYMENTS
PayPal Payments is a single solution with new
features that deliver more choices than ever for
you and your customers:
• Online payments (new checkout lineup)
• Consumer financing (Bill Me Later®)
• In-person, offline payments (PayPal Heretm)
• Invoicing (PayPal Invoicing)
• Mobile Solutions
• Debit Card (PayPal Business Debit
MasterCard®)
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10. ONLINE CHECKOUT
PayPal Online Checkout products provide options
for the type of online checkout experience that’s
right for your customers.
• Accept credit cards, PayPal, and Bill Me Later
• Give customers more ways to pay
• Help boost sales by adding PayPal
• Keep customer information secure
• Add capabilities as your business grows
• Simplify financial management
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11. CONSUMER FINANCING
Now, you can offer financing to your customers with Bill Me Later. It
gives your customers more time to pay, while you get paid right away.
• Turn browsers into buyers
• Get paid right away
• Pay no additional costs
• Increase repeat business
• Get more competitive
• Stay focused on your
business
Bill Me Later is already built into your PayPal checkout product, so
you can start enjoying these benefits today.
11 Confidential ® is subject to
*Bill Me Laterand Proprietary consumer credit approval, as determined by the
lender, WebBank, Salt Lake City, Utah.
12. PROMOTE FINANCING
ON YOUR WEBSITE
When customers know they have access to financing early in the shopping
process, they’re more likely to spend more.
• Add PayPal-hosted banners to your
home page, product page, or
elsewhere on your site.
• It’s easy:
1. Visit financing.paypal.com.
2. Choose your banner and copy
the code.
3. Paste the code on your
website.
4. Watch your sales grow.
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13. tm
PAYPAL HERE
PayPal Here includes a portable card
reader device and merchant app,
so you can accept any form of payment
on your smartphone and never miss a
sales opportunity.
• Get paid on your smartphone
• Accept any form of payment
• Get paid fast
• Get paid securely
• Stay organized – and do more
• Get more customers
Learn more
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14. HOW IT WORKS
Step 1 Step 2 Step 3
Open the Ring up the Ask the customer
app and order and click how they want to pay.
plug in the the Charge If they choose a
reader. button. card, simply swipe it.
Step 4
Hand the customer
the phone to sign –
they can choose how
to get the receipt.
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15. INVOICING
PayPal Invoicing is a useful tool that makes
it easy for you to create and send professional
invoices to your customers, helping you get paid
faster.
• Make it easier for customers to pay you
• Create professional invoices quickly
• Reconcile invoices automatically
• Automate invoice creation
• Streamline reporting
• Get quick access to your money
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16. MOBILE SOLUTIONS
With PayPal Mobile Solutions, you can create
a mobile-friendly shopping and checkout
experience to engage customers wherever
they are and whenever they’re looking for you.
• Streamline mobile payments
• Send invoices from your
smartphone, anywhere business takes
you
• Boost sales
• Get paid securely
• Go mobile right now
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17. HOW IT WORKS
Customers shopping from mobile devices are automatically redirected to a
mobile-friendly checkout, helping you close more sales.
Step 1 Step 2 Step 3 Step 4
A customer selects an The customer decides to The customer confirms You get paid.
item on your mobile- check out with PayPal her shipping address (The fun part.)
optimized website. and logs in. and payment method
and completes the order.
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18. DEBIT CARD
The PayPal Business Debit MasterCard lets you
to turn your PayPal account balance into buying
power by withdrawing cash at ATMs or purchasing
items wherever MasterCard is accepted.
• Get quick access to your cash
• Get 1% cash back on all signed
purchases*
• Manage a single business account
• Set up backup funding
• Stay protected
*Requires enrollment. Cash back applies to signed transactions only.
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20. GET STARTED USING THESE FEATURES
Feature Required Actions
Online Checkout 1.Select Standard or the Advanced or Pro upgrades.
(applicable for PayPal 2.Integrate with your preferred shopping cart.
Payments Standard, PayPal
Payments Advanced, PayPal 3.Start selling.
Payments Pro)
PayPal Here 1.Download the free PayPal Here merchant app from the
Apple App Store or the Android Market (Google Play).
