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©2011
PAX#©




            PAX#, SOLUTIONS AND
            PHILOSOPHY OF SERVICE
            Tourism as an Engine of Economic 
            Tourism as an Engine of Economic
            Development                     1
Tourism and Leisure
            We develop our profession in the field of Tourism and Leisure, an activity that
            contributes decisively to the progress and growth of countries and regions.
            We have a vision and international experience, but we always give priority to
            the particularities and specific aspects of the project and their local
            environment.
            environment
    ©2011




                                              “We believe in tourism as an 
PAX#©




                                              engine of Local and Regional 
                                                g     f             g
                                                              Development
                                                                                         ”

                                                                                              2
Tourism: Highlights of Local and Regional Development
              Historically one of the main macroeconomic variables to measure the evolution of an 
              economy or a sector was the calculation of Gross Domestic Product.
              This is to quantify the monetary value of the quantity of goods and services produced in a 
                         q      y             y             q      y g                     p
              territory for a period of time.
              In simple terms, the GDP, will be determined by:

              From the point of view of                                           From the point of view of
              Offer…                                                                             Demand…
    ©2011
PAX#©




            Generation Unitary        Quantity of                                Prices of Goods         Quantity 
                                                       GDP = Value
               Products & 
                Services
                                  *   Productive 
                                      Resources          Added
                                                                                  and Services      *   Consumed




                                                                                                              3
Local & Regional Tourism
                                                          Development Plans

                                                                                        Quality Management Systems
                                                                                        Tourism Destinations & Sectors
                           Creation and Development of
                           Tourism Products                                                       Training and
                                                                                                  Business Support
    ©2011
PAX#©




                                                                                        New Technologies in Tourism
                          M k t A l i and
                          Market Analysis d                                             Marketing Promotion
                                                                                        M k i &P           i
                          Feasibility Studies


             Offer                                                                                                           Demand
            Tourism GDP = PRODUCTIVITY OF ESTABLISHMENTS * # AGENTS 
                                                                       Tourism &   Tourism GDP = Consumption AVERAGE TICKET AMOUNT * 
                                                     OR BUSINESSES
                                                     OR BUSINESSES      Leisure    #TOURISTS AND VISITORS
                                                                                   #TOURISTS AND VISITORS
            (The concept of Systemic Competitiveness)                                            (Concept of Tourist Satisfaction Integrated)
                                                                                                                                       4
… el trayecto se construye con personas. personas que viajan. personas que tripulan, gobiernan, dirigen y conducen.
            p
            personas que visitan y se hospedan. personas que disfrutan y trabajan. personas que generan turismo. personas que
                      q                     p       p           q                    j p            q g                     p      q
            acogen al turista. personas que gozan y se emocionan en destino. personas que recuerdan y transmiten. personas que
            recomiendan. personas que vuelven y se van. personas que se mueven como en el origen nómada. personas cuyo
            movimiento genera desarrollo económico. movimiento por y para las personas. turismo: un trayecto como motor de
            desarrollo para el futuro sostenible de los territorios. personas que contribuyen al desarrollo. personas que viajan …
    ©2011
PAX#©




                                                                                                                          Barcelona
                                                                                                                              Spain




                                                                                                                                   5

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Solutions & Service Philosophy PAX# english

  • 1. ©2011 PAX#© PAX#, SOLUTIONS AND PHILOSOPHY OF SERVICE Tourism as an Engine of Economic  Tourism as an Engine of Economic Development 1
  • 2. Tourism and Leisure We develop our profession in the field of Tourism and Leisure, an activity that contributes decisively to the progress and growth of countries and regions. We have a vision and international experience, but we always give priority to the particularities and specific aspects of the project and their local environment. environment ©2011 “We believe in tourism as an  PAX#© engine of Local and Regional  g f g Development ” 2
  • 3. Tourism: Highlights of Local and Regional Development Historically one of the main macroeconomic variables to measure the evolution of an  economy or a sector was the calculation of Gross Domestic Product. This is to quantify the monetary value of the quantity of goods and services produced in a  q y y q y g p territory for a period of time. In simple terms, the GDP, will be determined by: From the point of view of From the point of view of Offer… Demand… ©2011 PAX#© Generation Unitary  Quantity of  Prices of Goods  Quantity  GDP = Value Products &  Services * Productive  Resources Added and Services * Consumed 3
  • 4. Local & Regional Tourism Development Plans Quality Management Systems Tourism Destinations & Sectors Creation and Development of Tourism Products Training and Business Support ©2011 PAX#© New Technologies in Tourism M k t A l i and Market Analysis d Marketing Promotion M k i &P i Feasibility Studies Offer Demand Tourism GDP = PRODUCTIVITY OF ESTABLISHMENTS * # AGENTS  Tourism & Tourism GDP = Consumption AVERAGE TICKET AMOUNT *  OR BUSINESSES OR BUSINESSES Leisure #TOURISTS AND VISITORS #TOURISTS AND VISITORS (The concept of Systemic Competitiveness) (Concept of Tourist Satisfaction Integrated) 4
  • 5. … el trayecto se construye con personas. personas que viajan. personas que tripulan, gobiernan, dirigen y conducen. p personas que visitan y se hospedan. personas que disfrutan y trabajan. personas que generan turismo. personas que q p p q j p q g p q acogen al turista. personas que gozan y se emocionan en destino. personas que recuerdan y transmiten. personas que recomiendan. personas que vuelven y se van. personas que se mueven como en el origen nómada. personas cuyo movimiento genera desarrollo económico. movimiento por y para las personas. turismo: un trayecto como motor de desarrollo para el futuro sostenible de los territorios. personas que contribuyen al desarrollo. personas que viajan … ©2011 PAX#© Barcelona Spain 5