IE Application: Cite at least one example of when your leadership had an impact on or changed a certain situation, and justify how an IE Master's Degree program would help you to strengthen or improve this competence (D)

1. Cite at least one example of when your leadership
had an impact on or changed a certain situation and
justify how IE program would help you strengthen this
competence
Pavel Martynyuk
March 2017

2. Not just a quote of a great leader but My Moto which helped
and helps me in professional and personal development…

3. wikieducator.org
Definition of leadership
Leadership can be described as the ability of an individual to influence, motivate, and enable others to contribute toward
the effectiveness and success of an organization or group of which they are members.
The act of inspiring subordinates to perform and engage in achieving a goal
"Leadership is the ability to help people achieve things they don't think are possible. Leaders are coaches with
a passion for developing people, not players; they get satisfaction from achieving objectives through
others. Leaders inspire people through a shared vision and create an environment where people feel valued
and fulfilled."

4. The issue: High turnover of Junior
managing staff

5. The background

6. The background for 2014‐2015:
Key reasons:
 Company could not satisfy the expectations of fast track promotions (no practice of horizontal growth)
 The business procedures were not modified, thus the role of Junior Managers was high
 According to HR policies there was no alternatives rather than forced high rotation of staff
 Average age of specialists is around 27 y.o. – ambitious, result‐oriented, looking for “all and now”
 Limited resources of labor market – lack of experienced professionals who are always in high demand
Despite of global company status, high industrial share and stable sales revenue, the company was continuously facing an
issue of high staff turnover and seriously harmed work environment assessment by employees.
The turnover was especially high among junior managing employees.
Entrance to
the company
Entrance to
the company
Gaining
experience
Gaining
experience
Mismatch of
Expectations
Mismatch of
Expectations
DemotivationDemotivation
Leaving the
company
Leaving the
company
1,5 years Employee expectations for career growth
Average
Working cycle
of new
employee
External
Internal
Search for the new
alternatives

7. Side effect

8. Side effect (2014‐2015):
Downward
of Market
Share
Growth of
Rotation
Ratio
Work
Environment
-7%
10->20%%*
-20%

9. Solution

10. Solution:
• Expanded importance of
their roles in the decision
making process of
business;
• The most talented
employees got a chance
for having extra tool for
their performance record
(through developing
perspective projects,
initiated to strengthen
company leadership in
future)
• Offline team‐sessions and
one‐to‐one coaching in
informal atmosphere
• Integrated new Split
(form Macro to Micro):
Global Strategy ‐>
Divided into Parts ‐>
Consisted of certain
projects
• The Projects were
shared among
Managers according to
their competencies not
positions;
• Modified bonus system
related to the
performance & results
of the Projects;
• Established clear
strategic goals of
Department and their
effect on empowering
the professional
development of
employees;
3‐step strategy was integrated for my Team:
Long‐terms goals
Inspiring the
Employees
Effective
evaluation

11. Solution:
NEW tone
of our Team
(2016 results)
The Outcome:
 The strategy helped to increase
the level of Work Environment
by 16% from 2015 to 2016;
 Turnover rate decreased till 5%
 Creativity development index
jumped up by 20%
 Our Team managed to brake
the trend and improved the
Market Share by 5% in 2016
• Expanded importance of
their roles in the decision
making process of
business;
• The most talented
employees got a chance
for having extra tool for
their performance record
(through developing
perspective projects,
initiated to strengthen
company leadership in
future)
• Offline team‐sessions and
one‐to‐one coaching in
informal atmosphere
• Integrated new Split
(form Macro to Micro):
Global Strategy ‐>
Divided into Parts ‐>
Consisted of certain
projects
• The Projects were
shared among
Managers according to
their competencies not
positions;
• Modified bonus system
related to the
performance & results
of the Projects;
• Established clear
strategic goals of
Department and their
effect on empowering
the professional
development of
employees;
3‐step strategy was integrated for my Team:
Long‐terms goals
Inspiring the
Employees
Effective
evaluation

12. How would IE program help me strengthen this
competence

13. IE program support in strengthening My Leadership competence:
My key challenges:
 The way how to allocate appropriate resources of My Team based on the importance level of Company goals;
 How to effectively manage situations by using relevant leadership styles and be able to adapt my leadership style to
the specific momentum or targets;
 Be able to build effective cross‐functional communication to reach successful & productive teamwork with people
of different positions and backgrounds;
 Find My own “recipe” with key components and processes for effective leadership to be able to build powerful
communication at all levels of the Global Organization.

14. Thank you