1. PAVIKA THEPHABUTRA
317-319 Soi. Ladphrao 101 Ladphrao Road. Wangthonglang Bangkok 10310
Nationality: Thai | Date of birth: April 14th
, 1983
Tel: 081 696 8739 | Email: praew824@gmail.com
Objective: To offering dynamic and versatile skills specializing in developing marketing strategy and marketing
communication plan to serve business objective. Seeking for apply these skills in related business or other challenged
fields
Experience
June 2013-present : Club 21 (Thailand) , Luxury Fashion Retailer
Senior Marketing Communication Executive/Assistant Marketing Communication Manager
• Prepare work plan, establish marketing strategy and implementation to promote fashion brand communication through
selected media both offline and online; work along with brand team and other marketing team (PR ,digital marketing and CRM
team) to accomplish the communication objective
• Study brand's guideline and adjust appropriate means to deliver brand's core value and experience to customers
• Liaising and negotiating with headquarter and brand manager to find the best way to implement the integrated
communication channel to achieve the objectives
• Manage and control the budget to be align with the marketing plan both offline and online media.
• Performing all promotional activities: advertising material, sale promotion, indoor and outdoor activities, event, direct
mailers, and other advertising communication tools.
• Working collaboratively with a diverse staff team to create and manage cross-organizational, integrated marketing strategies.
• Maintain cordial relationship with the business partners, principle team, and media partner.
Brand managed (present): Stella McCartney, MARNI, COMME des GARCONS, Kids 21
(past): Club 21 Multi label (Club21 Boutique, Club21 Accessories, and Club 21 MEN), COMME des
GARCONS, BLACKJACK and Kids 21
December 2009- June 2010: Infinite Creation LTD. Full services marketing communication solutions company.
PR Executive
• Doing PR for the Fuji Japanese Restaurant, Cocoichibanya Japanese Curry
- Initiate and develop PR strategy and PR Plan for supporting communication activity
- Develop and prepare media releases, key messages, media FAQs , and presentation
- Coordinate and execute communication activities: collect clippings, manage monthly media value report.
• Doing PR for launching new White BlackBerry Smartphone for DTAC (Thailand) first time in Thailand
- Successfully inviting press and celebrities to attend the event
January 2008-December 2009: Club 21 (Thailand) Co., Ltd Luxury Fashion Retailer
PR Staff
• Doing PR for famous brand nam :
Brand managed: MARC JACOBS, MARC BY MARC JACOBS, Paul Smith, DKNY and PLEATS PLEASE ISSEY MIYAKE
- Translating and writing press release
- Providing press kits to press
- Inviting press to join events, raised by Club 21
• Successfully having good relationships with press (magazines, newspapers and TV).
• Successfully planning PR projects for each brand and reaching goals as the plan.
- Successfully launching products as brand managers requested
- Promoting new arrival high fashion house brand
- Planning to have both spending budget and free for fashion sets
- Increasing PR clipping
• Having good relationships with brand principles.

2. October 2006: Internship at AIG Finance (Thailand) Public Company
Limited in Marketing and Product development Department
Education
2010-2011 Brunel University
• MA Design and Branding Strategy
Core modules : Strategic Design Management, Branding Strategy Studies, Creative Enterprise
2003-2006 Chalalongkorn University
• Bachelor of Political Science ,Major in Public Administration
• GPA: 3.18
2000-2003 Triam Udom Suksa School
• High school Diploma in Mathematic-Art
• GPA: 3.46
COMPUTER SKILLS
Office: Microsoft office, Window-based program, Internet Explorer, Search Engine etc.
Graphic: Adobe Photoshop, Illustrator
PERSONAL SKILLS, ADDITIONAL EXPERIENCE
Ability to work well with others, problem solving and optimistic, thinking critically and creatively, active and hardworking.
INTERESTS:
Fashion, Music, Sports, Photography, Travelling and Crafting products