2. What is
SEO stands for Search Engine
Optimization. It’s a set of processes aimed
at improving your website’s visibility in
search engines. All with the goal of getting
more organic traffic.
SEO??
3. Improves Your All
Other Marketing
Strategies
Builds Trust
SEO
Generates
Leads Cost
Effectively
Organic
Search Traffic
Increases
Brand
Awareness
Optimizes
your Website
for Mobile
Users
Gets You
Ahead of the
Business
Benefits of
4. GOALS AND
OBJECTIVE
GOALS AND
OBJECTIVE
THE BASIC GOAL AND OBJECTIVE OF SEO IS TO
BOOST YOUR PRESENCE IN RELEVANT ONLINE
SEARCH RESULTS SO YOU CAN EARN MORE LEADS,
SALES, AND REVENUE. IN OTHER WORDS, THE
ENDGAME OF SEO IS TO GROW YOUR BUSINESS
ONLINE.
6. ANALYSIS
ANALYSIS
. Check Your Visibility on Google.
. Check URLs and Meta Descriptions.
. Analyze Titles and Headings.
. Evaluate Incoming Links.
. Analyze Your Spam Score.
. Check Your Internal Links.
. Investigate for Broken Links.
. Analyze Your Web Content.
Audit Your Images.
Check Your Page Speed.
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10.
7. The importance of SEO(Search Engine
Optimization) is primarily the fact that it
improves the visibility of your website. In
modern business, visibility is everything if you
want to go ahead. People have to be able to
find you and this is not an easy task, having in
mind the number of competitors, i.e. those
who want to be positioned for the same
keywords.