They will be offering unlimited message notification and voicemail services, as well as text messaging services and professional greetings.

1. Reaching Physicians Via Email - A Media Buyer's Guide
Email is transforming traditional media buying practices. It presents a new medium that has
unique purchasing considerations. To maximize the effectiveness of email communications, it is
important to consider all elements, such as physician email addresses, timing, design,
composition, and timing.
How to select and purchase your Nurses Email List physician's email addresses
Email has the ability, unlike other media like television and print, to target all types of doctors in
any number. When purchasing physician lists, there are some things you should consider:
o Limit Your Audience. Email marketing offers the benefit of targeting physician audiences
directly without having to include unwanted contacts. You can target doctors by specialty,
practice size and hospital affiliation. You can choose and buy that audience if you want to target
physician offices with 20 or fewer patients per day.

2. o Name Quality. It is also important to consider the quality of actual email addresses. Do they
have business-domain email addresses with doctor's names such as jsmith@docoffice.com, or
generic emails like info@docoffice.com? It is best to reach a real practitioner so generic mailbox
addresses won't work as well as ones with names. You can also use non-business domain email
addresses like Yahoo, Hotmail, and Gmail. These addresses may or may not be appropriate
depending on the service you use. These addresses are usually ineffective.
o List licensing. To determine the level of usage that you require, organize your email campaign.
Data-providers simply don't give over their physician databases. You can choose from one-time,
specific licensing periods or unlimited usage. You can choose which types of physicians you wish
to contact and how often. You will not be allowed to view the contact list you have purchased.
Once you find out how many email addresses are in the database, you "buy" or, more accurately,
rent them. After you have provided the creative and deployment details, your data provider will
often have a third party service broadcast your campaign and track it.

3. o Pricing. By selecting a number of email addresses for physicians, you can determine the
audience. Usually, lists are purchased per 1,000 or per "M". A list rental costs between $400 and
$500 per thousand. There will be an additional charge if the rental does not include set-up,
testing, transmission, and a summary report of the results. A rental for a second or third
deployment is advisable if you plan to deploy multiple email messages. These rentals cost
approximately $1,000 per 1,000 and can save you money. The order minimum is usually in the
thousands. Additional options such as image hosting, personalization, and URL tracking can be
added at a cost of $50 to $150 in most cases. Although file suppression, HTML spam analyses,
and HTML design analyses are more expensive, they can still be valuable and added to most
orders. Providers only sell domain names for business domains. If you find any other domains
that are not in your target market, they will likely be less expensive. Many providers offer lists
with guarantees or only require you to pay for the delivered emails.
Get your foot in the door: Create a message that will achieve results
Phase One: Grabbing Physicians' Attention

4. Emails can be broken or made. The subject line, 'From' field and first sentence will determine the
outcome. Physicians need to have good reasons for opening emails. Most often, physicians will
open emails if they are familiar with the subject or have an incentive to do so. A physician will
only give you 15 seconds to make a first impression when reviewing an email. This is a short time
frame to explain a product/service. To increase the chances of it escaping the Deleted folder, you
need to plan every element of your email carefully. Learn how to avoid the dreaded "Delete"
a 'From' line The sender is what most recipients will judge as the sender of an email. It is your
responsibility to decide who or what will encourage physicians to open emails. If you have a good
reputation in the healthcare industry, it may be your company name that encourages physicians
to open an email.
a Subject Line. When creating an email, the subject line is one of the most crucial and time-
consuming tasks. Jupiter Research found that 35% of email recipients open an email based on its
subject line. According to the Email Sender and Provider Coalition study, 69% of recipients
consider emails spam if they are based only on their subject lines. It should be concise (usually
40 characters or less but keep in mind that handheld devices only show the first 14 characters).
It should also be catchy and not contain spam-targeted words. The subject line should include
the brand name or product name.
o The beginning of the email. In email-client windows, recipients are shown a small portion of
the email (usually the first sentence) before opening it. This first sentence, along with the subject
line or the 'From' field can play a significant role in the fate of an email. The email's first sentence

5. should summarize it. The purpose of the email; why are you writing this message to the doctor?
When organizing an email, use the inverted pyramid structure used by journalists. This means
that you should share the most important information first and then gradually move on to the
less-important information as your message progresses. The reason for sending the email should
be explained in the first to third sentences.
Phase 2: Winning their Interest
o Be Sincere. Scammers and hackers took advantage of email to send junk and virus messages.
This has eroded the credibility of email marketing. It is important to convey a genuine message
to your readers. Use straightforward language to communicate the truth about your
product/service and empathy with readers.
o Call to Action. It is important to include a call to action in every email. Each email should be
designed to direct the reader to a call-to-action. For example, a link saying "Visit our site to learn
more about this product" and giving 20% off your first order. Because the reader is already online,
it's easier to use web-directional calls for action. Calls to actions that require the use of the phone
add another step for the recipient. Without a call to actions, recipients will simply read the email
and move onto the next message. It is important that every step taken by the reader is clear and
simple. You can also create urgency by setting deadlines for promotions.
o Personalization. When you address physicians, be sure to remember who they are talking to.
Refer to the unique characteristics that make them stand out in the healthcare industry. The
more personal you can make your message, the better. This might be a good opening sentence.
"Dear Dr. Anderson,

6. You are a veteran cardiologist, and you have been in practice for over 20 years. This means that
you are well-versed in keeping your office up to date with the most recent medical equipment.
Visual Appeal. Visual Appeal. Physicians only spend a few minutes reading email marketing
messages. It is important to plan carefully and ensure that every word counts. An email should
not exceed 300 words. Bullets and easy-to-read fonts on a white background make it easier to
scan through the email. Avoid elaborate graphics. Hotmail, Gmail, and Outlook don't
automatically display images. Instead, they leave a white box with a red “X” in place. This is not
a great first impression to make with your message.
Timing is everything: Maximize results by sending messages at the right times