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Solutions & Service Philosophy PAX# english
- 1. ©2011
PAX#©
PAX#, SOLUTIONS AND
PHILOSOPHY OF SERVICE
Tourism as an Engine of Economic
Tourism as an Engine of Economic
Development 1
- 2. Tourism and Leisure
We develop our profession in the field of Tourism and Leisure, an activity that
contributes decisively to the progress and growth of countries and regions.
We have a vision and international experience, but we always give priority to
the particularities and specific aspects of the project and their local
environment.
environment
©2011
“We believe in tourism as an
PAX#©
engine of Local and Regional
g f g
Development
”
2
- 3. Tourism: Highlights of Local and Regional Development
Historically one of the main macroeconomic variables to measure the evolution of an
economy or a sector was the calculation of Gross Domestic Product.
This is to quantify the monetary value of the quantity of goods and services produced in a
q y y q y g p
territory for a period of time.
In simple terms, the GDP, will be determined by:
From the point of view of From the point of view of
Offer… Demand…
©2011
PAX#©
Generation Unitary Quantity of Prices of Goods Quantity
GDP = Value
Products &
Services
* Productive
Resources Added
and Services * Consumed
3
- 4. Local & Regional Tourism
Development Plans
Quality Management Systems
Tourism Destinations & Sectors
Creation and Development of
Tourism Products Training and
Business Support
©2011
PAX#©
New Technologies in Tourism
M k t A l i and
Market Analysis d Marketing Promotion
M k i &P i
Feasibility Studies
Offer Demand
Tourism GDP = PRODUCTIVITY OF ESTABLISHMENTS * # AGENTS
Tourism & Tourism GDP = Consumption AVERAGE TICKET AMOUNT *
OR BUSINESSES
OR BUSINESSES Leisure #TOURISTS AND VISITORS
#TOURISTS AND VISITORS
(The concept of Systemic Competitiveness) (Concept of Tourist Satisfaction Integrated)
4
- 5. … el trayecto se construye con personas. personas que viajan. personas que tripulan, gobiernan, dirigen y conducen.
p
personas que visitan y se hospedan. personas que disfrutan y trabajan. personas que generan turismo. personas que
q p p q j p q g p q
acogen al turista. personas que gozan y se emocionan en destino. personas que recuerdan y transmiten. personas que
recomiendan. personas que vuelven y se van. personas que se mueven como en el origen nómada. personas cuyo
movimiento genera desarrollo económico. movimiento por y para las personas. turismo: un trayecto como motor de
desarrollo para el futuro sostenible de los territorios. personas que contribuyen al desarrollo. personas que viajan …
©2011
PAX#©
Barcelona
Spain
5