Digital marketing means using digital channels, like search engines, social media, email, mobile apps, and websites, to promote a product or service. This umbrella term also includes marketing using digital devices such as TV or radio.
1. What is digital marketing, and why does it matter?
That’s precisely what I plan to discuss today.
Digital marketing means using digital channels, like search engines, social media, email, mobile apps, an
d websites, to promote a product or service. This umbrella term also includes marketing using digital devi
ces such as TV or radio.
Examples of online digital marketing include:
Search engine optimization (SEO): optimizing a website to improve its visibility and ranking on search eng
ines like Google.
Pay-per-click advertising (PPC): paying for advertisements to appear on search engine results pages or s
ocial media platforms.
Social media marketing: creating and sharing content on social media platforms like Facebook, Twitter, a
nd Instagram to increase brand awareness and engagement.
Content marketing: creating and sharing valuable content, such as blog posts, e-books, or videos, thus att
racting and retaining a specific audience.
Leveraging traditional offline media for advertising: using radio and TV marketing, billboard advertising, pri
nt, and in-person events.
Analysts predict the global digital advertising and marketing sector will reach $786.2 billion by 2026, with
clicks and display ads among the most dominant forms.
Then there’s offline digital marketing like:
Out-of-Home Advertising: This involves using billboards, transit ads, or other types of visual media to pro
mote your brand or product. This can be a great way to reach a broad audience and create a strong visua
l impression.
TV Marketing: where you promote your products in the form as adverts, infomercials, or even demonstrati
ons.
Radio marketing: Trailers and commercials promoting your product to listeners.
In other reports by PR Newswire, digital marketing is worth an estimated $460 billion in the US.
You can do digital marketing online and offline, and using a combination is vital to any well-rounded strate
gy. These techniques and strategies help businesses to reach their target audience, engage with them, a
nd ultimately convert them into customers.
This guide covers everything you need to know to get started with digital marketing, but first, let’s discuss
why it’s so essential to your business.