2.Go through the enrollment process in the PayPal Here
merchant app.
3.Start selling: With the PayPal Here app, you can begin
scanning cards and checks, and accepting PayPal
payments – even without the card reader.
4.The card reader will be sent to you automatically once
you enroll.
Consumer Financing 1. Visit financing.paypal.com.
2. Choose your banners and copy the code.
3. Paste the code on your website.
4. Watch your sales grow.
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Confidential and Proprietary
21. GET STARTED USING THESE FEATURES
Feature Required Actions
Invoicing None; simply log in to your PayPal account and select “Create
an Invoice.”
Debit Card 1.Apply for the debit card (requires providing SSN and date of
birth).
2.Enroll to receive cash back.*
3.Start buying.
Mobile Solutions 1. Work with your preferred partner to mobile-optimize your
website and integrate PayPal into the checkout experience.
2. If you don’t have a preferred partner, or your partner doesn’t
have a mobile solution, contact PayPal at 877-419-6879.
*Requires enrollment. Cash back applies to signed transactions only.
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22. SUMMARY
PayPal Payments gives you a single
solution with many features to help you
get paid:
• Online payments (Online Checkout Solutions)
• Consumer financing (Bill Me Later)
• In-person, offline payments (PayPal Here)
• Invoicing (PayPal Invoicing)
• Mobile Solutions
• Debit Card (PayPal Business Debit
MasterCard)
Key benefits:
• One-stop solution
• Wide range of free features
• No setup fees or long-term contracts
• No PayPal account required
• More ways for customers to pay
Confidential and Proprietary
• Security you can rely on
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23. ANY OTHER QUESTIONS?
To learn more about PayPal Payments, visit
www.paypal.com/merchants
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25. PROMOTE FINANCING
Home Product Checkout
page page page
On your
home page
Promoting
financing on
the home page
drives
customer
awareness
earlier in the
purchasing
process.
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26. PROMOTE FINANCING
Home Product Checkout
page page page
On your
product page
Promoting
financing on
the product
page helps to
encourage
larger
purchases—
increasing
average order
size.
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27. PROMOTE FINANCING
Home Product Checkout
page page page
On your
checkout page
Offering BML on
the checkout page
allows customers
to select a
financing option
from a name
they trust.
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Hinweis der Redaktion
PAYMENT OPTIONS FOR EVERY BUSINESS.PayPal Payments can help you solve your payment challenges – from accepting many types of payments, to getting paid no matter where you do business.One-stop solution: Eliminate the hassle of working with different products from several vendors. PayPal gives you a single solution for all your payment needs – saving you time and helping you simplify how you manage your business.Wide range of free features: Choose the payment options that are right for your business. As your business grows, more payment features are available when you need them.No setup fees or long-term contracts: Don’t slow down cash flow with setup fees, or lock yourself into a long-term contract. PayPal Payments lets you use the features you want with no setup fee, and you can cancel at any time without penalty.No PayPal account required: No matter which payment options you choose, your customers don’t need a PayPal account to pay you.More ways for customers to pay: PayPal Payments lets you offer all the payment options your customers demand, so you can make more sales and grow your business with confidence.Security you can rely on: PayPal Payments provides unsurpassed data security and fraud protection for you and your customers – giving you one less thing to worry about.Get paid on eBay: Get paid with PayPal when you sell items in your eBay store. Once the payment is processed, the money usually shows up in your PayPal account in minutes.
Everything You Need from PayPal Payments.PayPal Payments gives you one product with new features that deliver more choices than ever for you and your customers. PayPal will help you get paid, so you can focus on what you do best: running your business. PayPal Payments includesthe following features:Online payments: Accept credit cards and PayPal online in minutes, and streamline your existing checkout to help boost sales. Open the door to morebusiness by tapping into more than 100 million active PayPal buyers around the globe.In-person, offline payments: Accept credit cards, PayPal, and checks (U.S. only) in person using your smartphone, a free thumb-sized card reader, and app.Invoicing: Create and email professional-looking invoices in just minutes, complete with a Pay Now button customers can click to pay you – even from a mobile device.Debit card: Get instant access to your PayPal cash plus 1% cash back every time you sign for a purchase with a PayPal Debit MasterCard®.Mobile payments: Make it faster, easier, and more secure for customers to pay you from their mobile devices – whether they’re checking out or paying an invoice.
