In this BizProspex guide, learn how B2B Facebook Advertising can benefit your organization, and how you can optimize advertising costs. visit www.bizprospex.com to know more

1. HOW TO OPTIMIZE
B2B FACEBOOK
ADVERTISING
COSTS

2. FACEBOOK IS CHANGING.
ARE YOU?
In 2018, Mark Zuckerberg vowed to make Facebook and
its News Feed more 'people-friendly'.
This decision has made the social platform difficult to
advertise on.
Since the change, users will see more activity from
friends and family; and less activity from brands.
Consequently, Facebook’s ad prices saw a record-
breaking increase of almost 122%. This was the highest
spike in cost in nearly 14 months.

3. HOW ARE WE GOING TO
ADVERTISE EFFECTIVELY ON
FACEBOOK NOW?
O n e W o r d : O p t i m i z a t i o n
I n s i m p l e w o r d s , o p t i m i z a t i o n
a l l o w s y o u t o g e t t h e m o s t
o u t o f e a c h d o l l a r t h a t y o u
s p e n d o n s e n d i n g o u t y o u r
m e s s a g e . F a c e b o o k a d s
m a n a g e m e n t a n d F a c e b o o k a d
a n a l y t i c s b e c o m e t h e m o s t
e f f i c i e n t w h e n o p t i m i z e d .

4. Factors That Impact B2B
Facebook Advertising Costs
INDUSTRY
B2B markets usually make
ad costs go higher owing to
their niche nature. All in all,
the industry that your
organization belongs to, will
have an impact on the end
cost of Facebook
advertising.
CORE OBJECTIVE
Engagement that demands a
stronger buy-in on behalf of the
customer, usually, will cost more.
Actions such as downloading an
app, signing up, providing multi-
layered opinions or info are all
activities that will cost higher to
advertise.
TIME OF THE YEAR
As is the case with most other
advertising platforms, the
holidays are an expensive time
even for B2B Facebook
advertising campaigns. When
the fourth quarter rolls out, ads
costs skyrocket.

5. How to Optimize B2B Facebook Advertising Costs:
Picking the Core Campaign Objective
In Facebook advertising, core objectives are
of three main types:
Brand Awareness and Reach: Focuses on
generating interest in your brand, product or
service.
Consideration: Spans app installation,
engagement, video views, traffic, messages
and lead generation. Here, the focus is on
targeting customers who are already aware
of your brand.
Conversion: The result of such objectives is
that your prospect or customer successfully
associates with your brand as desired.

6. How to Optimize B2B Facebook Advertising Costs:
Picking the Right Bid Strategy
CPM stands for “Cost Per Mille” (Mille
means “thousand”). With this option
selected, you are charged for every 1,000
“impressions”.
“CPC” simply stands for “Cost Per Click”.
With a CPM bid strategy, the risk is a little
higher. In this scenario, your team pays for
impressions, as opposed to clicks. So, in the
off chance that the creative and copy isn’t
compelling, it’s like virtually putting money
down the drain. On the other hand, the CPC
bid strategy is slightly less risky. Here, your
team is sharing the risk with Facebook on
equal footing. Here, you pay for the clicks
you receive.

7. How to Optimize B2B Facebook Advertising Costs:
Picking the Right Target Group
When it comes to Facebook, targeting
your ads to a custom audience surely
brings in better results.
Facebook’s intelligent analytics will
generate a larger user group that is
likely to respond to your advertising
efforts.
These users ‘look like’ the people you
wish to gear your outreach efforts to.
Additionally, if you choose to tap into
this wealth of profiles, you have ready
access to a list of prospects most likely
to convert to users.

8. How to Optimize B2B Facebook Advertising Costs:
Create Compelling Ad Communication
Advertising, in general, is only as effective as it can
attract attention from the right people.
When the Copy team sits down to write an ad, the
aim is to write something so compelling that it
automatically cuts through the clutter to grab
eyeballs. After all, on a platform where your
customers don’t expect to be solicited for anything,
asking them to act requires well-written,
persuasive ad creative.
Only compelling ads have to potential to attract
even the most distracted among your audiences.

9. How to Craft Compelling Ads
SPARK CURIOSITY
A little intrigue or curiosity
can bring in so many rewards
in the marketing
scenario.Instead of writing
something uninspired and
straightforward like ‘Buy our
XYZ product’, go for
something like ‘XYZ’s users
have one thing in common –
increased sales’.
Make sure that your ad is
designed to fit naturally into
the look-and-feel of the news
feed. By choosing an image
that looks like something a
known person might share, it
helps in creating a positive
first impression among your
target group.
Features are great and surely
have value for prospects, but
they appeal strongly to the
logical part of the brain. Sadly
enough, this appeal isn’t enough
to drive action from your
prospects. Instead, focus on the
more emotionally-appealing
alternatives.
BLEND IN FOCUS ON FEELINGS

11. How to Optimize B2B Facebook Advertising Costs:
Set Up Facebook Pixel
Facebook Pixel refers to the few lines of code that
you can insert into your website to track access
data and conversions among your clients. It helps
you track the clients and visitors to your page, down
to their individual Facebook profile page.
Iit also collects a wealth of other valuable data,
answering questions like –
Where do your clients live?
What is their median yearly income?
How many kids do they have?
How much do they spend on purchases on an
average?
What purchases have they recently made?

12. The Bottom Line: Tying It All Together
The key element to successful returns on
your ad campaigns is good quality, reliable
data.Without this, it will be impossible to
accurate undertake any projects - marketing,
ads, and even sales.
BizProspex is a manual data
mining company specialized in CRM data
Cleaning, CRM data appending with over six
years of experience catering to B2B clients.
Our highly skilled, well-trained, and
experienced team can help you with
custom-mined data lists for all your B2B
Facebook advertising campaigns.

13. Or schedule a FREE demo at:
https://www.bizprospex.com/contact/
Sales Inquiry: murtaza@bizprospex.com
General Inquiry: info@bizprospex.com
We can help power all your Facebook advertising efforts with
comprehensive lead lists and valuable data. Get in touch now to
learn how we can help you grow!
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