PayPal’s online checkout products let you choose the features you need to create the best checkout experience for your customers, with options to keep them on your website from start to finish. Here’s how businesses benefit from PayPal online checkout:Accept credit cards and PayPal: PayPal offers the easiest way to accept all major credit cards and PayPal online. Customers don’t even need a PayPal account to check out.Give customers more ways to pay: PayPal’s customer-friendly checkout innovations help you capture more sales – from presenting mobile shoppers with a mobile-optimized payment experience to offering customers a built in line of credit from Bill Me Later with special financing and more time to pay.Help boost sales by adding PayPal: Many businesses using PayPal checkout enjoy, on average, an 18% boost in sales. And you can tap into more than 100 million active PayPal buyers around the globe.Keep customer information secure: PayPal invests millions to help protect customer information. Processing payments on PayPal’s secure servers helps you reduce your workload for complying with changing credit card security laws.Add capabilities as your business grows: PayPal keeps pace with your business. As your needs change, add the features you need to deliver a streamlined checkout experience, and keep customers coming back time after time.Simplify financial management: Securely manage payments all in one place, and reduce the headaches of managing multiple vendors.
Turn browsers into buyers by giving customers the spending power to purchase your products and services.Bill Me Later is proven to boost overall sales by as much as 10%* and increase average order sizes by up to 75%.** Plus, 43% of Bill Me Later are incremental to businesses.** Customers spend more because they have the flexibility to buy now and pay later – helping you capture sales you may have otherwise missed.You get paid right away, even though customers have more time to pay. Payments show up in your PayPal account within minutes, just like your other PayPal transactions. There’s no additional cost to you. You just pay PayPal’s standard transaction fee. Unlike other promotional deals, this financing offer applies to every eligible PayPal purchase. So your customers can keep coming back for more.Offering Bill Me Later as a payment option is not only good for your customers, it’s great for your business, and gives you an edge over the competition. Customers who pay using Bill Me Later have the flexibility to buy more, and to come back and shop again. You don’t have to worry about billing customers or collecting their payments – Bill Me Later takes care of that, so you can stay focused on running your business. *Based on an internal sample of comparable year-over-year sales for businesses offering financing to consumers. October 2012.**Forrester Research, Total Economic Impact (TEI) of PayPal Express Checkout for Web and Mobile, 2012.
Now you can offer customers special financing offers, like No payments + No interest for if paid in full within 6 months on purchases of $99 or more. Unlike other promotional deals, this financing offer is available for qualifying purchases whenever customers check out with PayPal and choose Bill Me Later. So your customers can keep coming back for more.Use PayPal’s hosted banners to let your customers know about the Bill Me Later option before checkout, so you can encourage larger purchases—and more purchases—while they’re shopping.
Get paid on your smartphone: The card reader plugs in to your smartphone to get you paid anywhere you go.Accept any form of payment: Accept PayPal, credit and debit cards, scan checks (U.S. only), or issue invoices directly from the app. Your customers don’t even need a PayPal account.Get paid fast: Funds are quickly available in your PayPal account. Use the PayPal Debit MasterCard® to access your funds on the spot and get 1% cash back on eligible purchases.Get paid securely: Unlike other solutions, PayPal’s card reader is encrypted and backed by PayPal’s world-class data security.Stay organized – and do more: Manage and track your transactions in one place. Charge multiple tax rates, offer discounts, and set up inventory lists with just a few clicks.Get more customers: Grow your business by gaining access to more than 100 million active PayPal buyers around the globe. Plus, your business will appear in the PayPal mobile app, used by millions of PayPal customers looking for local shops and services.
If time is money, invoicing with online payments can save you a bundle. Get options that allow your customers to pay you as soon as they see the invoice, even if they’re on a smartphone. Here’s how businesses benefit from PayPal invoicing:Make it easier for customers to pay you: Customers click on the payment button in your invoice to pay using their credit card or PayPal account.Create professional invoices quickly: Create professional-looking invoices from your PayPal business account or from Microsoft Excel. PayPal invoices include your business logo, item details, and the ability to display discounts, shipping, and taxes. You can also save and reuse your favorite invoices.Reconcile invoices automatically: Once you receive a payment, PayPal will reconcile your invoices and payments automatically. And you can manage invoices easily by tracking all payments received, mark invoices as paid when paid by check, and send follow-up reminders for unpaid invoices.Automate invoice creation: Use PayPal’s invoicing APIs to automate the creation of invoices and save time.Streamline reporting: PayPal is your online accountant – at a glance, review your invoices and see what’s been paid.Get quick access to your money: Money shows up quickly in your PayPal account. You can then transfer money to your bank account, spend it through PayPal, or use the PayPal Debit MasterCard®.
Create a mobile-friendly shopping and checkout experience so you can engage customers wherever they are and whenever they’re looking for you. Here’s how businesses benefit from PayPal’s mobile solutions:Streamline mobile payments: Deliver a customer-friendly checkout experience for mobile buyers. Customers speed through checkout, enabling payment via credit card, debit card, or PayPal. Plus, the mobile payment process lets customers avoid entering sensitive personal information in public, so they can buy with confidence.Send invoices from your smartphone, anywhere business takes you: Create and email invoices directly from your smartphone or tablet, complete with a Pay Now button that encourages customers to pay instantly.Boost sales: Don’t miss out on the mobile shopping boom – consumers, including more than 17 million active PayPal users, are doing more and more of their shopping on mobile devices. PayPal mobile checkout and invoicing help you reach the growing base of on-the-go shoppers. In fact, after integrating PayPal’s mobile checkout, many businesses enjoy an average 30% increase in their conversion rate.Get paid securely: PayPal invests millions to help protect customer information and stay compliant with changing credit card security laws. Whether you’re accepting payments from mobile shoppers or sending invoices, customer financial information is processed and protected on our secure servers.Go mobile right now: PayPal’s invoicing and checkout products, including Express Checkout and PayPal Payments Standard, are mobile-ready – just add them to your mobile website to begin accepting payments.
Turn your PayPal account balance into buying power. Here’s why businesses benefit from the PayPal Debit MasterCard:Get quick access to your cash: Use the PayPal Debit MasterCard to withdraw money instantly from your PayPal account and at ATMs worldwide – and use the card anywhere that MasterCard is accepted.Get cash back: Earn unlimited 1% cash back every time you sign for a purchase. And there’s no annual fee.Manage a single business account: Your Debit MasterCard is linked directly to your PayPal account, so you have one account in which to manage the money in and out of your business.Set up backup funding: Your PayPal Debit MasterCard can be linked to your bank account to cover purchases that exceed the funds available in your PayPal account. Stay protected: Enjoy 100% protection against unauthorized charges with the MasterCard Zero Liability policy.
Shoppers consider how they’ll pay before they check out. Now you can let customers know they have financing options earlier in the shopping process – motivating them to spend more. Just copy and paste a few lines of HTML code to add PayPal’s hosted banners to your home page, product page, or anywhere else on your website. You choose the placement and banner size that are appropriate for your site. You can visit the PayPal Financing Portal (www.paypal.com/financingportal) to download the banners and get tips on banner placement to maximize sales.The slide shows an example of what abanner might look like on your home page. This merchantincluded the banner right below their primary navigation, above the fold on their home page. Our experience shows placing in this location is a great way to maximize the value of the merchandising.
Another great place to put the banner is on a product page, ideally above the page fold and near the “add to cart” button. You can use one of the wide banner templates, like in this example, or place a smaller square banners next to the “add to cart” button.
Once customers are ready to check out, they’ve already seen the promotional banners and are ready to put their purchase on a Bill Me Later credit line. And here on the checkout page they’ll see the option to pay later with Bill Me Later. [CLICK]The two-button presentment shown here is available in: PayPal Payments AdvancedPayPal LinkPayPal Payments Pro (using the hosted checkout templates)Payflow Pro (using the hosted checkout templates)